Any successful HD-2 stations?

[tall_guy1]

The ones I can think of register less than 1.0 in market share. From what I can tell, their signals usually span a good amount of area and I could see how they could possibly do better than that. Have any that do well?

 

[atthestars]

The ones I can think of register less than 1.0 in market share. From what I can tell, their signals usually span a good amount of area and I could see how they could possibly do better than that. Have any that do well?

HD-2 themselves? It depends on how you define "success."

Any of them pulling any decent ratings? By themselves, usually no. I think I remember one or two poking in at a 0.1 or 0.2 with just the HD-2 signal.

There are some HD-2 stations teamed up with translators who have shown some pretty decent ratings, KKMJ-HD3 in Austin pulled a 2.9 last month. KQKS-HD2 in Denver has broken into the 2's as well.

And in Decatur, IL, WYDS-HD2 at one point pulled a 9.4. It has since settled into a 5.7, but is still the #1 rated station in the cluster.

 

[vchimpanzee]

WDCG-HD2 Raleigh NC is the only alternative station other than college stations, and with a translator its 12-plus numbers are comparable to the similar full-power station in Charlotte NC.

 

[FreddyE1977]

I've become a big fan of WLTW-HD2, New York (albeit from afar, streamed over iHeartRadio).

Any idea how they are doing in the local New York market?

 

[MarcB]

Before Arbitron stopped publicly releasing numbers of non subscribing stations, WMRQ HD2 used to show up in the Hartford ratings. They're Spanish Tropical and fed to 5 translators state-wide. 97.1 in the Hartford area, 99.5 in the Waterbury area, 98.5 in the Meriden area and 2 translators on 104.5 one in the Bridgeport area and one in the New London area. BOMBA-FM.

 

[luperm]

Many are financially successful -- as in the station owner collects nice payments from people leasing the signals for various purposes.
How do you define success?

 

[davideduardo]

Before Arbitron stopped publicly releasing numbers of non subscribing stations, WMRQ HD2 used to show up in the Hartford ratings. They're Spanish Tropical and fed to 5 translators state-wide. 97.1 in the Hartford area, 99.5 in the Waterbury area, 98.5 in the Meriden area and 2 translators on 104.5 one in the Bridgeport area and one in the New London area. BOMBA-FM.

I believe there are only one or two instances of an HD-2 station without a translator showing in the ratings. The assumption is that nearly all HD2 listening comes from the translators... but Nielsen lists HD2 as the HD is the "originating" station.

 

[vchimpanzee]

WDCG-HD2 Raleigh NC is the only alternative station other than college stations, and with a translator its 12-plus numbers are comparable to the similar full-power station in Charlotte NC.

I looked at the latest numbers and it has fallen to 1.9, but that's still pretty good for a translator. It was close to 3. Which is a pathetic number for a 100,000-watt station like the one in Charlotte.

 

[Huff]

I believe there are only one or two instances of an HD-2 station without a translator showing in the ratings. The assumption is that nearly all HD2 listening comes from the translators... but Nielsen lists HD2 as the HD is the "originating" station.

Among all PPM markets, the most successful HD2 station thus far, in terms of P6+ audience share has been WJGL-HD2 in Jacksonville, which reached a 5.1 in early 2013.
In diary markets, the distinction belongs to WXKC-HD2 in Erie, PA, which managed a 4.9 share last year.

As stated earlier, both of those outlets, along with practically every other HD2 or HD3 that has ever registered in a Nielsen book has been via listening to an FM translator.

In nearly 10 years of PPM - that's almost 100 books across 48 markets - I count only 5 instances of HD2 or HD3 signals registering in a book with no partner translator.

 

[TheBigA]

The issue with HD radio is the limited number of HD capable receivers. From what I've seen, about 5% of the radios in use can receive HD radio. That alone limits the success of HD-2 stations.

 

[drt]

The issue with HD radio is the limited number of HD capable receivers. From what I've seen, about 5% of the radios in use can receive HD radio. That alone limits the success of HD-2 stations.

Sad but true, for those wanting an HD radio; it's almost easier to get that radio via buying a new car or opposed to buying one at a brick and mortar store.