According to Mike Florio and Pro Football Talk, the NFL is seriously considering reducing the TNF schedule or eliminating the games entirely when the rights agreement ends after the 2017 season.
The league realizes that, with every team playing once on a short week each season, many of the Thursday games necessarily will have reduced appeal. Adding extra prime-time games to the Sunday/Monday inventory also has created a sense that the league has saturated the marketplace with stand-alone evening games.
Options include (but aren’t limited to) getting rid of Thursday games completely and possibly starting the package at Thanksgiving and continuing it through the end of the season, with games likely to generate broad interest selected in April for November/December programming. Thursday Night Football debuted a decade ago as a device for providing game content for NFL Network, allowing the league-owned operation to generate higher fees from cable and satellite providers.
As the source explained it, the money generated from NFL Network due to the annual slate of exclusive games isn’t large enough to make it an impediment to broader efforts to strike the right balance between giving national audiences enough, but not too much, pro football — and to ensure that games played in prime time are truly worthy of being seen.
Has the league saturated the marketplace with bad games between bad teams that not a lot of people have interest in watching? Absolutely. How many seasons do we have to sit through a Thursday night Jags-Titans epic struggle or watch the Browns’ annual primetime appearance? The extra Thursday game has also further diluted the quality of games elsewhere in primetime (especially Monday Night Football) and the games that are shown on Sunday afternoons in traditional timeslots.
Make no mistake about it, the NFL is facing this dilemma because of their own greed and single-minded pursuit of revenue. From the start everyone knew that Thursday Night Football was sacrificing a lot of things – quality of play, player safety and well-being, popularity amongst fans – but the league went all out with it anyways.
http://awfulannouncing.com/2016/nfl-considering-pulling-the-plug-on-thursday-night-football.html