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Embedded Market Rule

M

miketheradioguy

Jeff Warshaw, the CEO of Connoisseur Media has wrote a letter to the FCC asking them to change the rules regarding "Embedded Markets". This would mean radio stations in a embedded market would no longer count against the same ownership limits as the parent market. For example, Long Island would no longer be counted against New York City radio station ownership limits.

I bet this move could open the floodgates for major broadcasting companies to buy out radio stations in these embedded markets.
 
miketheradioguy said:
Jeff Warshaw, the CEO of Connoisseur Media has wrote a letter to the FCC asking them to change the rules regarding "Embedded Markets". This would mean radio stations in a embedded market would no longer count against the same ownership limits as the parent market. For example, Long Island would no longer be counted against New York City radio station ownership limits.

I bet this move could open the floodgates for major broadcasting companies to buy out radio stations in these embedded markets.
Click to expand...


There are relatively few embedded markets, and they don't have an excess of good facilities.

San Jose and Santa Rosa, embedded in the San Francisco market. The various embedded or partly embedded ones in the NYC MSA. The list is thin. And the whole concept of an embedded market comes from stations in the "burbs" that can't cover the whole market, so they have Nielsen do an official break-out of the area they do cover.
 
DavidEduardo said:



There are relatively few embedded markets, and they don't have an excess of good facilities.

San Jose and Santa Rosa, embedded in the San Francisco market. The various embedded or partly embedded ones in the NYC MSA. The list is thin. And the whole concept of an embedded market comes from stations in the "burbs" that can't cover the whole market, so they have Nielsen do an official break-out of the area they do cover.
Click to expand...

I bet Entercom may not need to divest as many stations in the Bay Area if this rule officially goes away.
 
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