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I Guess Radio Advertising Works

R

RoddyFreeman

A friend of mine has been a real estate investor for years. Recently, a tenant moved out of one of her houses, and she decided to sell it. So do you know what she did? Well of course, she did what any intelligent, self-respecting person would do. She called Mark Spain.

Wait a second. Now that I'm thinking about this, some intelligent, self-respecting people must call Rhonda Duffy.

The point is radio advertising must work for these people, or they would not be doing more and more of it. When retailers or local businesses buy advertising, they stop caring about the ratings. They rely on the cash register to tell them whether to continue. There's Solomon Brothers, Ideal Image and countless others that prove radio advertising works when done right with an effective amount of weight behind it.

Personally I'm proud to say I'm not influenced by advertising. I also pride myself in not making any friends who don't assure me that they trust Dale.
 
Radio advertising does work. Most of the advertisements you mentioned are also on WSB Radio which is hyper local at the top and bottom of the hour and during drive times. Radio stations in Atlanta are not local anymore. Even the facebook pages feel like I'm reading Parade Magazine. Tomorrow, I'll listen to one of the music stations and count up how many advertisements are true local advertisements vs iheartradio advertisements.
 
No, really ... there are a couple of businesses that tell you to call them but never give their phone number (and when I remember them, I'll let you know - I think one is something-Vations and the other MIGHT be Duffy). They DO give their web page, so you have to do some extra work. There may be more - it's in the scripts...
 
Spain should get somebody else to do his spots. Comes across a little like a con-man to me.
But, what worries me more, is he is BEGGING people to let him sell your house.
Does he have enough business to pay for all those spots on WSB?
Hope he doesn't default on his ad buy. There's a lot of that in this business.
 
trusty said:
No, really ... there are a couple of businesses that tell you to call them but never give their phone number (and when I remember them, I'll let you know - I think one is something-Vations and the other MIGHT be Duffy). They DO give their web page, so you have to do some extra work. There may be more - it's in the scripts...
Click to expand...

Ever notice that Ackerman Security says they are the only company with a guaranteed response time, but does not say what that response time is?
 
kf4rca said:
Spain should get somebody else to do his spots. Comes across a little like a con-man to me.
But, what worries me more, is he is BEGGING people to let him sell your house.
Does he have enough business to pay for all those spots on WSB?
Hope he doesn't default on his ad buy. There's a lot of that in this business.
Click to expand...

My friend said she never actually spoke with Mark Spain. An agent from his organization contacted her and is showing the house. Mr. Spain would not be able to spend the dollars he does unless he was having a lot of success.
 
trusty said:
No, really ... there are a couple of businesses that tell you to call them but never give their phone number (and when I remember them, I'll let you know - I think one is something-Vations and the other MIGHT be Duffy). They DO give their web page, so you have to do some extra work. There may be more - it's in the scripts...
Click to expand...

You must be talking about Vein Innovations. I've heard Belinda Skelton do spots for them on WSB-AM/WSBB-FM.
 
Or Exovations. Candace is another who should not do her own spots. She has an obnoxious voice- like she might be a b-word.
 
Heard another one...
YEAH..
YEAH..
YEAH..
Just call North Georgia Replacement Windows ... YEAH!

There are two stupid things about this commercial:
1. Never gave the phone number (gave an unintelligible website at the end).
2. You know what the second one is....





YEAH!
 
Oh, and I gotta tell you.. I was listening to a station near ATL, and heard a spot about a prescription drug (complete with disclaimers, etc.).

THEN, on the next break was a spot about a law firm that would help you take action against the company that made the very same drug advertised in the last break because so many people were having problems with it.

Is this going to be the next trend in advertising?
(Attention Traffic Depts: You better watch out where you place your spots.)
 
TheBigA said:
It's called "counter selling" and it's very common. As long as the spots aren't back to back, you're OK.
Click to expand...

Thanx, I know. What I meant was: are the lawyers going to buy more ads this way.

Better yet, just combine the drug companies with the law firms and replace the drug disclaimers with: "...and if you have any trouble with this new miracle drug, just call Shyster & Shyster at 404-265-xxxx" (and, of course, include the phone number.)



I'll go away now...
 
TheBigA said:
It's called "counter selling" and it's very common. As long as the spots aren't back to back, you're OK.
Click to expand...

Are you saying stations purposely sell spots within the same stop set to competitors? The advertising community (of which I am part) would be up in arms if that were the case.
 
Have you heard the Hardy Chevrolet spot by Don Baines? He says your "vee-hickel" is a special place. And " watching your daughter play with a golden retriever in the back seat." Why does it have to be a golden retriever?
 
trusty said:
Heard another one...
YEAH..
YEAH..
YEAH..
Just call North Georgia Replacement Windows ... YEAH!

There are two stupid things about this commercial:
1. Never gave the phone number (gave an unintelligible website at the end).
2. You know what the second one is....





YEAH!
Click to expand...

1. Unless you're prepared to spend loads of money (or half of your 30 or 60 second ad) promoting your phone number, chances are no one will remember the phone number. I'll bet Empire Carpet spent half a billion dollars over the decades promoting the phone number in that jingle, and I still can't remember it....800-???-2300 Empire - No excuse for an unintelligible website, though.
2. "Yeah, yeah, yeah" worked for the Beatles fifty years ago. OK, that was a lame rebuttal. The "yeah" hook in the ad was probably as stupid as you say.
 
A Great Idea!

trusty said:
Just combine the drug companies with the law firms and replace the drug disclaimers with: "...and if you have any trouble with this new miracle drug, just call Shyster & Shyster at 404-265-xxxx" (and, of course, include the phone number.)
Click to expand...

That is a marvelous strategy! Bundle Arrowhead Clinics with Ken Nugent!
 
joebtsflk1 said:
1. Unless you're prepared to spend loads of money (or half of your 30 or 60 second ad) promoting your phone number, chances are no one will remember the phone number.
Click to expand...

Back in the early 70's one of the Noo Yawk newz stations had a frequent advertiser who had a jingle which repeated their phone number time after time. I can still remember the phone number but haven't got a clue who the advertiser was (other than it was a hotel of some sort).
 
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