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Programming Schedule for BOTT radio at 1160 AM.

While looking at the programming schedule for BOTT Radio (1160 AM) at www.bottradionetwork.com, I have noticed that every program that is being aired on the new 1160 is also available on at least one other station in the Nashville market. Several shows, such "Focus On the Family w/ James Dobson", "Money Matters", "The Bible Answer Man" and programs hosted by Adrian Rogers, Chuck Swindoll and Richard Land are available on at least THREE other Christian radio stations in Nashville. Why make a format change when every program that will be aired on your station is already being aired on several other station in the area? Why not make your station unique and air programming that is not currently being aired on any other radio stations in the Nashville market? <P ID="edit"><FONT class="small">Edited by jwk1979 on 01/20/06 05:56 PM.</FONT></P>
 
When it comes down to money, relgious broadcasters could care less about being "unique". These ministries buy the time on these stations, trying to get thier message out there. It's like buy ads, you want on as many stations as you can afford. This is why you hear J. Vernon Mcgee on 1300 WNQM, 1360 WNAH, and 980 WYFN, and I'm sure that program is on 760 WENO. And get this, J. Vernon Mcgee has been dead for years, but the head of his ministry is doing all they can to get his preaching on the air, no matter how many stations in a market they can get him on.
When it comes to being unique vs. money, what is going to win?

There are many on this board who have "unique ideas" of how they would program a station, with a costly airstaff, and music that gears to a cult audience or music that has been driven into the ground, or some boring talk show, that will have a few followers. Me....I go where the money is!


> While looking at the programming schedule for BOTT Radio
> (1160 AM) at www.bottradionetwork.com, I have noticed that
> every program that is being aired on the new 1160 is also
> available on at least one other station in the Nashville
> market. Several shows, such "Focus On the Family w/ James
> Dobson", "Money Matters", "The Bible Answer Man" and
> programs hosted by Adrian Rogers, Chuck Swindoll and Richard
> Land are available on at least THREE other Christian radio
> stations in Nashville. Why make a format change when every
> program that will be aired on your station is already being
> aired on several other station in the area? Why not make
> your station unique and air programming that is not
> currently being aired on any other radio stations in the
> Nashville market?
>
 
> When it comes down to money, relgious broadcasters could
> care less about being "unique". These ministries buy the
> time on these stations, trying to get thier message out
> there. It's like buy ads, you want on as many stations as
> you can afford. This is why you hear J. Vernon Mcgee on
> 1300 WNQM, 1360 WNAH, and 980 WYFN, and I'm sure that
> program is on 760 WENO. And get this, J. Vernon Mcgee has
> been dead for years, but the head of his ministry is doing
> all they can to get his preaching on the air, no matter how
> many stations in a market they can get him on.
> When it comes to being unique vs. money, what is going to
> win?
>
> There are many on this board who have "unique ideas" of how
> they would program a station, with a costly airstaff, and
> music that gears to a cult audience or music that has been
> driven into the ground, or some boring talk show, that will
> have a few followers. Me....I go where the money is!
>
>
> > While looking at the programming schedule for BOTT Radio
> > (1160 AM) at www.bottradionetwork.com, I have noticed
> that
> > every program that is being aired on the new 1160 is also
> > available on at least one other station in the Nashville
> > market. Several shows, such "Focus On the Family w/ James
> > Dobson", "Money Matters", "The Bible Answer Man" and
> > programs hosted by Adrian Rogers, Chuck Swindoll and
> Richard
> > Land are available on at least THREE other Christian radio
>
> > stations in Nashville. Why make a format change when every
>
> > program that will be aired on your station is already
> being
> > aired on several other station in the area? Why not make
> > your station unique and air programming that is not
> > currently being aired on any other radio stations in the
> > Nashville market?
> >
>

I've been told that Dr. McGee recorded enough programs that could be played for decades without repeating. He died in 1988. For many years, he was with The Church of the Open Door in Los Angeles; before that, he preached in Nashville.
I once worked at a station that ran two of his programs, so that ministry must have enough $ to buy the airtime on many stations.
 
> There are many on this board who have "unique ideas" of how
> they would program a station, with a costly airstaff, and
> music that gears to a cult audience or music that has been
> driven into the ground, or some boring talk show, that will
> have a few followers. Me....I go where the money is!


Don't let anyone from Cromwell figure this concept out.
Would make for interesting cross marketing between religious
programming and "some" of the more select advertisers that
"have been brought up" from time to time on this board.....

Talk about minting money.
 
> I've been told that Dr. McGee recorded enough programs that
> could be played for decades without repeating. He died in
> 1988. For many years, he was with The Church of the Open
> Door in Los Angeles; before that, he preached in Nashville.
> I once worked at a station that ran two of his programs, so
> that ministry must have enough $ to buy the airtime on many
> stations.
>

From what I saw 1160's lineup looks similar to WCRV AM 640, the Bott station in Memphis. Bott's stations tend to have a better quality lineup of programs. I may not agree totally with everyone they carry, but you won't hear any Word of Faith preachers or nuts like Gene Scott or R.G. Stair like it is on WNQM or WWCR shortwave. Their owners will allow anything on for a buck.

I really think 1160 could hurt WENO more than any other Christian station in Nashville because they tend to carry more of the same programs, some of which could move to 1160 and leave holes in what looks like a good lineup. I'd guess that what few good programs that WNQM might have that are normally on Bott stations in other cities could move to 1160, which would make WNQM even worse.

