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Why the new KALV call sign?

I want my Bone Mama back! (relevant to this 101~Five thread, but irrelevant to most everyone else now)

I had dinner with her a few months ago up in Seattle along with Nick Francis. You can catch Mary hosting on Jazz24.org often, and she also hosts shows on KPLU.
 
KALV sounds a little too much like calf. A move to classic country perhaps to steal the 3 listeners from 99.1 in Mesa? But Flagstaff holds claim to Kalf Country.
 
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KALV sounds a little too much like calf. A move to classic country perhaps to steal the 3 listeners from 99.1 in Mesa? But Flagstaff holds claim to Kalf Country.

Mesa had KALF 1510 when that station signed on in 1962. IIRC, it was a country station.
 
KALV~AM is licensed to Alva, OK. That makes sense. KALV~FM sounds like it should be an alt rocker in Las Vegas....or a mama bovine unit who just calved a calf.
 
So it looks like Hot 97.5 is using KMVA and KZON (103.9) now.

That may or may not be the final location of the call sign. It's being parked there; whether or not it becomes its permanent spot depends upon something else which isn't absolutely certain.
 
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