> When it comes down to money, relgious broadcasters could
> care less about being "unique". These ministries buy the
> time on these stations, trying to get thier message out
> there. It's like buy ads, you want on as many stations as
> you can afford. This is why you hear J. Vernon Mcgee on
> 1300 WNQM, 1360 WNAH, and 980 WYFN, and I'm sure that
> program is on 760 WENO. And get this, J. Vernon Mcgee has
> been dead for years, but the head of his ministry is doing
> all they can to get his preaching on the air, no matter how
> many stations in a market they can get him on.
> When it comes to being unique vs. money, what is going to
> win?
>
> There are many on this board who have "unique ideas" of how
> they would program a station, with a costly airstaff, and
> music that gears to a cult audience or music that has been
> driven into the ground, or some boring talk show, that will
> have a few followers. Me....I go where the money is!
>
>
> > While looking at the programming schedule for BOTT Radio
> > (1160 AM) at
www.bottradionetwork.com, I have noticed
> that
> > every program that is being aired on the new 1160 is also
> > available on at least one other station in the Nashville
> > market. Several shows, such "Focus On the Family w/ James
> > Dobson", "Money Matters", "The Bible Answer Man" and
> > programs hosted by Adrian Rogers, Chuck Swindoll and
> Richard
> > Land are available on at least THREE other Christian radio
>
> > stations in Nashville. Why make a format change when every
>
> > program that will be aired on your station is already
> being
> > aired on several other station in the area? Why not make
> > your station unique and air programming that is not
> > currently being aired on any other radio stations in the
> > Nashville market?
> >
>
I've been told that Dr. McGee recorded enough programs that could be played for decades without repeating. He died in 1988. For many years, he was with The Church of the Open Door in Los Angeles; before that, he preached in Nashville.
I once worked at a station that ran two of his programs, so that ministry must have enough $ to buy the airtime on many stations.