I remember the Lite to Bull switch occurred 10 years ago this upcoming Christmas. December 26, 2006 the Bull kicked into full gear. They moved Lite to 96.7 for a short period of time. It flipped to Classic Country afterward. B98.5 immediately took over Delilah.
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The 2016 "All Christmas" format Pool
- Thread starter Mike_Rafone
- Start date
Yeah that was a day to remember in ATL radio history...the day the Bull jolted listeners of LITE enjoying their Christmas tunes a week ahead of the big day! Delilah has not had a home in the Atlanta market since B ended her programming at the beginning of 2012. There is still no home in this market for Delilah for the same reason no home exists for 100% pop-Christmas - the lack of an appropriate formatted station to carry the programming.
Radio 105.7 has been lagging in ratings for awhile. Could they be a new home for (true) soft AC or variety hits (if WYAY does not flip first)? Just thinking out loud on that one...
No. Radio 105.7 has a small signal and does as well as can be expected in its target audience of 18-34 (and to some extent 18-49). Its format possibilities are limited. (Hispanic could be a viable format because it comes in well in Gwinnett.)
http://news.****************/cgi-bin/rol.exe/headline_id=n33472
Update Entercom Atlanta will air all-christmas music on 94.1 FM HD2
Update Entercom Atlanta will air all-christmas music on 94.1 FM HD2
I've noticed Delilah tends to land nationwide on iHeartRadio AC stations. We don't have any of those here.
Most hot ACs like B98.5 and Star 94 also shy away from Delilah.
Adult/variety hits and soft AC are the two big format holes in the ATL.
Maybe one of these low rating stations will flip very soon hopefully. So if a lower power station like Radio 105.7 does well with the ratings it's currently at, are you saying that the lower electricity bill for the lower power station makes up for the lower but acceptable ratings? I assume a higher wattage station needs to have higher ratings to make up for their much higher electric bill? Is this all correct?
I may be wrong but I would think the price for an on-air advertisement would be substantially higher on a radio station with a larger coverage area vs one with a smaller coverage area. Also, Radio 105.7 has one of the worse signals considering it's power. WNNX has a better signal than WRDA. I almost can't even listen to it with the HD signal going in and out and I live in Duluth. In fact, I even have some interference in east cobb near the actual tower.
Most FM stations have a multiple bay antennas that more than offset the transmission line loss and transmitter inefficiency. So a 40 KW of transmitter power can easily power a 100KW station.
Based on GA power rates worst case:
https://www.georgiapower.com/docs/rates-schedules/medium-business/4.00_PLM.pdf
40 x .75 = $30.00 an hour x 24 hours = $720 a day *
If you are in a top ten market this is should be “chump change”.
*Your mileage may vary
This would work out to 21 thousand a month and change. If memory serves, we saw 3 to 4 thousand a month.
$3,000 is about $100.00 a day. How did the staff get paid?
Rates are not based on coverage but on the number of people who are listening when an ad is broadcast. A high power, wide-coverage station with little listenership can not charge high rates.
There was once a television station GM who believed that fewer viewers meant a lower electric bill. His theory was that there was less loading on the transmit antenna...
Staff got paid check or direct deposit, your choice. And a word for the FM plant folks. Run your backup transmitter into the load on generator for test/maintenance. If you run them both at once on commercial power, your demand charge will jump. And stay jumped for some time.
And, there once was a top ten market manager who had been a VW sales manager.
If you work in radio you will see the natural career path progression from used car salesman to radio station GM.
We'll throw in a set of floor mats with that schedule.....
Seems like it would be hard to go from selling cars to intangibles.
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You are correct that it was hard. He didn't last long.
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