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MyNetworkTV's 2016-17 Television Schedule Revealed

Monday

8-9 p.m. — Law & Order: SVU
9-10 p.m. — Law & Order: SVU

Tuesday (New night premieres Sept. 27)

8-9 p.m. — Bones
9-10 p.m. — Bones

Wednesday (MNT debut on Sept. 28)

8-9 p.m. — Marvel’s Agents of S.H.I.E.L.D.
9-10 p.m. — Marvel’s Agents of S.H.I.E.L.D.

Thursday (MNT debut on Sept. 29)

8-9 p.m. — The X-Files
9-10 p.m. — The X-Files

Friday (MNT debut on Sept. 30)

8-9 p.m. — American Ninja Warrior
9-10 p.m. — American Ninja Warrior

http://www.tvnewscheck.com/article/95338/mnt-adds-xfiles-shield-ninja-in-fall
 
So they picked up syndication rights to American Ninja Warrior from NBC, Marvel's Agents of SHIELD from ABC and reruns of sister network Fox's X-Files. Why is Fox still feeding this dying network.
 
So they picked up syndication rights to American Ninja Warrior from NBC, Marvel's Agents of SHIELD from ABC and reruns of sister network Fox's X-Files. Why is Fox still feeding this dying network.

Not network, "Programming service" Ala PTEN from the 90's.

They have many channels to fill since the combination of UPN/WB, and other owners are in the same boat. I'm guessing this is cheaper than negotiating contracts for movie packages or syndication on a station level (even for independents).

As far as the service "going away" I could see it happening when the spectrum auction is complete, but that would also mean the elimination of a TV station in many markets, so I'm not sure why you would want the service to go away. It is likely that these stations would NOT go full independent in most cases, as said owners probably want to run them on the cheap.
 
Not network, "Programming service" Ala PTEN from the 90's.

They have many channels to fill since the combination of UPN/WB, and other owners are in the same boat. I'm guessing this is cheaper than negotiating contracts for movie packages or syndication on a station level (even for independents).

As far as the service "going away" I could see it happening when the spectrum auction is complete, but that would also mean the elimination of a TV station in many markets, so I'm not sure why you would want the service to go away. It is likely that these stations would NOT go full independent in most cases, as said owners probably want to run them on the cheap.

many think that the glory days of indies will return of CW and MNTV go away
 
Filling time...and that's why. If not for MNTV, some of these stations would have infomercials 18 hours a day. There is $$$ involved in airing reruns.
I suppose the X-Files reruns are from the 1990s?
 
The "glory days of indies" might have returned if MNTV had never existed in the first place, and then the spectrum auction might not be as big a thing as it is. But MNT, the reality facing indies today, and the spectrum auction itself are all symptoms of a larger malaise hovering over broadcasting as a whole, a structural problem that makes it utterly inviable to enter broadcasting if you aren't already in because of deep disadvantages in acquiring programming and attracting an audience compared to cable.

Worth noting that nearly every market in the top 15 or so has at least one traditional independent, and beyond the top 60-70 at least one of the CW or MyNet is on a digital subchannel (why there are subchannels whose sole purpose is to show ten hours a week of a "programming service" showing nothing but programming probably available elsewhere continues to utterly baffle me), so MyNet is really serving the needs of a rather small bracket of stations by filling a mere 10 hours a week. Admittedly it's the most difficult ten hours to make anything of, but a number of stations that are sisters to Big Four stations (or even not) have success running news in primetime, and when Fox's own MyNet station here in Los Angeles is punting MyNet programming to nighttime, it's clear that filling the time is not the only reason for MyNet's continued existence. They don't want any broadcast stations getting uppity and signing up for anything that might provide actual competition for any of their businesses they actually care about.

