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wyde to wzrr - behind the scenes

Yah, I'm a radio nerd. I'm also a computer / network / IT nerd. I also own a WISP so I guess I am a wireless ISP / radio link nerd too. I read it all. I try to find gossip and learn "behind the scenes" stuff. I've never made it "real high" in any of these circles - I've talked with some of these people - but not often. Back when I worked in radio (disclaimer-I now have an LPFM in Cullman), I always stuck to weekends and tried to avoid anyone in management....you'd keep your jobs longer.... LOL

That being said - I stole this from a crawford article that describes some of what we just witnessed in the WYDE move to WZRR. My girlfriend would be FANTASTIC in knowledge and information to replace that afternoon talk slot but she claims she does not have the voice for it. We've done a little informational/public affairs program on our LPFM but we haven't done it recently. That being said - here's the behind the scenes I "stole" from the other article:

Shocking Resignations
As usual, I said all that, not only because it’s
heartfelt, but to make a point. Several people left our
company in Birmingham in April and May, including
the station manager for WYDE-FM, who was also
doing a very popular afternoon talk show. He wanted
to go back to the large broadcast group that owns
several stations here in Birmingham. He took a
couple of other people with him, leaving us in a bind.
On the one hand, I certainly wished him
(and the others) nothing but the best. But I still
thought that he was making a big mistake. If you read
the trades, this particular large broadcast group isn’t
doing well financially (no, not that one; the other
one). More to the point, the loyalty from one of these
giant, thousand-station monsters can be non-existent,
too. They’ll bring you in, complete with the ol’ wine
and dine, give you a nice office and a salary ... and
then decide, at the drop of a hat, that they want to
change formats or sell the station. No thanks.

[ edit: i couldn't agree more - but WZRR does probably cover
t-town better, but they lost all of florence/decatur/hsv]

WYDE-FM has a monstrous signal. I’m still
trying to figure out why our new Nautel GV40 should
make a difference; it would seem that 28 kW TPO is
28 kW, whether it comes from a tube or from solidstate
devices. Maybe it’s just me. But even on the old
BE FM-30, the signal was amazing. We would
routinely get calls from listeners in eastern
Mississippi and southern Tennessee. The ERI antenna
that Cris selected is just incredible. It is noticeably
and audibly better than the old Shively that the
previous owners had been using.
Before this guy left, he had lobbied for 1260
to fully simulcast WYDE-FM in Birmingham. We
were in the process of canceling several of the
satellite programs on 1260, further leaving us in a
bind. Plus, as I mentioned last month, we just put a
translator on 1260 at 95.3. If simulcast with WYDEFM,
it would help fill in our coverage south of
Birmingham.
Instead, this guy left while we were working
on this, opting to go back to a nearly bankrupt
company to do his show on a multicast-plagued FM
signal in Birmingham. That was his choice, of course.
But honestly, it makes me sad that he couldn’t see
The Mission.
 
WYDE-FM has a monstrous signal. I’m still
trying to figure out why our new Nautel GV40 should
make a difference; it would seem that 28 kW TPO is
28 kW, whether it comes from a tube or from solidstate
devices. Maybe it’s just me. But even on the old
BE FM-30, the signal was amazing. We would
routinely get calls from listeners in eastern
Mississippi and southern Tennessee. The ERI antenna
that Cris selected is just incredible. It is noticeably
and audibly better than the old Shively that the
previous owners had been using.
Before this guy left, he had lobbied for 1260
to fully simulcast WYDE-FM in Birmingham. We
were in the process of canceling several of the
satellite programs on 1260, further leaving us in a
bind. Plus, as I mentioned last month, we just put a
translator on 1260 at 95.3. If simulcast with WYDEFM,
it would help fill in our coverage south of
Birmingham.
Instead, this guy left while we were working
on this, opting to go back to a nearly bankrupt
company to do his show on a multicast-plagued FM
signal in Birmingham. That was his choice, of course.
But honestly, it makes me sad that he couldn’t see
The Mission.

Just a guess, but installing a Nautel GV40 transmitter would indicate they are getting ready to add HD subchannels.

