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WISX- Mix 106.1 Stunting?

A

atthestars

Seems like Mix 106.1 is currently stunting. Chio from the morning show is currently taking calls and airing any song people request in... which includes Metallica, 69 Boyz, and Fleetwood Mac. Any on-air references to "Mix" are gone.

Looks like we have a quick casualty in the AC/Hot AC war of Philly.
 
Tom Taylor this morning reported that a Top 10 market station would be flipping formats this weekend. Could this be the one?
 
From Wikipedia:

At Noon, after playing "Dance the Night Away" by Van Halen, WISX flipped to classic hip hop as "Real 106.1", launching commercial free through the July 4th weekend, with the first song being "Summertime" by Philly-born duo DJ Jazzy Jeff & The Fresh Prince. The flip returns the format to the market for the first time since September 2016, when WPHI swapped frequencies with WPPZ and shifted to urban.
 
It looks like it does now... but it wasn't at the noon launch. You'd figure that would be top of the list of priorities, other than the on-air product and social media.
 
TheBigA said:
From Wikipedia:

At Noon, after playing "Dance the Night Away" by Van Halen, WISX flipped to classic hip hop as "Real 106.1", launching commercial free through the July 4th weekend, with the first song being "Summertime" by Philly-born duo DJ Jazzy Jeff & The Fresh Prince. The flip returns the format to the market for the first time since September 2016, when WPHI swapped frequencies with WPPZ and shifted to urban.
Click to expand...

I haven't really followed OTA radio since Prince's death, but I thought Boom failed as a "classic hip hop station", so what is "Real 106.1" doing that is different enough to attract the audience that abandoned Boom?
 
Fakeem said:
I haven't really followed OTA radio since Prince's death, but I thought Boom failed as a "classic hip hop station", so what is "Real 106.1" doing that is different enough to attract the audience that abandoned Boom?
Click to expand...

It seems mixing a little more Classic Rhythmic instead of just straight Classic Hip Hop?

The question is... if ratings don't take hold, iHeart really can't add currents like Radio One did without cannibalizing Power 99, can they?
 
So wait...just how many hip hop and/or urban stations does Philadelphia have now? (Forgive me, as I'm not from that area.) I'm aware of Power 99 and WDAS-FM. I know they're not the only two in the market.
 
KML-224 said:
So wait...just how many hip hop and/or urban stations does Philadelphia have now? (Forgive me, as I'm not from that area.) I'm aware of Power 99 and WDAS-FM. I know they're not the only two in the market.
Click to expand...

Power 99 (Urban)
100.3 WRNB (R&B + Old School)
Boom 103.9 (Rhythmic-ish I guess?)
105.3 WDAS (R&B + Throwbacks)
Real 106.1 (Old School Rhythmic/Hip-Hop)
 
Ok, so BOOM did a classic hip hop format targeting an urban audience, this...is....should be different. REAL 1061 needs to be a mass appeal rhythmic rnb hip hop throwback station with songs from the 90s up until around 2008 or so. Songs from the 80s like "it takes two" and "brass monkey" and a few others should be played as well. BOOM played a great deal of older hip hop songs that were only urban hits, this REAL 1061 needs to stick to the hits.
It's a tight fit lol. You got WDAS, POWER, and Q102 to protect but if you keep it mass appeal rhythmic there is a lane there for them to make without too much canibalization of sister stations. There is 20 years of music here but it can burn really quick.
 
WHY did I hear Ed Sheeran "Shape of you"? That is a huge mistake, I can't see why they played that. Otherwise what I have heard so far is exactly what this should be. Please, this is very interesting, with the sister stations, the messed up 1st time attempt of this at Boom etc, I just ask that if you really cannot hear the MAJOR MAJOR MAJOR DIFFERENCE between what 1061 is doing right now and what classic hip hop boom did when they signed on, then just read the posts by those who do know whats up, no need to waste time with text of ignorance, thin shielded racism, and clueless-ness.
 
Last song on Mix: Green Day - "Good Riddance (Time of Your Life)"

Songs played between 10 AM and noon:
Metallica - Enter Sandman
Beastie Boys - No Sleep 'Til Brooklyn
New Edition - Cool It Now
Matchbox Twenty - Bright Lights
Linda Ronstadt - It's So Easy
Fleetwood Mac - Gypsy
Sisqo - Thong Song
Ricky Martin - Livin' La Vida Loca
Sam Hunt - House Party
Luis Fonsi/Daddy Yankee - Despacito
Lee Ann Womack - I Hope You Dance
Jonas Brothers - Burnin' Up
Rick James/Teena Marie - Fire and Desire
Frankie Valli & The Four Seasons - Beggin'
Teena Marie - Square Biz
Liz Phair - Why Can't I?
Imagine Dragons - Believer
Brian Culbertson - Your Smile
The Decemberists - Down By The Water
Kiss - Rock and Roll All Nite
Daddy Yankee - Vaiven
Van Halen - Dance The Night Away

First song on Real: Fresh Prince & DJ Jazzy Jeff - "Summertime"

Playlist does seem to be mostly mass-appeal hip-hop/R&B hits from the '90s through mid-2000s, mixed with about one current/recurrent Rhythmic hit per hour. Sounds like it's modeled after Hot 96.9 in Boston, though that one has two currents/recurrents an hour. Personally I'm all for it, especially considering the signal will have more reach into NJ. "Shape of You" does seem like a bit of a misfit though.
 
Now Dj Khaled and Bieber. Ok, so they are afraid that the limited library of rnb and hip hop rhythmic throwback hits is going to burn quick so they are going to compliment it with the biggest mass appeal rhythmic current hits. That's fine, if that's what you want to do but you can't position the station as a throwback station and have these songs just pop on every 5th or 7th song. You are going to confuse people. You need to position the station as "Hits and Throwbacks" then.
 
"The question is... if ratings don't take hold, iHeart really can't add currents like Radio One did without cannibalizing Power 99, can they?"

This station is targeting the older end of WIOQ's audience more so than Power 99's current urban audience. They are playing currents but they are Q's rhythmic currents, not the current urban hip hop songs you hear on Power 99. Power 99 is first and foremost to attract an urban audience, 1061 is first and foremost to attract a mainstream female audience. I see this as attracting q102's audience first, DAS second, and then Power 99, when it comes to the canibalization of sister stations. Trust me, the p1's of Power 99 do not want to listen to Pitbull lol.
 
They don't know what else to do with that station......That format will be hot at the beginning but not for long.....they will have 100 throwback song on rotation and people will get tired of hearing the same songs after a few months. I heard they gross 6 million a year in sales so why keep changing formats?? every 2 to 3 years they change branding or change the music or target audience.
 
Interesting. If WRFF bills as poorly as has been stated on here, why did iHeart flip Mix, which bills 2-3 times as well? Do they think the flip will create THAT much of an increase for Q?
 
chrocket87 said:
Interesting. If WRFF bills as poorly as has been stated on here, why did iHeart flip Mix, which bills 2-3 times as well? Do they think the flip will create THAT much of an increase for Q?
Click to expand...

Possibly they knew they'd see diminishing sales numbers with a two front battle against 101.1 and 96.5, so they took a chance.

Dare I say flipping WRFF would be a bad PR move? Only because while the billings aren't great, they do get steady, solid ratings, and the fan revolt for losing 104.5 would be fairly strong? (This is me pulling ideas completely out of my butt!)
 
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