http://www.inforum.com/news/4102426-wday-kvly-both-expanding-tv-newscasts-9-pm
WDAY will add a regionwide 9 p.m. newscast starting Monday, Aug. 29, and KVLY will add an early version of the 10 p.m. newscast in the same time slot starting Sept. 12.
KVLY's new 9 p.m. Valley News Live newscast will be on a new over-the-air signal, 30.2, which will carry CW programming.
Both WDAY's and KVLY's 10 p.m. newscasts, on channels 6 and 11, respectively, will stay the same.
"KVRR has had some success with that over the years," said Simonsen, referring to the FOX affiliate's long-running 9 p.m. news. "The whole motive for WDAY and KVLY now is that it's time to compete and get some of that audience ... They want to capture some of that ratings during that time."
Jim Wareham, KVLY's president and general manager, said FOX stations have been successful with a newscast an hour earlier than the typical 10 p.m.
"Research shows that people really want to weather and headlines at 9 and go to bed," Wareham said.
Joe Radske, news director at KVRR, wasn't too worried about the new competition at 9 p.m.
"We've been established at 9 for more than 15 years," he said, noting that KVRR will remain the only hour-long nightly newscast.
WDAY will add a regionwide 9 p.m. newscast starting Monday, Aug. 29, and KVLY will add an early version of the 10 p.m. newscast in the same time slot starting Sept. 12.
KVLY's new 9 p.m. Valley News Live newscast will be on a new over-the-air signal, 30.2, which will carry CW programming.
Both WDAY's and KVLY's 10 p.m. newscasts, on channels 6 and 11, respectively, will stay the same.
"KVRR has had some success with that over the years," said Simonsen, referring to the FOX affiliate's long-running 9 p.m. news. "The whole motive for WDAY and KVLY now is that it's time to compete and get some of that audience ... They want to capture some of that ratings during that time."
Jim Wareham, KVLY's president and general manager, said FOX stations have been successful with a newscast an hour earlier than the typical 10 p.m.
"Research shows that people really want to weather and headlines at 9 and go to bed," Wareham said.
Joe Radske, news director at KVRR, wasn't too worried about the new competition at 9 p.m.
"We've been established at 9 for more than 15 years," he said, noting that KVRR will remain the only hour-long nightly newscast.
