ABC requires most affiliates to incorporate the ABC logo into the station logo and display the combined logos consistently on air, while NBC does not.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Reluctant Affiliates
- Thread starter Prescott Joe
- Start date
ABC requires most affiliates to incorporate the ABC logo into the station logo and display the combined logos consistently on air, while NBC does not.
What about CBS and FOX?
http://www.wlky.com/
Interestingly WLKY is a CBS affiliate owned by Hearst Broadcasting and they don't display the network logo attached to the station letters.
I don't know about non O&O's though if they are required to attached network logo to the call letters. Usually O&O's are required to attach the network logo to the channel number from my understanding.
Last edited:
In Honolulu, the only station that will display their network logo and channel together are KITV4 (with the ABC logo next to the 4). KGMB and KHNL will display the CBS and NBC logo but not their channel number (KGMB is channel 5, KHNL's is 13). Meanwhile, KGMB/KHNL partner KFVE doesn't display the channel 9 or My Network TV logo. KHON2 are the only things viewers see instead of the Fox logo, but its DT2 does display "CW Hawaii." KHET11 will only use PBS Hawaii in station IDs.
As far as I can tell by perusing the copies of affiliation agreements some stations include in their online public file, CBS does not require affiliates to incorporate the CBS logo into the station logo, though if a station wishes to do so, CBS has a number of restrictions and requirements that must be adhered to. Here is an example of a CBS affiliation agreement; refer to pages 25-30 as to the acceptable manner in which the CBS logo can be used.
Fox affiliation agreements stipulate that the station: "agrees to work in good faith to co-brand with Fox in order to link the Station with the Fox identity, including but not limited to inclusion of the Fox corporate logo in the station's local identification...provided, however, that Fox acknowledges that Station may in its discretion from time to time brand certain local events or local content with Station branding only." Here is an example of a Fox affiliation agreement; see page 6.
For anyone curious, The CW appears to make all but the Tribune-owned affiliates incorporate The CW logo into the station logo and display said logo as an on-screen bug all throughout the day. Here is a CW affiliation agreement; see the bottom of page 12 and top of page 13.
Finally, going back to ABC's logo requirements, here is a sample ABC affiliation agreement. The bottom of page 7 and all of page 21 describe how affiliates are to incorporate the ABC logo into the station logo.
https://upload.wikimedia.org/wikipedia/en/8/89/KHON-TV_1996-2004_logo.jpg
Wait when I was in Oahu back in 2002 KHON used to call themselves Fox 2 Hawaii. They followed the same branding like the major Fox O&O's do. Like Fox 5 New York, Fox 5 Washington D.C. and Fox 5 Atlanta does. But in recent years they renamed themselves KHON channel 2 under Media General's ownership for some reason and KHON still has a Fox affiliation as of 2016.
Last edited:
The Young KRON debacle was historic. The moral of the story - do NOT mess with a network and outbid them on a station - or you will suffer.
I have heard that when Young first out-bid NBC for KRON, and NBC was still thinking about working with Young, one of the sticking points was that Young did not want to go with "NBC4,", preferring to stick with "KRON4."That may be
apocryphal, as there were certainly more important issues. For those who may not know, NBC pulled their affiliation with KRON, purchased KNTV in San Jose as an O&O, and left KRON slowly twisting in the wind.
But.... it doesn't always end up that way. KTVK in Phoenix was an ABC affiliate since it's inception
in 1955. It became an independent in 1994. It is a well respected station in Phoenix and perhaps,
around the country.
Per Wikipedia:
One of the station's flagship programs is Good Morning Arizona, one of the country's original
long-form local morning newscasts. Running weekdays from 4:30 to 10 a.m., and weekends from
6 to 10 a.m., the show has long been the top-rated local morning news program in Phoenix and the
highest-rated program of its kind in the United States. The program has its own budget, writers and
on-air staff
KTVK only lost its affiliation because ABC had to give up Phoenix to Scripps in order to avoid total humiliation in Detroit and Cleveland, which at the time were bigger markets.
ABC wanted to keep Phoenix and even offered to give Scripps $25 million just for the right to keep KTVK as an affiliate. They were declined.
I wrote about this two years ago in a piece that takes its title from one of the quotes I dug up about the Scripps switch:
"Scripps Has a Gun to ABC's Head"
Fascinating stuff. Did you end up turning this into a book?
Back to call letters in Phoenix...
The "CBS 5" "ABC 15" "Fox 10" branding all kicked in when Fox bought KSAZ and started knocking down the dominoes. The stations that changed their affiliations are the ones who started branding with their network. KPNX, which always branded with some variation of its channel number as opposed to its calls, has kept its branding intact as "12 News" for probably 25 years or more.
