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NPR Doesn't Want To Promote Podcasts or Streaming

Undoubtedly this was because the member stations, who control the NPR board, don't like the idea of NPR distributing its own programs.
 
What part of npr.org do NPR member statiops NOT understand ??

I can see why they'd have a beef over NPR digitally distributing problems produced by the member stations themselves but having a beef over digital distribution of programs produced by NPR ITSELF ??? C'mon......

Sounds like a few of these station GMs need a little less salt in their diet. They might wanna consult with a dietician.....

Cheers & 73 :)
 
Smart move, NPR! I've been saying the same thing for a long time.

There's no reason for stations (commercial or public) to be so eager to drive listeners away from the programming at hand. That doesn't mean they should avoid a strong media mix, but it shouldn't interfere with their listeners' focus.

NPR has it exactly right -- tell listeners about the alternate content but don't send them there.

Two examples of the distinction:

On WBBR there are mentions of bloomberg.com at the TOH and whenever there's original Bloomberg content related to the current programming.

On WOR, Mark Simone ends every segment with, "Oh, and go to the website!" Then he runs down a laundry list of old YouTube videos posted there that have nothing to do with the current show.

Whatever NPR's motive for this directive, it helps reign in a destructive practice. Kudos for that.
 
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http://current.org/2016/04/changing-business-realities-shape-npr-dues-talks/

Well This is only one sample of whats going top happen at NPR soon and its for them to adapt to the Podcast age.

NPR is in the early stages of reconsidering its formula for collecting programming and other fees from member stations.

As an interim step until a new dues system takes effect in fall 2017, the NPR Board approved an across-the-board increase for next fiscal year, which begins Oct. 1. All member stations will pay 3.5 percent more for newsmagazines, membership dues, Digital Services and fees for some non-newsmagazine programs, according to Tom Thomas, co-c.e.o. of the Station Resource Group. The 3.5 percent increase for the newsmagazines will be based on the audience ratings that were used to determine each station’s 2016 dues.

NPR declined to confirm the percentage increase. In an email, Gemma Hooley, v.p. of member partnership, said the increases will vary based on program carriage and other factors.

NPR is re-evaluating its dues structure in response to “great changes in terms of audience behavior, technology and content development throughout the public media ecosystem,” Hooley said. The network wants to develop a business model “that reflects and supports the changing business realities in public media.”

She added: “We want to ensure that stations’ fees to NPR remain reasonable and equitable, and that we increase the value of NPR programming to stations and audiences.”

NPR is responding in part to a “gentle step-down of listening levels,” according to Steve Bass, president of Oregon Public Broadcasting. Linking program dues to listener hours “was a great formula when tide was rising,” he said. But as listening goes down, station fees decrease and generate less money for newsmags, he said.

At this early stage of the process, NPR isn’t ready to propose specific changes to its dues formula. Hooley said she expects the new fee structure to emerge from “a rigorous, transparent and productive process over the coming year” that will involve member stations and “key stakeholders.”

“We anticipate that several possible models will emerge from this collective work, which we will then work to refine,” she said.

According to Thomas, “Everything’s potentially on the table.”

Currently, NPR uses several methods for assessing fees on stations, Thomas said. For NPR newsmags, stations pay based on an average of their average-quarter-hour ratings from the spring and fall ratings books of the past two years. For other NPR programs, such as Fresh Air and Wait Wait … Don’t Tell Me!, NPR uses a rate card based on a station’s total revenue.

The current dues model for NPR newsmags was “phased in over several years” starting in October 1999, according to Thomas. “It was referred to at the time as ‘value-based pricing’ and replaced a previous formula under which newsmagazine fees were based on stations’ revenue,” he said.
 
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