November PPMs are Out!

[Miguelito]

...and whats to say it still might not launch with WRFF alive and well.

Logic. Do you think WRFF is billing better than WTDY?

 

[davideduardo]

Logic. Do you think WRFF is billing better than WTDY?

No. WTDY appears to outbill it by about 50%.

 

[PTBoardOp94]

that i agree, but other classic hits stations are playing, Candyman, Young MC, Beastie Boys, Run DMC, Tone Loc, Vanilla Ice, Mc Hammer etc. I think their big hits would work.

I've heard one classic hits station play "Cant Touch This", which I found somewhat jarring up against Men without Hats, but I don't recall hearing any of the others you list. