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WMVX

I happened to be passing the WNNW/WMVX antenna today, and tuned to 1570 since it was near the top of the hour. I laughed when they came up with "WMVX METH-yoo-en/Boston" when everyone knows it's "Muh-THOO-en" or even "Muh THOON" :) I guess the provider of their programming did the ID for them.

I wonder if they will continue in Brazilian Portuguese, given that they are next to a large Spanish-speaking population now. Are there many Brazilians in Lawrence?
 
I happened to be passing the WNNW/WMVX antenna today, and tuned to 1570 since it was near the top of the hour. I laughed when they came up with "WMVX METH-yoo-en/Boston" when everyone knows it's "Muh-THOO-en" or even "Muh THOON" :) I guess the provider of their programming did the ID for them.

I wonder if they will continue in Brazilian Portuguese, given that they are next to a large Spanish-speaking population now. Are there many Brazilians in Lawrence?

Not so much Lawrence, but Lowell and its suburbs have a pretty sizable Portuguese population. I don't think 1570, with its 31 KW non-directional signal, should have any trouble covering that area, at least during daylight hours.

I have an inexpensive radio at home with which I listen to WRKO at 680 KHz. During the day, in the background, I can hear the sideband splatter from 1570's transmitter - less than an air mile away - as image-frequency interference.
 
The 1570 signal by day still does fairly well on the North Shore and toward Boston as well. Salem and Peabody may have a big Portuguese community.
Radio Portugal Boston started years ago on 1570 and is now on WESX 1230 Nahant (tx in Lynn)

<<Radio Portugal is the oldest Portuguese language radio program in North America. On the air for over 40 years, Radio Portugal was founded in 1970 by Americo Melo, at station 1570 in Beverly, Massachusetts...Radio Portugal Boston now serves a broader area of Portuguese communities within the Greater Boston Metropolitan Area and beyond...Mario Costa transmits live on Sundays, through WESX1230AM from 8:00 AM to 11:00 AM.
http://www.radioportugalboston.com

The site mentions fado music, and I know there used to be a Port. restaurant called O'Fado on Walnut St in Peabody (now closed)
 
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Not so much Lawrence, but Lowell and its suburbs have a pretty sizable Portuguese population. I don't think 1570, with its 31 KW non-directional signal, should have any trouble covering that area, at least during daylight hours.
At this time, I believe they are still operating via STA, non-directional, but only 3kW and only daytime AND—legally, anyway—still COLʼed to Beverly.
 
WMVX is targeting Brazilians not Portuguese. The two countries may speak the same language but they pronounce it differently. I suspect Portuguese-Americans would have scant interest in the evangelical Protestantism that is WMVX's focus.
 
Well that was part of my original question: are there enough Brazilians within the footprint of the station (especially at night) to sustain it? I know there is a decent-sized population of Portuguese and Azoreans in the area, but as you say, Brazilian Portuguese is not the same as European/Azorean Portuguese. Meanwhile, the transmitter sits within spitting distance of a much larger Spanish-speaking population.
 
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