KAET branding as "Arizona PBS" happened after I moved. It seems partly designed to emphasize that the station gets carried everywhere in the state other than Tucson and partly designed to reinforce Arizona State University's own marketing. The maroon and gold in the logo is not accidental.
I have a whole series of writeups I did two years ago to commemorate the 20th anniversary of the New World deal, called (!) "New World at 20":
https://drive.google.com/folderview?id=0B9mH6N72As-xdnBnLVZXOTB2c00&usp=sharing
There are several dozen of these.
IMHO Phoenix got screwed royally with the '94 changes.
KTVK was an ABC network affiliate and is now an estrogen-filled indy. Instead of "Arizona Family" they should be known as "Housewife TV".
KSAZ was a CBS affiliate and is now Fox. It has a good local morning show but the rest of the programming is Millennial junk.
KPHO was perhaps the best indy in the country and is now a CBS affiliate. Nobody did indy better than KPHO (Arizona's original TV station).
KNXV was an indy and became an ABC affiliate. Although I liked them much better as a indy movie channel this is probably the only single station improvement.
KPNX wasn't hit by any of these changes but seems to have suffered anyway. Their lead news guy still does not know how to pronounce the name of the State.
KTVK was an ABC network affiliate and is now an estrogen-filled indy. Instead of "Arizona Family" they should be known as "Housewife TV".
KSAZ was a CBS affiliate and is now Fox. It has a good local morning show but the rest of the programming is Millennial junk.
KPHO was perhaps the best indy in the country and is now a CBS affiliate. Nobody did indy better than KPHO (Arizona's original TV station).
KNXV was an indy and became an ABC affiliate. Although I liked them much better as a indy movie channel this is probably the only single station improvement.
KPNX wasn't hit by any of these changes but seems to have suffered anyway. Their lead news guy still does not know how to pronounce the name of the State.
In Orlando
WESH uses the network logo with it's own 24x7 but does not use any NBC branding or chimes.
WKMG does not use the CBS logo at all
WFTV's utilization of the ABC logo is the same as WSB
WKCF, WOFL, and WRBW use generic or O&O style respective network logos.
WUCF brands with the PBS logo. but goes only by "WUCF"
WESH uses the network logo with it's own 24x7 but does not use any NBC branding or chimes.
WKMG does not use the CBS logo at all
WFTV's utilization of the ABC logo is the same as WSB
WKCF, WOFL, and WRBW use generic or O&O style respective network logos.
WUCF brands with the PBS logo. but goes only by "WUCF"
If you are wondering how network O&O's started doing Network and channel number like Fox 11. You would have to go all the way back when KTTV and WNYW were changing owners from MetroMedia to Fox in the late 80's. Fox wanted to make a name for themselves in marketing and ratings. However in San Francisco DMA they started the Network Name and Channel Number branding ABC7 right when Disney took over the ABC TV O&O's a decade later. KGO-TV was simply responding what KABC did for LA when they started calling the ABC O&O's ABC7.
https://www.youtube.com/watch?v=wXwTextpaCo
https://www.youtube.com/watch?v=H7PpnLr5G3M
https://www.youtube.com/watch?v=DcTJwtZMCP8
https://www.youtube.com/watch?v=5rFndadIFJk
Interestingly KTTV originally called their newscast Fox News until Fox Decided to make the cable network Fox News Channel a few years later.
https://www.youtube.com/watch?v=Q2cXkhBva5c
https://www.youtube.com/watch?v=TcWzqRh_s4I
https://www.youtube.com/watch?v=wXwTextpaCo
https://www.youtube.com/watch?v=H7PpnLr5G3M
https://www.youtube.com/watch?v=DcTJwtZMCP8
https://www.youtube.com/watch?v=5rFndadIFJk
Interestingly KTTV originally called their newscast Fox News until Fox Decided to make the cable network Fox News Channel a few years later.
https://www.youtube.com/watch?v=Q2cXkhBva5c
https://www.youtube.com/watch?v=TcWzqRh_s4I
Last edited:
Perhaps I'm misunderstanding your post...but KGO-TV is an ABC O&O. Always has been.
Yes You are correct but the ABC O&O's being renamed ABC7 Was around the time that Disney took over ABC and its O&O's. Like KABC Channel 7 Los Angeles is ABC7 Los Angeles, or KGO Channel 7 San Francisco renamed as ABC7 San Francisco and so on.
- Status