KYWD the Bull on life support?

[34james]

Ok it's at a 0.6 in the overall ratings period and in a week we should see if this Bull is brain dead. With the latest ratings coming out. Iheart apparently doesn't care. It's sad to see a signal being wasted even if it's medium powered.

 

[Smiths and Smittys]

If you're going to lob that rock here's a volley. 104.1 KQTH needs to be included in this conversation as well. That signal has full market coverage even better than The Bull yet it is barely mustering a 1.5 share. However...remember in today's radio world even if you broadcast farts but hit your budget all is well!

 

[CAVEMANager]

In today's corporate world you absolutely can't do radio programming that isn't doing well in big markets like New York, Chicago and Los Angeles. Wild 97.1 has Bobby Bones who is hyped up like there's no tomorrow. They program to the all important teen country market and wouldn't dream of playing a song that is more than about two years old. Only problem is that the all important teens are glued to their hand held computers with the two inch screens, not radios.

I'm not sure how long this will last but an A.M. station on 1210 is providing an alternative country format that isn't geared to teens. The management doesn't give a crap about what's going on in L.A.

 

[davideduardo]

In today's corporate world you absolutely can't do radio programming that isn't doing well in big markets like New York, Chicago and Los Angeles. Wild 97.1 has Bobby Bones who is hyped up like there's no tomorrow. They program to the all important teen country market and wouldn't dream of playing a song that is more than about two years old. Only problem is that the all important teens are glued to their hand held computers with the two inch screens, not radios.

Today's country is hardly "teen country".

All you have to do is go to a Luke Bryan or Jason Aldean or Florida Georgia Line* concert and look at the audience. It ranges from twenty-somethings to boomers, and everything in between.

* You may freely substitute any other big current artist that you like, from Miranda to Brad.

 

[CAVEMANager]

All you have to do is go to a Jason Aldean concert and you could end up with a bullet in your head. If that doesn't happen you'll quickly realize that what today is billed as country music is really pop or rock performed by youthful singers with southern accents and who wear western attire. Tattoos are also a must. The only difference between today's so-called country and pop is a lack of black influence.

 

[davideduardo]

All you have to do is go to a Jason Aldean concert and you could end up with a bullet in your head. If that doesn't happen you'll quickly realize that what today is billed as country music is really pop or rock performed by youthful singers with southern accents and who wear western attire. Tattoos are also a must. The only difference between today's so-called country and pop is a lack of black influence.

Obviously, you are a country purist with a "you gotta have a fiddle in the band" perspective.

The fact is that country music has changed, as has everything else from family farms and sharecroppers pickin' high cotton to urban living. Today's country has loads of great songs, just as the genre did 10, 20, 30, 40 years ago.

I do find it distressing that you would somehow think that Jason Aldean or his songs or country music had anything to do with the horrifying event in Las Vegas; an unbalanced individual was looking for a place to kill and he found it.

As to Black influence, I'm just a'gessin that you have not heard or seen FGL with Nelly. There is plenty of "influence" there, going back to southern rocabilly music.

In the last year I've been to everything from Willy Nelson, Garth, Dwight Yoakam and Alan Jackson to FGL and Jason Aldean. I loved them all, and enjoyed the songs tremendously. It's all part of genre that is particularly vibrant, going from rousing rockabilly sounds to tender ballads and inspiring patriotic songs.

 

[TheBigA]

Ok it's at a 0.6 in the overall ratings period and in a week we should see if this Bull is brain dead. With the latest ratings coming out. Iheart apparently doesn't care. It's sad to see a signal being wasted even if it's medium powered.

Medium powered? This station is licensed at 1700 watts. The transmitter is located in Green Valley, and is hard to pick up in most of the city.

My guess is it's strictly a market clear for national advertisers in iHeart syndicated programming. They know all the country listeners are locked on KIIM.

 

[TheBigA]

The only difference between today's so-called country and pop is a lack of black influence.

That's not true. Some of today's top stars love Bruno Mars and even Lionel Richie. Just as Alabama and Kenny Rogers loved Lionel's music 30 years ago.

For 50 years, the country format has strived to become more mainstream and less rural. Today's country is doing the same thing as Patsy Cline and Jim Reeves.

The target audience for the country format is 25 to 45, and mostly female. Take a look at KIIM's audience and you'll see they're right on target.

 

[RadioBill]

Wild 97.1 has Bobby Bones who is hyped up like there's no tomorrow.

The main reason I quit listening to KIIM many years ago is the constant on-air hype about "Max, Shannon and Porkchop in the Morning". I find the repetition very annoying.