Holiday PPM's (More FM got a 17.9!)

[Miguelito]

More FM hit 17.9 in this book, which is simply astonishing. I think this may be the highest they've ever been. The next station in the list is more than 11 points below them! WOGL came in 3rd, dropping .2 from 5.7 to 5.5.

Interestingly, WMGK (4.9), KYW (4.7), WXTU (3.6), Q102 (3.1), WPHT (2.9), WRFF (2.7) all took hits, some of them quite noticeable. Of course this book is always a complete anomaly but it will be interesting to see where things settle next month.

Also: CBS must've been examining dailies or something because their flip to AC (which occurred on the first day after the book ended) came after what looks like a disastrous month for them. They dropped half-a-point to 2.5 and their cume plummeted from 1,033,200 to 885,500)!

 

[Jul]

http://www.allaccess.com/nielsen/q/market/89/philadelphia-pa


http://ratings.****************/cgi-bin/rol.exe/arb007 . The January 2017 (January 5 - February 1)ratings will be released on 2/21/2017.

 

[Gunsmoke]

Wowee this is WRFF's lowest numbers since they launched 10 years ago this July, what gives.

 

[atthestars]

Wowee this is WRFF's lowest numbers since they launched 10 years ago this July, what gives.

They've slipped that low before, and oddly, it's always around the holidays. No clue if 104.5's listeners flock to 101.1 for their X-mas fix.

 

[Gunsmoke]

Never knew of an Oasis fan digging Jimmy Durante

 

[davideduardo]

Also: CBS must've been examining dailies or something because their flip to AC (which occurred on the first day after the book ended) came after what looks like a disastrous month for them. They dropped half-a-point to 2.5 and their cume plummeted from 1,033,200 to 885,500)!

Remember that there are weeklies in the PPM world, and we can look at even more granular respondent level data if we have a Media Monitors license; then we can look at raw diary counts hour by hour.

 

[davideduardo]

Wowee this is WRFF's lowest numbers since they launched 10 years ago this July, what gives.

Remember, this is a Holiday book where listening patterns are disrupted. Further, it was a five-week book. It's also a time when most stations give their key talent vacation days. And, of course, holiday programming disrupts whole markets even further.

Stations would never make a programming decision based on the Holiday book.

 

[AbrahamJSimpson]

That should seem fairly intuitive (that patterns are disrupted moreso than someone consciously making a choice to go from A to B). How many people have different routines in the days around the holiday period? More shopping, perhaps? Parties?

Each of those little changes adds up. If I spend more time where 101 happens to be playing and my meter picks it up...well, good for them, it appears. But also why one can't read too much into it.

 

[Miguelito]

Remember that there are weeklies in the PPM world, and we can look at even more granular respondent level data if we have a Media Monitors license; then we can look at raw diary counts hour by hour.

This is what I mean. I feel like they were looking at the data coming in all month and just thinking "Oh, screw this!"

 

[davideduardo]

This is what I mean. I feel like they were looking at the data coming in all month and just thinking "Oh, screw this!"

I don't think any owner makes a format decision based on the December or the Holiday books.

 

[Miguelito]

I don't think any owner makes a format decision based on the December or the Holiday books.

I don't think so either but I imagine they had their finger on the trigger for a while and seeing that absolute destruction that was December couldn't have helped morale!

 

[Gunsmoke]

I think the B had the highest rating of any large or medium market station over the holiday, nobody gets those ratings nowadays 17+ I do remember around 1964 I heard the Rockin' BIrd say Pulse and Hooper rated WIBBAGE a 30 or something close to that which was insane. But walking down the street on portables and in cars you would hear WIBG on 8 out of 10 radios 1964 to 1966. Those days are long gone, if you can get a 3.5 or over your doing good lol.

 

[Steve Green NEPA]

Question for David E :

In the big markets, does total radio listenership go up, down, or generally stay the same during the Holiday books?

You mentioned a few times that ratings/shares/whatever are fractions of 100. It seems to me that either a dearth or a surfeit of listenership might account for some of those fluctuations within that 100.

 

[davideduardo]

Question for David E :

In the big markets, does total radio listenership go up, down, or generally stay the same during the Holiday books?

You mentioned a few times that ratings/shares/whatever are fractions of 100. It seems to me that either a dearth or a surfeit of listenership might account for some of those fluctuations within that 100.

I looked at the Market PUR (Persons using radio) which is the average percentage of people listening to the radio. I looked at NY, LA, Houston, Phoenix and Chicago and there is no statistically significant change in the 12+ persons listening levels just in the holiday book.

On the other hand, in the two cold weather markets of NY and Chicago, the late Spring and Summer months have higher listening than the fall and winter ones. To me, it looks like an obvious correlation with climate. In the three fair weather locations, there is very little variance throughout the year... the only changes likely being related to months with a holiday (lower listening on holidays) and those without and similar factors.

 

[Huff]

I think the B had the highest rating of any large or medium market station over the holiday, nobody gets those ratings nowadays 17+ I do remember around 1964 I heard the Rockin' BIrd say Pulse and Hooper rated WIBBAGE a 30 or something close to that which was insane. But walking down the street on portables and in cars you would hear WIBG on 8 out of 10 radios 1964 to 1966. Those days are long gone, if you can get a 3.5 or over your doing good lol.

WBEB's 17.9 is indeed the largest share it, or any other station, has recorded in the Philadelphia market since the advent of PPM measurement. WBEB's previous best was a 17.2 in the Holiday 2013 book. It is not however the largest share recorded in the holiday 2016 book, that honor goes to KSFI in Salt Lake City, which managed a 20.6 share. The all-time PPM record belongs to KKCW in Portland, which logged a 21.4 share in the holiday 2015 survey.

The largest share ever recorded in Philadelphia in Arbitron surveys (beginning in 1966), was WIP's 20.9 in 1966.
The largest pre-Arbitron share on record was a 29.4 for WIBG in the July/August 1961 Hooper survey. (There were only 13 stations that showed up in that survey.)