In retrospect, the best thing currently-MyNet and independent stations could have done would have been to make an investment into major-league and -conference sports programming, but it's not clear that ever would have been possible without major changes to the rules governing broadcast considering how much major-pro-team programming had already moved to regional sports networks by that point, the launch of the Big Ten Network the year after MyNet's launch making conference-specific cable networks the next big thing all the major conferences wanted to jump on board of, and ESPN's acquisition of the Bowl Championship Series the year after that putting the writing on the wall for broadcast's viability in its own right. Cable's ability to take advantage of the dual revenue stream of advertising and subscription revenue made it unbeatable when it came to acquiring sports rights (or any other programming) with broadcast having only the PR value of marginally wider distribution left, and broadcast's response was to chase retransmission consent revenue that only made them dependent on cable companies for distribution and led them to disdain their own nominal medium, and cord-cutting is acting too slowly at undermining that dual revenue stream for broadcast to benefit from it, certainly in time to stop the auction from taking away a bunch of otherwise-valuable stations.

But sports is so valuable precisely because live programming is the sole purpose of linear television anymore, its one advantage over time-shifting and Internet-based viewing, broadcasting is theoretically a more important vector for linear television than cable because of its theoretical ability to reach mobile devices directly (though it hasn't exactly been able to get that straight), and rights to local professional and college teams are precisely the sort of thing that serves the purpose of localism that broadcasting is supposed to serve but hasn't outside news for decades. If broadcasters weren't a bunch of cheapskates but actually knew what they were doing and were actually able to do it, the stations most able to do it in the largest markets weren't owned by the very entities they'd be trying to go against, and if all involved parties weren't more concerned about preserving their retrans revenue than changing the circumstances that make it necessary, the incentive auction wouldn't even be a problem and no one would even consider broadcasting a relic of a bygone age.

It all comes down to the bad rules governing broadcasting; they continue to be rooted in principles that don't reflect modern market realities and so make it that no one in their right mind would go into broadcasting that wasn't already in, the duopoly rules are completely backwards and allow duopolies in the markets where they're most harmful and forbid them in the places where they're most beneficial, no one has bothered to think that maybe changing the rules BEFORE holding the auction might impact the outcome of it (not even bothering to enact rules based on size of spectrum, thus allowing duopolies to consolidate into a single license while smaller stations channel-share to achieve the exact same result, potentially allowing some companies to control FOUR TIMES the amount of spectrum as others despite being officially discouraged), or if they have they've decided to hold off until afterwards because they see broadcasters as a cash machine and an obstacle in the way of wireless companies rather than a way to potentially curb the wireless companies' voracious spectrum appetite they'd rather feed instead, they've dilly-dallied on doing anything about the "people paying for stuff they don't watch" problem because Disney spends millions keeping ESPN's business model intact at all costs and cable companies are ultimately going to suffer most from it, I could go on and on but this rant is long enough already.
 
All good points. I hadn't considered that part of the reason MyNetwork exists now is to prevent something like "The WB" or another "Big" network taking over those stations. I also think it would be nearly impossible for a true independent to make it in MOST markets (there are exceptions, of course) due to the sheer number of content providers competing for content rights (both Cable, and Internet companies such as Netflix).

Also remember that almost every OTA network now has Cable properties (except CBS) to protect (at higher fees) keeping the quality of content left for broadcast even lower. And cable networks have outbid OTA stations for most sports (because they can just pass the fees on to the cable companies/fans with higher carriage fees). I wonder if we will eventually see many less linear networks 20 years from now as more and more viewing time is taken up by On Demand Cable and Streaming...
 
If both the CW and MyNetwork TV can last past next year (2017) they both network & 'syndication service' will have lasted longer than the predecessors the WB and UPN...which is expected to occur. A peculiar scenario come up recently regarding the Chicago market (#3) in which the CW affiliation is moving from WGN-TV9 to WPWR-TV50 and is owned by the competitor FOX. It'll be a CW/MyNetworkTV station as I understand it in which the network from a competitor will be on a station owned by another. As I see it, as long as the CW is still around then MyNetworkTV or something will fill in programming on stations that don't have an affiliation with something else, as well. WGN-TV9 will go the indie route with more local sports coverage for those rallying for independency but time will tell whether that will be successful in the long run. Maybe, maybe not. There are always be exceptions to the 'norm', which seems to be rarer these days.
 
