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Super Bowl TV Audience Not Setting Records

landtuna

landtuna

"Fox Television's broadcast of Super Bowl LI on Sunday night drew 111.3 million viewers, according to Nielsen data released by the network on Monday, the smallest audience for the National Football League's title game in four years. "

more...
 
Looks like the NFL ain't as mighty as it used to be! The NBA and soccer are making inroads! And as far as the NHL ratings are concerned, ask your doctor.
 
blackgold said:
Looks like the NFL ain't as mighty as it used to be! The NBA and soccer are making inroads! And as far as the NHL ratings are concerned, ask your doctor.
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I don't believe that the overnights include streaming from Fox and the NFL app. Given the increase in video streaming in recent years, streaming plus broadcast quite possibly set a new record.
 
There becomes a time when a sporting event outgrows its sporting parameters and becomes something else entirely. The Super Bowl has become a reason to party as much as a football game and many viewers are counted that could care less about the score. The Kentucky Derby is another - where gambling, mint juleps and weird hats seem the main attraction. I've had more than a few people tell me that the Indy 500 is more party than performance and, indeed, most of the infield cannot even see the race through the mud, beer and crowd. Super Bowl Sunday seems to have replaced St. Patrick's Day as the foremost reason to party. Too bad the game itself is usually, as this year, a letdown.
 
landtuna said:
Too bad the game itself is usually, as this year, a letdown.
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The only way this year's game could be considered a "letdown" is if you're an Atlanta Falcons fan. This was the biggest Superbowl comeback in history. I hate the Patriots, but I have to admit it was a great game.

At what point of a 4-hour game do they determine the ratings? I'm wondering if some people tuned in at the beginning and thought it would be an Atlanta blowout, and then turned on something else.
 
Would be interesting to see the ratings broken down by 15 minute segments.

A lot of us began channel surfing when Atlanta went up 21-3.
 
ansky212 said:
At what point of a 4-hour game do they determine the ratings? I'm wondering if some people tuned in at the beginning and thought it would be an Atlanta blowout, and then turned on something else.
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It's based on average viewership start to finish, I believe. Just as radio dayparts are the average listener level across many hours, even if there are peaks and valleys during the time period.
 
ansky212 said:
The only way this year's game could be considered a "letdown" is if you're an Atlanta Falcons fan. This was the biggest Superbowl comeback in history. I hate the Patriots, but I have to admit it was a great game.
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A true "great game" would be a contest where one team swapped the lead with the other. This game was not that. The first half was an ATL blow-out and the second half was a NE blow-out. The Pats laid down the entire first half then it was ATL's turn the second. The Pats had no run defense in the first half. ATL had no pass defense in the second. The only excitement was a couple of amazing catches by each team and wondering if the Pats were going to cover the odds before time ran out. Even OT was not exciting. Because of the unique Super Bowl rules in OT the overwhelming majority of people talking about the game said they knew NE would win as soon as they won the coin toss.

This wasn't a "great" game by any measurement. It could be the most pathetic however.

ansky212 said:
At what point of a 4-hour game do they determine the ratings? I'm wondering if some people tuned in at the beginning and thought it would be an Atlanta blowout, and then turned on something else.
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I have seen the rolling numbers for the game but can't remember the source. If you use google you may be able to find them. In summary they said there was a gradual trailing-off from early in the game until NE began getting close in the 4th quarter when it began to rise again. The game averaged something like 111 million viewers while the half-time show averaged over 117 million. Lady Gargoyle had better numbers than the so-called most important football game of the year. Hilarious!
 
I expected to tune in occasionally just to see what the score was. Guess what? I ended up watching most of the game, especially the 2nd half. I don't know how it is measured, but I was captivated by this game, and I am certain I'm not alone. Perhaps there will be some re-calculating of the numbers.
 
firepoint525 said:
Every event, no matter how big, eventually reaches the point of diminishing returns. I'm sure that there are those who watched on their apps, and probably aren't counted among the total.
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The streaming audience is not part of the figures quoted here. As mobile device viewing is increasing rapidly, we'd assume that a portion of former OTA usage has moved to that platform, particularly with the gradual trend towards cord-cutting.
 
I wonder why NBC chose to show a movie that would appeal to football fans. During the first half NBC was showing a chick flick that would have been right at home on Lifetime. I liked it.

Then "Ride Along" turns out to be about an Atlanta cop. NBC couldn't have known Atlanta would be in the game, much less that they'd fall apart. So you have to believe disappointed fans ended up watching a movie set in their city. A good one, too.
 
http://www.fiercecable.com/broadcas...t-tv-ad-spending-stays-flat-february-smi-says


Another Update for the Super Bowl

Fox received a major boost in TV ad spending in February thanks to the Super Bowl, but overall the broadcast industry remained mostly flat, according to Standard Media Index.

For the big four broadcast networks across all dayparts and genres, Fox saw its February ad revenue jump a huge 341% thanks to the Super Bowl. Meanwhile, CBS fell 57.6% compared to 2016 when it aired the Super Bowl. NBC grew across all dayparts, while ABC’s ad revenue fell 11.1% year-over-year.

Broadcast entertainment ad revenue dropped 6.4% across all dayparts, but spending on broadcast news increased 15.1%. For ABC, CBS, Fox and NBC combined, ad revenue for broadcast entertainment prime time 2.3%. But NBC saw its prime time broadcast ad revenue jump 11.3% annually because of “This Is Us,” which hauled in the highest average 30-second spot price for any hourlong drama on broadcast television in February. CBS’s “The Big Bang Theory” commanded an average spot price of $248,077 during the month, but that was down 10% from a year ago.

RELATED: NBC helps drive TV ad spending up 5.7% in January, SMI says

On cable, ad revenue growth for news slowed to its lowest increase (up 7%) since the election. But ad spending for prime time cable news jumped 30.9% during the month.

Turner’s TNT and TBS both saw increases in spend, up 11.3% and 2%, respectively, while USA Network fell 16.5%. Viacom’s MTV and Comedy Central declined by double digits after a few months of growth.

Amid mixed results for broadcast and cable TV ad revenue growth during February, digital ad revenue slowed some during the month.
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