§15.223 Operation in the band 1.705-10 MHz.
(a) The field strength of any emission within the band 1.705-10.0 MHz shall not exceed 100 microvolts/meter at a distance of 30 meters. However, if the bandwidth of the emission is less than 10% of the center frequency, the field strength shall not exceed 15 microvolts/meter or (the bandwidth of the device in kHz) divided by (the center frequency of the device in MHz) microvolts/meter at a distance of 30 meters, whichever is the higher level. For the purposes of this section, bandwidth is determined at the points 6 dB down from the modulated carrier. The emission limits in this paragraph are based on measurement instrumentation employing an average detector. The provisions in §15.35(b) for limiting peak emissions apply.
(b) The field strength of emissions outside of the band 1.705-10.0 MHz shall not exceed the general radiated emission limits in §15.209.
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COMMENTS:
The FCC does not license AM broadcast stations to use a carrier frequency above 1700 kHz.
If that station on 1710 kHz is subject to FCC jurisdiction, then if compliant, it could not produce a field intensity greater than 15 µV/m in any direction exceeding 30 meters away from its transmit antenna (see clip above).
A MW e-m field intensity of 15 µV/m is well below the ambient r-f noise level at most receive locations outside of a screen room, and could not produce a very useful "broadcast" service to the general public.
So if such transmissions on 1710 kHz are heard at/beyond that range, it is unlikely that the source of those transmissions complies with FCC Rules.