A peculiar scenario come up recently regarding the Chicago market (#3) in which the CW affiliation is moving from WGN-TV9 to WPWR-TV50 and is owned by the competitor FOX
No different than Boston and Miami where the My affiliation is on stations owned by CBS
WSBK Boston
WBFS Miami
 
Why the Hell don't they try original programming? How about a Variety show on Saturday night and a live concert on Sunday night?
 
What a pathetic excuse for a "network" schedule. With so many basic cable networks doing superior original programming - including Fox's own FX and FXX - MyNetwork TV has no reason to exist, IMO. Even the Ion network has produced an original dramatic series.
 
What a pathetic excuse for a "network" schedule. With so many basic cable networks doing superior original programming - including Fox's own FX and FXX - MyNetwork TV has no reason to exist, IMO. Even the Ion network has produced an original dramatic series.

but what would the stations put on if without MNTV, have any stations actually dropped it for anything other than a Big 4 network? some (including Fox O&Os KCOP and WPWR) delay (or will) the programming, they could go sports heavy like WGN but can they compete with cable for expensive sports content? some MNTV stations air minor sports like high school football and minor league hockey in primetime
 
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but what would the stations put on if without MNTV,
more syndicated programming? If co-owned with Fox just more reruns of shows already on FOX?

Here in Minneapolis WFTC (My) is a replay dumping ground for some shows that are also on Fox (KMSP...both O&O)
The Real (Noon on FOX, replayed next day at 9AM on My)
Wendy (11AM Fox, replay at 2PM on My)
TMZ Live (2PM FOX, 4 PM My)
the Jason Show (10am FOX, 5PM My)...local show that is going to a few FOX affiliates this summer
Dish Nation (12:05 FOX, replayed 2:30AM My)
Judge Judy (new shows on FOX, old shows on My)

On the weekend they basically show paid programs for like 12 hours. Saturdays from 3am-3pm is paid programs (minus 2 hours E/I) and Sunday is 2am-3pm paid programs (with 1 hour for E/I)

some MNTV stations air minor sports like high school football and minor league hockey in primetime
they have MN United soccer (NASL league) on Saturday's
 
With WPWR/Chicago joining The CW this September it'll be interesting to see how much will affect MNTV, but at this rate it would be miminal.
 
With WPWR/Chicago joining The CW this September it'll be interesting to see how much will affect MNTV, but at this rate it would be miminal.

CW only has 15 hours of programming (and dropping to 10 this fall as Bill Cunningham Show isnt renewed) means CW will be from 7-9 local time and My Network will be on later (9-11, 10-midnight or other) so it is minimal. Syndicated shows will be on there regardless of affiliation.
 
What a pathetic excuse for a "network" schedule. With so many basic cable networks doing superior original programming - including Fox's own FX and FXX - MyNetwork TV has no reason to exist, IMO. Even the Ion network has produced an original dramatic series.

Hate to burst your bubble, but Saving Hope is a Canadian series, it airs on CTV (which was also the home of Degrassi: TNG).

PAX/i/ION has aired a number of imports (most of which only lasted a season or two in the US) including:

Flashpoint (CTV)
Rookie Blue (Global)
Durham County (Global/The Movie Network)
The Border (CBC)
The Guard (Global)
Twice In A Lifetime (CTV)
 
20. They have a 5 hour Saturday morning block. And nothing's been confirmed for what's happening with the daytime block.

I forgot that the CW Saturday is actual programming from them and not random E/I ;)
But that doesnt change the fact that WPWR wont have to move any programming except the 2 hour My block nightly. They show paid programs most of Saturday morning ;)
 
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