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La Mega sold!!!!

Standards or Classic Oldies (55-75), would be a much better fit. Look how long Jazz has been on 1480 and 106.1 HD2, and they finally cracked over a 0.0 with that dismal format.
 
Tylerbreeze said:
Standards or Classic Oldies (55-75), would be a much better fit.
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Not if they hope to attract advertisers. Sports always bills well because among many 25-54 men it's the only radio they listen to, and that demo accounts for almost all of the audience. So no matter how small a slice of the pie a sports station attracts, the listeners it does attract are a bull's eye demographically for the advertisers. Standards would attract hardly anyone under 55, and the numbers are getting increasingly worse for 1955-75 oldies with each passing year.
 
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Heck, CO or Standards are much cheaper to run that hiring a sports lineup with all the competition, CO or Standards has no competition in this market, and some cities out west have Standards formats on AM with an FM translator, ex. Vegas. If this new owner has any stations now, what formats is he utilizing...that might be a clue to what they do best...and what plans they have for this station.
 
Tylerbreeze said:
Standards or Classic Oldies (55-75), would be a much better fit. Look how long Jazz has been on 1480 and 106.1 HD2, and they finally cracked over a 0.0 with that dismal format.
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The Spanish language format is making money, and doing good billing.

Oldies on that signal can not make money; it is a format that can't make money on a full signal FM. Standards has the same problem multiplied by 10.
 
Tylerbreeze said:
Heck, CO or Standards are much cheaper to run that hiring a sports lineup with all the competition, CO or Standards has no competition in this market, and some cities out west have Standards formats on AM with an FM translator, ex. Vegas. If this new owner has any stations now, what formats is he utilizing...that might be a clue to what they do best...and what plans they have for this station.
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This owner is new to broadcasting, so there is no track record to check.

The Vegas station is a rim-shot class C FM, not an AM. It does have translators, though... 5 of them... to improve coverage.

The standards station in Las Vegas is 28th in billings in the market. It only exists because of the considerable retirement community there and the concentration of musicians and show biz folks who like the old, old music.

I can't think of any small-signal AMs that are located in an inner-city area with inner-city translators that do standards in a major metro. There must be a reason.
 
LibertyNT said:
I cannot begin to imagine how hard it has to be to sell for a standards station.
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Retirement communities (assisted or independent living), nursing homes, funeral homes, patent medicine, the occasional "big band" concert at the local VFW post ... slim pickin's indeed!
 
atthestars said:
The new owner blowing it up is only a rumor with, currently, no basis in reality or fact to back it up.
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And there is not even a new owner as the deal has just been announced and has not been approved by the FCC.
 
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So what happens to WURD now, I was under the impression the owners of MEGA leased out 900AM to LEVAS COMMUNICATIONS LLC, if you remember Mega was originally on 900AM after it was purchased from that corrupt preacher.
 
Tylerbreeze said:
So what happens to WURD now, I was under the impression the owners of MEGA leased out 900AM to LEVAS COMMUNICATIONS LLC, if you remember Mega was originally on 900AM after it was purchased from that corrupt preacher.
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Mega sold WURD to Levas with a sale approved in April of 2003. In 2010, Levas reorganized into WURD LLC. in an inter-family transaction.
 
Don't want to start a fire here but remember that "rumors are carried by haters, spread by fools and accepted by idiots".

Just saying.
 
Mega is not going anywhere. The station makes good revenue....yes, the new owner has plans to add sports games in spanish such as the phillies, eagles, and sixers so they can make that extra income. When there's no games going on, they will continue their regular music program. No one in the right mind will compete head to head with a tiny AM and a low power FM against 2 full power FM's sports stations such as WIP and the fanatic.
 
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