RFB
 
hello mrjay just a simple question,do you know or hear if this company can make a LMA on any fm station or hd fm channel ,thanks for you time.
 
WYDE-FM has a monstrous signal. I’m still
trying to figure out why our new Nautel GV40 should
make a difference; it would seem that 28 kW TPO is
28 kW, whether it comes from a tube or from solidstate
devices. Maybe it’s just me. But even on the old
BE FM-30, the signal was amazing. We would
routinely get calls from listeners in eastern
Mississippi and southern Tennessee. The ERI antenna
that Cris selected is just incredible. It is noticeably
and audibly better than the old Shively that the
previous owners had been using.
Before this guy left, he had lobbied for 1260
to fully simulcast WYDE-FM in Birmingham. We
were in the process of canceling several of the
satellite programs on 1260, further leaving us in a
bind. Plus, as I mentioned last month, we just put a
translator on 1260 at 95.3. If simulcast with WYDEFM,
it would help fill in our coverage south of
Birmingham.
Instead, this guy left while we were working
on this, opting to go back to a nearly bankrupt
company to do his show on a multicast-plagued FM
signal in Birmingham. That was his choice, of course.
But honestly, it makes me sad that he couldn’t see
The Mission.

WYDE-FM does have a monstrous signal. So did 102.5 when it was located on the 2,000 foot tower near Tuscaloosa. Why did IHeart move their antenna to a much lower tower on Red Mountain and give up that coverage? So they could blanket the 5 County metro area with a strong signal. WYDE-FM being located in Cullman, covers a lot of sparsely populated area. WZRR, with its tower located on the mountain in the center of the metro, covers the highly populated areas much better than WYDE.

Decatur and Huntsville are not in the Birmingham metro and are of no use if you don't sell in that area. Same for Eastern Mississippi and Southern Tennessee. WYDE-FM can hardly be received in home over the mountain and is spotty in Hoover, Pelham, Helena and points South in cars. WZRR blankets these areas. This is where the population is located.

Another point. As long as the old transmitter is reliable and serviceable, spending money on a new transmitter and not spending on promoting the station is ridiculous. Sounds like a case of over engineering and under programming.
 
I certainly agree on the promotion point - but as for which signal is better for talk - if given a choice - all things considered - I'd take the 101.1 signal. Reach folks in cars in Birmingham, Huntsville, Florence, Gadsden, and on the edges of T-town (assuming it comes in like the coverage map suggests). Far greater population than simply the 5 county "large" population center.

Anyway - what is done is done. I tend to think WYDE is probably done, but we've all thought that before...
 
I'd want the biggest signal I could get, too. But as Radman notes, if you can't sell ads in a place, it might as well not exist as far as your listener base is concerned. Now, I do recall in years past hearing ads for businesses in Huntsville on 101.1 but I don't know if they still do that today. They do seem to cover Tuscaloosa well for in-car listening, as I remember hearing fairly regular callers to shows from there.

In the Local Oscillator story, it was mentioned that they had not been running 100% identical programming on 1260/95.3 and 101.1. What on earth did they do different? If it's not a full simulcast that means the stations have to be reported separately, right? If that's the case then it means that WYDE (AM) never once showed up in the ratings on its own!

The 95.3 translator is supposed to fill-in FM service where 101.1 is weak south of Red Mountain. Crawford does good with their engineering but even I'm skeptical of it making any difference whatsoever. It'll be too weak for in home listening in Homewood and Mountain Brook, Hoover and Vestavia, and in-car it probably won't be any clearer than 101.1 is now.

They basically just got the translator to get in on the land rush as far as I can tell.
 
I have never heard much advertising on WYDE and I'm sure it is not for a lack of trying. I figured Crawford and co had pretty much given up and were utilizing WYDE as a tax writeoff. When Lelands show was there I heard more advertising and I'm sure if they ever made any money with WYDE at all it was during that show.

