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Big 103.7
- Thread starter sfradio
- Start date
Why would they? Big is a classic hits station, and The Breeze is a traditional AC.
They will both advertise as at work radio stations, won't that cannibalize each's audience?
Folks do not listen at work because there are no repeats. They will listen more, is the theory, if the station that plays their favorite music does not repeat.
Remember too that the average listener uses 6 stations a week, and more over longer periods. There is always going to be sharing based on mood, variety, differentiation, morning shows, commercial loads, etc.
KOIT still targets the work place
All stations target people at work, as that accounts for about a third of radio listening. The thing to keep in mind is that white collar workplaces like offices are not the only workplaces. Workplaces also include loading docks, driving trucks, working in a factory and such. A station does not have to be smooth or soft to get workplace listening.
By way of example, I worked for years at a public transit agency in the East Bay. While I'm sure nobody designated KBLX the agency's official station, it is everywhere - offices, loading docks, the bus-wash and fueling stations, the maintenance facilities and shops, etc.
All things return to whence they began it seems. Back in '68 103.7 was KGO-FM and ran jockless, and adless, for a number of months.
Maybe that was some kind of glitch. Sylvia Chacon (KFRC alum, and recently at Kiss-FM) is on the air this morning, and the station's website lists Sylvia as the morning jock.
She's not really a morning "personality" type. It'll be interesting to see if she stays, or if she's just a place-holder until they find a more typical Don Bleu-ish type person. An opening for the return of Renel, perhaps?
Anyone have a clue what this mysterious thing is that they're running cryptic promos for? "Monday! At 12 Noon!" and a clip of Doc Brown from Back to the Future saying "We're sending you back!" -- ??
Switching to all 80's. Former MTV VJ Martha Quinn on mid-days. Celeste Perry is gone.
No Disco Saturday night tonight, which confirms what you are saying.
Looks like the branding on the top of the website is "iHeart 80's 103.7".
A few years back, a rimshot broadcaster tried 80's in Sacramento and it went no where. How ready is the Bay Area for an all 80's station?
Wasn't 101.3 a short-lived 80s station back in the early 2000s, when there were 80s stations across the country? Weird they are trying this again 15 years later.
Not really. Maybe 15 years ago was too soon for 80s. In the early-mid 90s, K-Big 98.1 tried an all 70s format, and it was a flop until they added 60s music back into the mix. Again - too soon. But 70s Classic Hits stations started hitting it big (no pun intended) starting in the late 90s and through the 00s. Now that 70s Classic Hits have 'aged-out,' it seems like the time for 80s is now.
There was a quote in the SFGate article from an iHeart staffer who noted that among the iHeart streaming stations, the 80s hits stream is the most popular. So that bodes well for the changes at 103.7.
Wow, that's awesome. They're using streaming statistics to drive what they're going to put on air.
I assume they've analyzed streaming data by DMA to determine that San Francisco is a good market to make the switch.
That's a good point, current styles have more 80s influence than 15 years ago, as well, so 80s might seem less passe now.
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