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What's going on at JOY...oops, I mean MIX 96?

R

Rob Piotrowski

Saw an ad on ALL ACCESS seeking a morning show co host, middays and PM Drive. Did they have a staff blowout?

Some excerpts from the posting:http://www.allaccess.com/forum/viewtopic.php?f=10&t=64236
"Do you ever look out the window and think life would be so much better if it was snowing, while wanting to down a bucket of chicken wings?"
"Do you eat, breath (sic), vomit pop culture and social media?"
"Qualifications: Must not be known on a first name bases (sic) with the Buffalo Police Department."

There is also a post seeking a "Brand Communicator" for WBLK 6-10 weeknights.
 
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Rob Piotrowski said:
There is also a post seeking a "Brand Communicator" for WBLK 6-10 weeknights.
Click to expand...

That's a great way of putting it. Let's face it boys & girls, there are no longer any discs to jockey. "Air talent" really doesn't describe the actual work. So what are stations really looking for? A brand communicator. This is something a millennial can understand. They are skilled in multi-platform marketing. They are responsible for a time block, with all branded station assets at their disposal. Pretty basic. They are communicating, in both voice and text, with hopefully some video along the way. I like it.
 
That ad is embarrassing. It indicates how much vapid content
Corporate Radio puts out. Mindless tweets and posts have replaced
actual on air content. Even the ad is full of errors.

Sounds like MIX is circling the drain and devoid of new ideas.

The previous thread mentioned how toxic Limbaugh is.
How many millennials are listening to his vitriol or interested in
selling ads for him.?
 
Mix has a new sheriff in town. Considering their recent performance, changes aren't a surprise. In case you haven't noticed, there have been wholesale changes in management at Townsquare Media Buffalo. Seems that corporate isn't happy with the performance of one of their premium properties. WYRK is a gorilla, and WBLK is actually adding talent. There's also hope that inquiries may mean some live and local for perennial also-ran Jack.
 
I wonder if the current MIX airstaff has seen the ad.
Probably not great for morale.
I have known people who got fired while on vacation and told not
to hurry back.

Doesn't seem likely that JACK would add an airstaff this late in the game...
 
SirRoxalot said:
Mix has a new sheriff in town. Considering their recent performance, changes aren't a surprise. In case you haven't noticed, there have been wholesale changes in management at Townsquare Media Buffalo. Seems that corporate isn't happy with the performance of one of their premium properties. WYRK is a gorilla, and WBLK is actually adding talent. There's also hope that inquiries may mean some live and local for perennial also-ran Jack.
Click to expand...

You wouldn't notice it by what's coming out of the speakers. The "new sheriff" needs to decide what kind of a station Mix should be once it grows up. Maybe the job ad points at what's in store.

As for Jack - why add staff (and expenses)? The only costs are what it takes to keep the tubes lit at the top of the Rand Building and for the staffer loading AudioVAULT with logs, songs and commercials.
 
Mix 96 isn't your grandma's joy, for sure. It appears staff changes are in the wind, if they haven't been made already. I check the station from time to time. It sometimes sounds like Kiss, and at other times, like Star. Not my bowl of soup, but it is interesting. Sounds like they're targeting Women 25-49. That radio trade ad made me laugh. Certainly isn't the typical help wanted ad, especially for a Hot AC station.
 
Rob Piotrowski said:
As for Jack - why add staff (and expenses)? The only costs are what it takes to keep the tubes lit at the top of the Rand Building and for the staffer loading AudioVAULT with logs, songs and commercials.
Click to expand...

Jack FM with no staff is better than Star, Kiss, and Joy combined.
 
dand5780 said:
Jack FM with no staff is better than Star, Kiss, and Joy combined.
Click to expand...

That may be how you feel, but that's not what the ratings say. All of them attract more listeners - and money - than Jack. You have a 76 KW (down from 100KW a few years ago) station - a big FM signal - consistently languishing outside the top 10 in a 26 station market. On-air staff would cost what they charge for one spot per hour. It's not hard to find talent available these days who can make listening worth sitting through one extra spot per hour, not to mention pushing ratings up enough to bump the price of all their spots.
 
SirRoxalot said:
You might be correct if they were sold out. They're not.
Click to expand...

I don't see what being sold out has to do with breaking format. Nor do I see how breaking format will improve their sales situation.

The licensor of the Jack format has very specific instructions in the contract on how the format is to be presented. So if the station breaks format, it's also breaking contract, regardless of whether or not they're sold out.
 
The idea was that they would eschew "Jack" for a home-bred format. There are people at Townsquare who are perfectly capable of creating an '80s-centric station with live and local talent - or whatever approach they feel has the best chance of growth. "Jack" is stagnant. A new approach will be necessary if that facility is going to live up to its potential.
 
SirRoxalot said:
The idea was that they would eschew "Jack" for a home-bred format.
Click to expand...


They have lots of other stations in the market with live & local talent. The goal in today's radio is to offer choices. Jack's hostless approach fits that idea of choices. There are some people who prefer hostless radio, especially with this mix of music. This audience also tends to prefer a lighter spotload.

Clearly they're not running Jack simply to save money. They're using it because it fits with their overall market strategy. I see no reason why they'll blow it up now.
 
According to two people who buy advertising on Entercom and Town Square Buffalo stations, Town Square's new ops manager programmed a sports station in Atlanta before coming to Buffalo and the new market manager ran the FM sports station in Dallas. Could be sports is in Jack's future?
 
Rusty Bridges said:
According to two people who buy advertising on Entercom and Town Square Buffalo stations, Town Square's new ops manager programmed a sports station in Atlanta before coming to Buffalo and the new market manager ran the FM sports station in Dallas. Could be sports is in Jack's future?
Click to expand...

That would be a tough sell with the Entercom sports franchise juggernaut. What would TSM do - get the Bisons and Bandits radio rights?
 
You've got new management at the head of the Buffalo group, and a station with a big signal that's languishing. It's apparent that they're already looking to shake things up. I don't see any reason that they wouldn't look at "Jack" for a face-lift. Why would they pay rights for the "Jack" franchise when they can do it themselves? Is 97-Rock's morning show more vulnerable now with Bull at the helm than it was with Norton? How stale is 97-Rock? Could some investment by Townsquare turn a 3 share radio station into a 5 share radio station? New management might think so. As far as sports is concerned, I highly doubt that they'd attempt that takeover. It would cost a lot of money for a significant improvement in ratings.
 
SirRoxalot said:
Could some investment by Townsquare turn a 3 share radio station into a 5 share radio station? New management might think so.
Click to expand...

Where would those listeners come from? Would your changes cannibalize WYRK? If so, that's not a good idea. It's always a balancing act.

The way Townsquare works is integrating on-air with online, as they have with WYRK and TasteOfCountry.com. Do they have an online property that currently isn't represented in Buffalo? That might be a hint.
 
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The listeners would come from 97-Rock and WHTT - which have been their targets all along.
 
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