Why Your Show May Be A Streaming No-Show

[Y2kTheNewOldies]

http://www.broadcastingcable.com/news/distribution/why-your-show-may-be-streaming-no-show/155632

Prior deals sometimes turn broadcast network hit shows into misses on other distribution platforms

Yes and some other reasons in the Video On Demand era. This comes down to where are your target audiences at and which platforms does your target audiences use. In this case look at Hulu, Netflix, CBS All access and Amazon Video for this study. they compare data from Nielsen and data obtained from CBS All-Access apps and the demand as you guessed lean towards current episodes of a show. Also in the study some shows are subjected to syndication deals.

 

[LKellerIII]

http://www.broadcastingcable.com/news/distribution/why-your-show-may-be-streaming-no-show/155632

Prior deals sometimes turn broadcast network hit shows into misses on other distribution platforms

Yes and some other reasons in the Video On Demand era. This comes down to where are your target audiences at and which platforms does your target audiences use. In this case look at Hulu, Netflix, CBS All access and Amazon Video for this study. they compare data from Nielsen and data obtained from CBS All-Access apps and the demand as you guessed lean towards current episodes of a show. Also in the study some shows are subjected to syndication deals.

This subject is topical for me. I am streaming much more often than even a year ago. I was sick this weekend with a cold, so when I was lying around recuperating, I binge-watched season one of Bosch on Amazon Prime. As to regular broadcast TV and cable, except for the occasional live sporting events, close to 100 percent of the content I watch is on DVR so I can filter out the commercials. Even with live sporting events - when I bother to think ahead - I start recording, then wait about 40 minutes to start watching.

As DVR usage becomes the norm, and streaming starts taking up more band width (both literally and figuratively), it's hard to see how the networks and basic cable can keep their current business model afloat.

 

[Y2kTheNewOldies]

http://www.broadcastingcable.com/news/currency/49-young-adults-don-t-subscribe-pay-tv/155705

Heres an update.

 

[LKellerIII]

http://www.broadcastingcable.com/news/currency/49-young-adults-don-t-subscribe-pay-tv/155705

Heres an update.

Thanks for providing the update. It's not at all surprising to me that 49% of young adults don't subscribe to "pay" services (cable or satellite). What's more interesting is the statistic that older adults (65+) are now averaging 6.7 hours of streaming per week. That's significant - and it would have me worried if I were Comcast or DirecTV.

Just a year or two ago, cutting the cord was a pain in the a** for those of us who still wanted to access local news and sports, or get content from basic and premium cable services like AMC or HBO. But now that all these networks have apps, and even local TV stations steam many of their news stories, cable and satellite are becoming increasingly unnecessary and obsolete.

 

[KeithE4]

But now that all these networks have apps, and even local TV stations steam many of their news stories, cable and satellite are becoming increasingly unnecessary and obsolete.

Sports is the one thing that will keep the cable and satellite companies in business. Not only because WatchESPN, FoxSportsGo, and the league streaming services require cable/bird contracts or are standalone pay services, but local stations aren't allowed to stream their own sportscasts because they don't own online rights to the game highlights.

 

[mvcg66b3r]

...local stations aren't allowed to stream their own sportscasts because they don't own online rights to the game highlights.

Maybe that's one reason some stations are eliminating their sports departments.

 

[KeithE4]

Maybe that's one reason some stations are eliminating their sports departments.

It probably has more to do with Sportscenter and smartphone sports apps than online game rights. Unless a market is strong on local sports that aren't covered by the big boys (high school football in Texas or basketball in Indiana, for example), most sports fans already know what happened.

 

[PTBoardOp94]

Maybe that's one reason some stations are eliminating their sports departments.

I missed this trend. Any examples?

I do think it a logical place to cut back. Some stations will hire 3-6 employees (anchor/reporters/photographers) for the Sports department and then not expect them to contribute to general news coverage on light sports days, of which there are many. Say you're in Little Rock - your sports team will be heavily focused on the University of Arkansas. What do they talk about on a Wednesday in August?

 

[PirateJohnny]

... because WatchESPN, FoxSportsGo, and the league streaming services require cable/bird contracts or are standalone pay services...

I wonder how large the audience is that can't watch online because of this? Is is large enough for advertisers to complain about? I'm in that audience and those online advertisers don't reach me.

 

[Tim from Springfield IL]

I missed this trend. Any examples?

I do think it a logical place to cut back. Some stations will hire 3-6 employees (anchor/reporters/photographers) for the Sports department and then not expect them to contribute to general news coverage on light sports days, of which there are many. Say you're in Little Rock - your sports team will be heavily focused on the University of Arkansas. What do they talk about on a Wednesday in August?

Let me guess (in any order):

--Razorback football previews with lots and lots of interviews (with live coverage from Fayetteville)
--Detailed previews and player/coach interviews for the other SEC teams (one team per night for 13 days). Perhaps similar for the UA non-conference teams.
--Arkansas State Univ. football
--High School Football previews
--Big XII Conference football previews (as a public service to those Arkansas fans raised on Southwest Conference football who still hate all things Texas in the college game)
--Dallas Cowboys season previews (plus some Titans/Saints/Chiefs talk--but no more Rams )
--St. Louis Cardinals baseball (maybe some Rangers/Astros/Royals thrown in too).

 

[KeithE4]

Let me guess (in any order):

--Razorback football previews with lots and lots of interviews (with live coverage from Fayetteville)
--Detailed previews and player/coach interviews for the other SEC teams (one team per night for 13 days). Perhaps similar for the UA non-conference teams.
--Arkansas State Univ. football
--High School Football previews
--Big XII Conference football previews (as a public service to those Arkansas fans raised on Southwest Conference football who still hate all things Texas in the college game)
--Dallas Cowboys season previews (plus some Titans/Saints/Chiefs talk--but no more Rams )
--St. Louis Cardinals baseball (maybe some Rangers/Astros/Royals thrown in too).

Those can be on the on-air newscasts, with the standard disclaimer (courtesy of the league, team, or station/network that owns the broadcast rights), but most likely not online. The leagues/conferences usually control those rights themselves.