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Rod Babers no longer with 1300 the Zone, all national programming

L

longhorn2004

With Rod gone, the zone has gone all syndicated Sports Radio. And personally, I do not think that a bad idea. While the Horn is all local, the quality sometimes is not there, and I can take only so much Longhorn talk. Sports Radio prime season is coming up during Football season, it will be interesting to see how close in 2nd The Zone will be to the Horn that broadcasts Cowboy and Longhorn games.

To those in the business, couldn't the Zone literally be ran from a closet with only syndicated shows? Costs, outside paying some franchise fee has to be low
 
longhorn2004 said:
To those in the business, couldn't the Zone literally be ran from a closet with only syndicated shows? Costs, outside paying some franchise fee has to be low
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Depends on the syndicator. Normally, syndication is barter, which means no cost, just inventory.

ESPN is already taken in Austin, so that means one of the other nets. Since they're iHeart, I guess that means Fox Sports Network. I doubt they'll improve their current ratings, given the signal.
 
TheBigA said:
Depends on the syndicator. Normally, syndication is barter, which means no cost, just inventory.

ESPN is already taken in Austin, so that means one of the other nets. Since they're iHeart, I guess that means Fox Sports Network. I doubt they'll improve their current ratings, given the signal.
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So how is the syndicator making money? The local station has content to draw listeners and sell ad space. What does the Syndicator gets out of this if there are no franchise fees?
 
longhorn2004 said:
So how is the syndicator making money? The local station has content to draw listeners and sell ad space. What does the Syndicator gets out of this if there are no franchise fees?
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The syndicator sells national ads and those ads air during the show. Usually a 50/50 split between local station & syndicator. That's what I meant by saying the station gives up inventory. In this case, Fox Sports is syndicated by Premiere, which is a subsidiary of iHeart.
 
TheBigA said:
Depends on the syndicator. Normally, syndication is barter, which means no cost, just inventory.

ESPN is already taken in Austin, so that means one of the other nets. Since they're iHeart, I guess that means Fox Sports Network. I doubt they'll improve their current ratings, given the signal.
Click to expand...

Which station in Austin is ESPN? I haven't been able to locate it.
Thanks
 
longhorn2004 said:
That's definitely old and funny news, The Horn is now all local talent, no more ESPN. Interesting ESPN hasn't changed it.
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So they never carry any of the ESPN Radio play by play, or any ESPN content?

Regardless, 1300 is owned by iHeart, so they'll carry Fox.
 
TheBigA said:
So they never carry any of the ESPN Radio play by play, or any ESPN content?

Regardless, 1300 is owned by iHeart, so they'll carry Fox.
Click to expand...

Not that I've ever heard, everything is UT, local high schools, all very local and heck, 1300's morning show is now down to only 3 hours and you're right it's 99.9% Fox....
 
Rod Babers is now going to be on the Horn 1260AM 1-3 pm. Funny how is going from 1300thezone, (just a spot that rebroadcasts nationally syndicated shows) to all local Sports. Good for him. The old KVET gang is pretty much reunited on the Horn.
 
With only 3 hours of live local programming now, and the ratings in the proverbial toilet 0.7 in August and a cume of 44,400 it's now a fairly typical iHeart station, run on the cheap, without UT
coverage it's pretty much a deadzone
 
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