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CTV to launch 5pm newscasts across Canada

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mvcg66b3r

Further bolstering the network’s commitment to deliver Canada’s most trusted news coverage, CTV today announced a major expansion of its award-winning local programming, delivering CTV NEWS broadcasts at 5 p.m. on all local CTV stations across Canada, beginning this fall. Creating an additional 35 hours of original local production each week, the added news programming on weeknights ensures viewers can find CTV News at 5 p.m. as well as 6 p.m. in their local market.

Joining the six CTV stations already delivering CTV NEWS AT FIVE (CTV Vancouver, CTV Calgary, CTV Red Deer, CTV Edmonton, CTV Lethbridge, and CTV Atlantic), editions of the newscast will be added to the following local station lineups this fall:

CTV Saskatoon
CTV Regina
CTV Prince Albert
CTV Yorkton
CTV Winnipeg
CTV Northern Ontario
CTV Kitchener
CTV Ottawa
CTV Montreal

Beginning this summer in Toronto, both CTV Toronto and CP24 will air CP24 LIVE @ 5 and CP24 LIVE @ 5:30, while continuing to cross-simulcast CTV NEWS AT SIX, the 2017 RTDNA Award winner for Best Large Market Television Newscast and Toronto’s most-watched local newscast with total viewers and all key adult demographics.
Click to expand...

http://www.tv-eh.com/2017/06/07/ctv...ts-at-5-p-m-debuting-across-canada-this-fall/
 
Seems like they have approached this incrementally indicating that the revenue in the initial markets exceeded that of the programming which is being displaced. There isn't a lot of additional investment required as the assets needed for local news are already in place.
 
Will people actually watch??? With so many other sources of news, in so many
different formats, including the major U.S. news organizations, it seems like too
little, too late........
 
Prescott Joe said:
Will people actually watch??? With so many other sources of news, in so many
different formats, including the major U.S. news organizations, it seems like too
little, too late........
Click to expand...

Canadians don't watch the U.S. news networks in large numbers. While we do get the local networks in Canada, we have very little interest in Boston, Detroit, Spokane or Seattle news. At 5 pm, the 2 national news networks are doing political shows. It's a good move and they're saying there will be a difference between the 5 pm and 6 pm hours and the 6 pm newscast won't be a rehash of the 5 pm stories.
 
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