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"Keep It In Connecticut"

W

wadio

A "Keep It In Connecticut" spot has been running for awhile on WDRC and perhaps elsewhere. Does anyone know the origin? Is it a PSAs or a paid ad?

The spot feature a jingle with a donut containing testimonials voiced by three local business owners.

This "campaign" does more harm than good, IMO. It sounds like it was meant to be a series of spots rotating through numerous businesses, but they could only find three - an auto body shop (which would lose all its customers and have to start over if it left the state,) a jeweler who slurs the word "Connecticut," and a car wash.

To be credible, the campaign needs testimonials from businesses the size of GE and Aetna who aren't leaving the state due to high taxes. If they can't find any, just pull the plug - it sounds ridiculous.
 
Could be, but the three businesses in the spot aren't on that page and the businesses on the page aren't in the spot.

The "Keep It In Connecticut" concept is probably a good one but it seems they've dropped the ball.
 
wadio said:
Could be, but the three businesses in the spot aren't on that page and the businesses on the page aren't in the spot.

The "Keep It In Connecticut" concept is probably a good one but it seems they've dropped the ball.
Click to expand...

Taking a closer look at that page, it seems no new businesses have been added to it since last year, and several have been on the page since 2015. Maybe it's something Connoisseur inherited from Buckley when it took on those four AMs and isn't being actively maintained on the online side. I never listen to the AMs, but occasionally listen to The Whale 102.9. I haven't heard the ad there. Have you?
 
wadio said:
To be credible, the campaign needs testimonials from businesses the size of GE and Aetna who aren't leaving the state due to high taxes. If they can't find any, just pull the plug - it sounds ridiculous.
Click to expand...

Aetna is not leaving the state. They are still going to have a big presence in the state. It's only their corporate office that's moving out.
 
CTListener said:
Taking a closer look at that page, it seems no new businesses have been added to it since last year, and several have been on the page since 2015. Maybe it's something Connoisseur inherited from Buckley when it took on those four AMs and isn't being actively maintained on the online side. I never listen to the AMs, but occasionally listen to The Whale 102.9. I haven't heard the ad there. Have you?
Click to expand...

I haven't listened to 102.9 but I listen to WDRC online quite a bit. The spot runs very frequently - enough so it's getting annoying. That's what calls attention to the lack of breadth of the campaign.
 
Then again we're talking about the lowest rated station in town. Focusing on details like that at the lowest rated station ignores the elephant in the room, which is the fact that the station is on life support, and any attention given to spot repetition won't change that.

The other thing is this might be a filler spot running primarily on the online stream, in which case it gets even less attention than if it was running on air.
 
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Somebody paid for the jingle and the half-baked implementation - probably not the station. Then who? That's the question.
 
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