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your radio missconceptions

Not sure if this is the best place to post this, but it's as good as any, I guess. I want to know what kinds of missconceptions you had about how the radio industry works that have now been corrected. Here are mine,
1. I thought that all the radio in a particular area was controlled by one entity, something like the Seattle Radio Alliance if such a thing existed. All the stations were controlled by this one company made up of local people that didn't have anything outside of that market.
2. I thought until a few years ago, that a station's transmitter was always on the roof of the studio building. I remember the first studio I ever visited here in Seattle was KKDZ 1250, which was on the second floor of the building. Being only seven at the time and not knowing how AM worked, I thought this had something to do with the station being able to get out farther. I remember this used to confuse me because KJR-FM used to always say "live from the shores of Eliot Bay," which would have put a good signal into downtown Edmonds, coming straight up Puget Sound. That statement wasn't entirely inaccurate, as the studios were, and still are, along the waterfront, but the station along with most other fms, transmits from Cougar Mountain. Well, some transmit from West Tiger, but you get the point.
3. I thought that a station's imaging voice worked for that station, and other stations had to sign a contract with that station in order to use that voice.
4. While I'm at it, I thought the DJs had to hit buttons to make the songs play. Ok this might not actually have been too far off in the 60s and 70s, though in that case it would have been cuing records and dealing with carts then, but by the time I was born stations would have been more automated.
Now obviously I've learned a lot more about the industry since I had these, but I think it's kind of interesting what I used to think. What were yours?
 
As a kid, I thought the one syndicated countdown show we had in Canada was done live in the studio. Until I heard it on another station that played it an hour later...so I thought the second station "taped it" off the first and played the tapes back when they were finished recording each one.

Because of where I grew up, I thought that it was impossible to be in one city and hear an FM station from another. I knew FM didn't travel like AM did, but it was impossible to hear an FM that wasn't local. We only had 8 FM stations in a city of half a million people, up from 6 when I first started listening to the radio.

I also thought it was illegal to mention the name of one radio station on another, unless they were on the opposite side of the country.
 
Once I got past looking for the little man in the radio, I'm not so sure I had that many. I had seen old-school broadcast automation at the old WMER, Celina, Ohio when it was in the back of the Celina Music Store. No real "I'm not the Wolfman" moments but I did wonder how Bob Sievers and Jay Gould got from "the farm" where the Little Red Barn was to the studio in 7 minutes on WOWO.

Listeners' misconception: More than one person asked me in the 1970s if the ABC News was on tape. I wanted to say "sure, all that stuff happened 2 weeks ago".
 
Yeah I thought Seacrest's daily show was local when I first heard it too, though I was pretty sure AT40 was always syndicated.
 
Yeah I thought Seacrest's daily show was local when I first heard it too, though I was pretty sure AT40 was always syndicated.

When I was a little kid, I thought that all the music on the radio was being played in the studio. This is really not that far off because the local CBS affiliate still had a live orchestra and did exactly that!
 
One current one I still don't know the answer to. What's the difference between "Cume" and market share percentage? I've seen stations in the monthly 6+ numbers have a bigger former and a smaller latter than other stations, which never makes sense to me. I might post this here instead of making a separate thread, sorry to spam this one up.
 
One current one I still don't know the answer to. What's the difference between "Cume" and market share percentage? I've seen stations in the monthly 6+ numbers have a bigger former and a smaller latter than other stations, which never makes sense to me. I might post this here instead of making a separate thread, sorry to spam this one up.

Ratings measure the stations a person listens to and how long they listen to each during a day and a week.

With this data, they can project how many different people in a group listen to a station (cume) and how many are listening during different time spans (expressed as "share", "rating" and "AQH Persons" which are all the same thing stated in different terms)

Share is the percentage of all users of radio during a time period who are listening at any given time. Rating is the percentage of all people, listeners and non-listeners, who are listening at any given time and Average Quarter Hour persons is the actual number, on average, of people listening to each station.

So a station might reach 1,000,000 different people a week. That is cume.

Depending how long they listen, the station might have a share of 10% of all listeners at any given time, and that would be a rating of 1 and an Average Quarter Hour persons of 10,000.

Stations with lower cume but higher Time Spent Listening could have the same share and rating and AQH.

Advertisers look at rating to determine the prices they are willing to pay for ads, not cume. Rating shows the percentage of the whole market that will hear each ad they buy.
 


Ratings measure the stations a person listens to and how long they listen to each during a day and a week.

With this data, they can project how many different people in a group listen to a station (cume) and how many are listening during different time spans (expressed as "share", "rating" and "AQH Persons" which are all the same thing stated in different terms)

Share is the percentage of all users of radio during a time period who are listening at any given time. Rating is the percentage of all people, listeners and non-listeners, who are listening at any given time and Average Quarter Hour persons is the actual number, on average, of people listening to each station.

So a station might reach 1,000,000 different people a week. That is cume.

Depending how long they listen, the station might have a share of 10% of all listeners at any given time, and that would be a rating of 1 and an Average Quarter Hour persons of 10,000.

Stations with lower cume but higher Time Spent Listening could have the same share and rating and AQH.

Advertisers look at rating to determine the prices they are willing to pay for ads, not cume. Rating shows the percentage of the whole market that will hear each ad they buy.

I'm still a bit confused (sorry to be a noob.) The latest ratings in Kansas City, for example, show 96.5 The Buzz with a 6.1 share in the market and a Cume of 273,000. Meanwhile, x105.1, the competing alternative station has a 2.3 with a Cume of 281,000. :confused:
 
This is actually a really good question. David, based on your explanation, I'd expect CHR to be a high cume, low TSL format? Are the cume numbers publicly available? I know they are in Canada, but Radio Online doesn't show them here.
 
This is actually a really good question. David, based on your explanation, I'd expect CHR to be a high cume, low TSL format? Are the cume numbers publicly available? I know they are in Canada, but Radio Online doesn't show them here.

Some of the online numbers have cume and 12+ shares.

A CHR would be expected to have higher cume and mid-range TSL.
 
I'm still a bit confused (sorry to be a noob.) The latest ratings in Kansas City, for example, show 96.5 The Buzz with a 6.1 share in the market and a Cume of 273,000. Meanwhile, x105.1, the competing alternative station has a 2.3 with a Cume of 281,000. :confused:

The Buzz has much longer TSL (Time Spent Listening) than X. About three times more listening each weak by the average person. X sounds like a station a lot of people check out regularly, but not for a long amount of time.
 
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