I'm not sure if anyone actually knows (or even cares), but the annual MTV Video Music Awards are on tonight. It is currently the only music programming they have on all year, and I can't entirely understand why they still do it. A few years ago, they still did show a limited amount of music videos, and programming that involved music, but now, they practically have none at all. So it sort of makes the Video Music Awards pointless to have. Is anyone else surprised they still do it? It's almost like waiting for it to be cancelled.
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MTV Video Music Awards
- Thread starter ssetta
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What they've found is that while the initial viewership isn't too impressive, the show creates a lot of views after the fact. Viacom is trying to launch a new on-demand platform, and they're hoping the show will attract people to that. So the goal will be to create a lot of word-of-mouth that causes people to want to watch chunks of the show online. Look for performances that go viral and create trending topics on Twitter that will bring viewers throughout the day tomorrow. That's how TV is consumed: No one cares what channel its on, no one watches it live. But if it creates an online buzz, they might check out bits of it afterwards.
I think TheBigA has it right. However, it is worth noting that the show is not only live on MTV, but also Comedy Central, TVLand, CMT, MTV2, VH1, and Spike, basically most of the Viacom network.
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Yep, and has been for some time. That helps spread the cost out.
Actually, I think they may be trying to turn MTV back into a music network. I don't know if any of you heard this, but they're actually bringing TRL back! I don't know how popular it will be, but it is happening. I also heard that there's going to be a new episode of Unplugged next month. And there's plenty of music on MTV Classic which I actually watch quite a bit (more than I should), and MTV Live.
They have to do something. They've been losing audience, and haven't really created any new programming in years.
Well, yes and no. The "Catfish" brand continues to do well, despite running repeats daytime that are very commercial-heavy, as another thread on here points out. The Teen Mom shows are also ratings winners, but I personally don't get it. Beyond that, the repeats of Jersey Shore are unwatchable IMO, and the movies they show are less than tv draws. That being said, going back to music and/or music videos is a lost cause. The audience has moved past this incarnation of MTV. It won't ever be back. How they proceed is anyone's guess. But they need some new creative ideas for sure.
I agree with a lot of that. When they stopped playing music videos, they explained it was because they made more sense for on-demand. Music was already becoming very personalized. At the time, they invested a lot in their own video platform, hoping people would stick with their brand, but I think the majority of people use YouTube. Truthfully when you look at the cable ratings, the only things that seems to draw consistent numbers are the reality shows or occasional live events. Personally I loved the spring break shows they used to do, but that's just me.
I liked the VMA's last night pretty good show surprise they went back to 3 hours when it has been about 2 hours past few years. A few weeks ago they said TRL was coming back although articles said this summer but that came and went along with Unplugged that was said last year from articles I read.
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