Who Decides What Gets Played On The Radio?

[radiojomo]

Interesting article from BuzzFeed News about how Emmanuel Coquia, Power 106's music director, is choosing what singles to play on the air.

https://www.buzzfeed.com/reggieugwu...e-and-more-its?utm_term=.uc2RYw6V2#.pxO0okrlb

 

[davideduardo]

Interesting article from BuzzFeed News about how Emmanuel Coquia, Power 106's music director, is choosing what singles to play on the air.

https://www.buzzfeed.com/reggieugwu...e-and-more-its?utm_term=.uc2RYw6V2#.pxO0okrlb

There is nothing new about this.

I can recall cases going back to the 60's where the label promoted the "A" side of a 45 and the "B" was the hit. Or we found an album cut that we liked better than the release single.

The difference today is that we have lots more listener feedback from downloads to text messages to BDS and MediaBase reports updated almost instantly.

And big stations like Power have "callout" (which today may be done in part or all online) which confirms our initial decisions quite rapidly. That's a technique that has been used since around 1975!

 

[DOB]

Interesting article from BuzzFeed News about how Emmanuel Coquia, Power 106's music director, is choosing what singles to play on the air.

https://www.buzzfeed.com/reggieugwu...e-and-more-its?utm_term=.uc2RYw6V2#.pxO0okrlb

I'd say that common sense is deciding which singles are being played, this pd is just doing the obvious move. I took the drake and future releases, listened to each song and there was just no question that passionfruit and mask off were the two far superior songs respectively. As is always the case, what I come to think it first reflected back to me in the next few days by the itunes download chart and the streaming charts. Then a week to 4 months after that radio finally gets it and starts to give the right song considerable spins.

 

[TheBigA]

Yep, and this same approach is repeated in all currents-based formats. There was a similar panel at the Country Radio Seminar in February. The difference is in Country, the labels aren't going to push a song they know isn't going to get airplay.

 

[davideduardo]

Yep, and this same approach is repeated in all currents-based formats. There was a similar panel at the Country Radio Seminar in February. The difference is in Country, the labels aren't going to push a song they know isn't going to get airplay.

And that, in turn, is why in the different country music awards shows, there are never less than three or four of the honorees who say, "and thanks to country radio..." in their acceptance remarks.

Country artists know how important a role radio plays in breaking artists and new songs. They stay close to radio and we all benefit from it.