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Ralph Garman ousted at KROQ

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A tweet from the official Kevin & Bean show announced this morning, "As you just heard on-air, we're sad to report that @RalphGarman has announced that today is his last day as part of the Kevin & Bean morning show. We’re grateful for all he has done for us and our program, and wish him all the best." No official word from the new Entercom. Kevin Ryder tweeted: "It's a day we hoped would never come. This sucks, but we're EXTREMELY grateful for the 18 yrs he gave us...he carried us :)" Director Kevin Smith tweeted: "After giving them 20 years of laughs loyalty & his life, @kroq just canned my Babble brother @RalphGarman because of budget cuts. But worse? They won’t let Ralph say WHY he’s fired on @kevinandbean today!"
 
The woody show talked about it today. Woody also said kevin n bean took at least 1 of them a huge pay cut. Sounds like entercom is slashing right and left. I wonder if they will even put a morning show on amp 97.1
A chr without a mornin show is like christmas without a santa. Easter without the easter bunny. American idol without ryan seacrest.
 
Such an outpouring of love when Lisa May, the Outsourced Traffic Girl was removed yet one comment about Ralph. Why I remember all who were going to boycott 106.7 over her removal? Perhaps Kevin & Bean are next?

http://abc7.com/entertainment/layoffs-claim-longtime-kroq-host-majority-of-la-weekly-staff/2718416/

Actually, it brings up a larger question that I have been thinking about for a long time. Do morning shows really matter as much as they once did? Thirty years ago, everyone was getting up and going to work or school with their favorite morning personalities. Figures like Rick Dees and Howard Stern rose way above the stations they were broadcast on. The success of Jay Thomas is what literally launched Power 106 to become the giant that it was. But I don't think the audience these days cares as much as it did. In my personal experience, I don't hear people come into the office and say "Did you hear what so and so radio personality said this morning?" They are more apt to say "Did you see that story on such and such website?" or talk about Twitter or Facebook.

Aren't there successful stations that, as a result of this phenomenon, don't really devote significantly more resources into the morning than they would other dayparts? I know when both Arrow 93 and The Sound tried to bring in big morning shows, they were both essentially rebuffed by their audiences, in Arrow's case, loudly and immediately, and in The Sound's case, not so immediately, but in the end, even longtime radio morning personality Mark Thomson was booted for a more-music-less-personality driven morning show. Of course, these are both classic rock examples and that format has a lot of people in the audience that just wants to hear the next Skynerd song and don't care for any more talk than is necessary. But I bet in the future, that is going to be the case with other formats as well.
 
But on the other side of that arguement alt 98.7 just had kennedy in the morning playing music and iheart opted at great expense to bring in the woody show. As a result they are giving kevin and bean and the whole kroq station a run for there money. Iheart went to great expense i am assuming to go after kroq with all guns blazing. Musically i still like kroq better. But carson has been gone for a minute on amp 97.1 n still no mornin show.
 
Actually, it brings up a larger question that I have been thinking about for a long time. Do morning shows really matter as much as they once did?

They matter more for several reasons.

First, morning shows are the principal differentiator between streamed music and a content-driven station.

Second, morning shows are cume magnets that attract people to repeat visits to the station.

People don't talk about morning shows much anymore because society is highly polarized and audiences much more fragmented.

Of course, a morning show has to be good to work. Some shows from the past would not work today. The best example is that Howard Stern, in a PPM world, would probably not be in the top 10 in NY or LA. And Big Boy, without Cummings and Steel to guide him, tanked at his new station.
 
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