Since WYFN is on the BBN satellite network, 1160 probably won't affect them much in losing programs. I never really knew much about WNAH until I checked their schedule. From what I could see they look like another station that will allow anything on for a buck, with more local programs. I didn't see anything listed that was on 1160, and going by what I saw, some of the people with programs on there probably would think Bott was too "lib'ral".<P ID="edit"><FONT class="small">Edited by ccmfan on 01/21/06 06:07 AM.</FONT></P>
 
>>
> From what I saw 1160's lineup looks similar to WCRV AM 640,
> the Bott station in Memphis. Bott's stations tend to have a
> better quality lineup of programs. I may not agree totally
> with everyone they carry, but you won't hear any Word of
> Faith preachers or nuts like Gene Scott or R.G. Stair like
> it is on WNQM or WWCR shortwave. Their owners will allow
> anything on for a buck.
>
> I really think 1160 could hurt WENO more than any other
> Christian station in Nashville because they tend to carry
> more of the same programs, some of which could move to 1160
> and leave holes in what looks like a good lineup. I'd guess
> that what few good programs that WNQM might have that are
> normally on Bott stations in other cities could move to
> 1160, which would make WNQM even worse.
>
WENO will not lose shows to 1160 "leaving holes" in their line-up. The problem is, most of the shows being aired on WENO, such as "Focus On the Family w/Jmaes Dobson" and shows hosted by James Kennedy, Chuck Swindoll, Adrian Rodgers, etc., are being aired on both WENO and 1160 AM. Several shows, such as "Focus on the Family", "The Bible Answer Man", etc. are already on at least THREE or FOUR station in this market already.
 
While looking at the programming schedule for BOTT Radio (1160 AM) at www.bottradionetwork.com, I have noticed that every program that is being aired on the new 1160 is also available on at least one other station in the Nashville market. Several shows, such "Focus On the Family w/ James Dobson", "Money Matters", "The Bible Answer Man" and programs hosted by Adrian Rogers, Chuck Swindoll and Richard Land are available on at least THREE other Christian radio stations in Nashville. Why make a format change when every program that will be aired on your station is already being aired on several other station in the area? Why not make your station unique and air programming that is not currently being aired on any other radio stations in the Nashville market? <P ID="edit"><FONT class="small">Edited by jwk1979 on 01/20/06 05:56 PM.</FONT></P>


Bott has a yearly income of around $15 Million. It may not sound like a lot of income for a network, but they still manage to buy and maintain multiple full power and low power radio stations (mainly throughout the Midwest and Southeast). These stations are very low maintenance and the only employee the LP stations require is a part-time regional engineer.

If you look at the charity watch websites you will notice that these radio ministries rake in several millions each year in donations. That, and the fact that they can buy 30 minutes of air time at a low rated radio station roughly for the same price of a 30 second commercial of the highly rated stations explain how and why they buy programming time on multiple stations.

I started listening to both Bott and AM1300 as an escape from talk radio after the disastrous 2012 elections and kind of got hooked on them.
 
Some of the aforementioned programs are also heard over other (not necessarily "Christian") stations in the Nashville area. I know that Adrian Rogers (who has also been deceased for several years now) used to be heard over the Ashland City station (WQSV). Whether or not they still carry him, I don't know.

Many of these programs are listener-supported, which means that they use the money that listeners send them to buy airtime (or continue to buy airtime) over all of the stations over which they are heard. I believe Bott to be a satellite operation, which may mean that most (or nearly all) of their programming is beamed out to ALL their affiliate stations. The only exceptions to this may be some local church broadcasts.

Furthermore, many of these programs can now be heard online, which may make their radio broadcasts completely irrelevant in just a few more years. But as long as listeners keep sending that money in....
 
It's interesting that this thread was brought back up. Just this week Bott dropped The Bible Answer Man (Hank Hanegraaf), which to me was their best program and the only one I listened to regularly, on the entire Bott network. It was dropped on WCRV in Memphis, supposedly because of adding new programs. The program had always been on since the 90's at least, so I don't know if there had been a falling out for some reason or not. If this is permanent they've pretty much lost me as a listener.
 
It's interesting that this thread was brought back up. Just this week Bott dropped The Bible Answer Man (Hank Hanegraaf), which to me was their best program and the only one I listened to regularly, on the entire Bott network. It was dropped on WCRV in Memphis, supposedly because of adding new programs. The program had always been on since the 90's at least, so I don't know if there had been a falling out for some reason or not. If this is permanent they've pretty much lost me as a listener.


Hank Hanegraff joined the Eastern Orthodox Church a couple of weeks ago. (Hard core Orthodoxys and Evangelicals consider each other false religions.) Last week, Hank went on the air and basically stated he could straddle the fence and remain true to both sides. Bott was the first network to drop the Answer Man due to about 99% of their programming falling into the evangelical arena. I'm sure this will turn into a huge $$$ loss for Hank's program.
 
These stations don't consider each other as "competition." If anything, they aren't really "competing" with each other, since they are all in different parts of town. If anything, most of these stations are their own worst enemy! Most of them don't do ANYTHING to make potential listeners even aware that they exist! WNQM increased their power to 50,000 watts back in 1997 when George McClintock was there, but they didn't do any type of advertising or promotion to even increase the public's awareness of them! No billboards, no print advertising, NOTHING! And their studio is out there in the middle of nowhere off of Ashland City highway, so unless you made a wrong turn out there, you would never know that they were there! But of course, that might actually be a good thing!
 
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