If you consciously don't use advertising to make a profit (but rather use the station as a writeoff), you're back to reaching the most people...

new question - I wonder on average what it costs to run and maintain a 100,000 watt FM station. I know the tower upgrades shortly after crawford purchased 101.1 could not have been inexpensive (cheap)
 
I've seen so many radio stations destroy their real potential by chasing false potential. That massive signal is no longer a great thing. You have to be either local or national/global to get any real traction with both advertisers and listeners. If I want national topics there are better sources than a "regional" radio station (satellite, internet, syndicated shows on local stations, etc.) If I want local I want LOCAL - not Huntsville, Birmingham and others mixed together. Very few listeners or advertisers are looking for regional and if they are - they want a custom region of their own choosing. The only way to maximize a regional signal is to choose programming that is truly unique in the bulk of the region. With all the signals crammed into the dial these days - good luck! In most cases, I would advise you to pick a specific market, serve it the best you possibly can and convince your entire staff to forget that the signal reaches outside that market.
 
I'd want the biggest signal I could get, too. But as Radman notes, if you can't sell ads in a place, it might as well not exist as far as your listener base is concerned. Now, I do recall in years past hearing ads for businesses in Huntsville on 101.1 but I don't know if they still do that today. They do seem to cover Tuscaloosa well for in-car listening, as I remember hearing fairly regular callers to shows from there.

In the Local Oscillator story, it was mentioned that they had not been running 100% identical programming on 1260/95.3 and 101.1. What on earth did they do different? If it's not a full simulcast that means the stations have to be reported separately, right? If that's the case then it means that WYDE (AM) never once showed up in the ratings on its own!

The 95.3 translator is supposed to fill-in FM service where 101.1 is weak south of Red Mountain. Crawford does good with their engineering but even I'm skeptical of it making any difference whatsoever. It'll be too weak for in home listening in Homewood and Mountain Brook, Hoover and Vestavia, and in-car it probably won't be any clearer than 101.1 is now.

They basically just got the translator to get in on the land rush as far as I can tell.

I was listening to the 95.3 translator in the car while at the top of Shades Mountain in Vestavia Hills a few weeks ago. I was barely able to hear the station, which was mixing in with WFFN "95.3 The Bear" from Tuscaloosa.
 
I was listening to the 95.3 translator in the car while at the top of Shades Mountain in Vestavia Hills a few weeks ago. I was barely able to hear the station, which was mixing in with WFFN "95.3 The Bear" from Tuscaloosa.

Ha. According to the coverage maps, that should be right smack el-dabo in the middle of their main coverage area, and being on a mountaintop should be even better. Perhaps it works better in the valleys where the hills shield the signal from DX.
 
I have never heard much advertising on WYDE and I'm sure it is not

In business, every expense is a "write off". You pay taxes on what is left over after all the costs of running a business.

If a station makes no money, it pays no taxes. Since you only pay taxes on profits, it makes no sense to operate without a profit as you hurt yourself more than you reduce taxes.
 


Since you only pay taxes on profits, it makes no sense to operate without a profit as you hurt yourself more than you reduce taxes.

Should have said, "You only pay income taxes on profits". There are plenty of other taxes and fees that a business pays even if it is not profitable (and essentially all of them are "write offs" too).
 
Ha. According to the coverage maps, that should be right smack el-dabo in the middle of their main coverage area, and being on a mountaintop should be even better. Perhaps it works better in the valleys where the hills shield the signal from DX.

Coverage maps often are misleading. Most are based on a "flat earth" terrain. A Longley-Rice plot will predict shadowing and is a more accurate prediction tool. Translators are mostly a "Hail Mary pass" effort by stations trying desperately to grab a very small share of the listening audience. They are effective in a small market setting, but in the larger cities, they get lost among the high power stations.
 
Coverage maps often are misleading. Most are based on a "flat earth" terrain. A Longley-Rice plot will predict shadowing and is a more accurate prediction tool. Translators are mostly a "Hail Mary pass" effort by stations trying desperately to grab a very small share of the listening audience. They are effective in a small market setting, but in the larger cities, they get lost among the high power stations.

They must be good for something in larger markets; Birmingham has eight commercial formats on translators now and many of them show up in the ratings. Or at least some of them. ;)
 
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