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Salem in Atlanta

AMRocks

AMRocks

I'm not 100% sure, but I've venture to say that 104.7 The Fish is probably the highest rated Salem station in the entire company chain. They are consistently in or near the top 5 each ratings cycle. Any thought why Contemporary Christian does so well in Atlanta but not other markets?
 
Atlanta is in the Bible Belt which means there are more Protestants than a lot of other markets. A lot of folks do not like Urban, Hot AC, or Country. Some classic rock and Wrap / Hip Hop has questionable lyrics or themes. One of the Fish's on air themes is "safe for the family".
 
It's also the closest thing Atlanta has to a soft AC. Some businesses use it as an environmental station.
 
RadioDoogie said:
You’re right. KFSH in LA is only pulling in a 0.6.
Click to expand...

KFSH is a 6000 watt class A on a 100 meter tower, with a terrible pattern (they're nondirectional, so I'm assuming the terrible pattern is due to terrain). They pretty much only cover Orange County and only about half of metro LA and don't really get into the valley.

https://radio-locator.com/cgi-bin/patg?id=KFSH-FM

WFSH is a class C1 on a 500 meter tower that gets all but the most western suburbs of the ATL (and in my experience, Radio-Locator's coverage map for WFSH is pessimistic) https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wfsh&nav=&x=0&y=0

I agree the market is different but technology-wise it's apples and oranges. It would be like comparing 105.3 El Patron with 102.3 La Raza, or one of the Cumulus translators with a class C-something.
 
jabba17 said:
KFSH is a 6000 watt class A on a 100 meter tower, with a terrible pattern (they're nondirectional, so I'm assuming the terrible pattern is due to terrain). They pretty much only cover Orange County and only about half of metro LA and don't really get into the valley.

https://radio-locator.com/cgi-bin/patg?id=KFSH-FM

WFSH is a class C1 on a 500 meter tower that gets all but the most western suburbs of the ATL (and in my experience, Radio-Locator's coverage map for WFSH is pessimistic) https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wfsh&nav=&x=0&y=0

I agree the market is different but technology-wise it's apples and oranges. It would be like comparing 105.3 El Patron with 102.3 La Raza, or one of the Cumulus translators with a class C-something.
Click to expand...

TBN, Veggie Tales, and Kirk Cameron are all large Christian figures based in So Cal. There must be some kind of evangelical base there but must not as big as the base here in Atlanta. I can get WFSH and WYAY without the antenna plugged in to my old 1999 Aiwa shelf system. Really close to the Fish Stick.
 
Salem had a nice signal that covers the LA market on 99.5 that would have been great for the fish there but decided that keeping that signal Christian Talk made more business sense. So the national KLOVE Christian music network swoops in and picks up another Great LA signal to give the market major coverage. So we will see what the numbers will be as KLOVE gets going. But Salem's most listened to station is KLTY in DFW and without the success of that station over the years the Fish may have never been created. The Fish Atlanta is probably number 2 for Salem. I wondered if 93.3 did not exist and if the Fish had an intown signal just how much better numbers it could bring.
 
jabba17 said:
KFSH is a 6000 watt class A on a 100 meter tower, with a terrible pattern (they're nondirectional, so I'm assuming the terrible pattern is due to terrain). They pretty much only cover Orange County and only about half of metro LA and don't really get into the valley.
Click to expand...

The 65 dbu signal of KFSH covers just a bit under 25% of the LA MSA population.

The coverage is limited in some directions due to terrain, and the areas to the east that are blocked have nearly zero metro population.

They don't get well into the San Gabriel Valley, not at all into the San Fernando Valley and even less into the Antelope Valley.
 
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