The first thing the people at the Valdese station need to do is get rid of the WSVM call letters. Those call letters are poison, due to the bad reputation the station has had under those call letters going back several years. Then they need to get a programming service and get rid of the amateurish "new sound", put some personality in the station and quit being a "juke box". Since the life blood of a radio station is it's advertising base, change the call letters to something that reflects the advertiser .The call letters that come to mind are WVAP (Where Valley Advertising Pays") Those call letters are available. That way the call letters not only tie to the advertising base but to the term "valley" since that area is referred to as the "Catawba Valley". By referring to the "Catawba Valley" it will open the advertising base to more than just Valdese, where there are very few potential advertisers. Don't mention Valdese except for the legal ID. Drop the news and weather, that's so 1960 ish. People are not going to tune to radio to get news and weather. There are so many other ways to get news & weather these days such as cell phones, tablets and more.