The new owners of WYXC-AM/1270 in Cartersville, Mr. and Mrs. Glinter, have filed an application to move into the Atlanta market. The new city of license would be East Point, GA, and the frequency would be 1260, vacated when WTJH lost its license. WYXC would be 5,100 watts daytime and 52 watts after sundown, making it a daytime station except for the immediate few miles. They would transmit from the former WTJH tower on Dodson Drive in East Point.
WYXC's current format is, according to its website, "Conservative Talk," and the station does feature someone who is known to older Atlantans, David Paul.
I know nothing about the Glinters, and they are probably lovely people who have their heart set on the radio money flowing in the Atlanta market. But, I guess no one has told them that they would lose their shirts. Aside from all of the direct competition, including the mighty WSB, an AM daytime station does not have a prayer in this market. And with the poor quality of AM radios in cars, 5,100 watts on 1260 does not carry that far with a city grade signal.
WYXC's current format is, according to its website, "Conservative Talk," and the station does feature someone who is known to older Atlantans, David Paul.
I know nothing about the Glinters, and they are probably lovely people who have their heart set on the radio money flowing in the Atlanta market. But, I guess no one has told them that they would lose their shirts. Aside from all of the direct competition, including the mighty WSB, an AM daytime station does not have a prayer in this market. And with the poor quality of AM radios in cars, 5,100 watts on 1260 does not carry that far with a city grade signal.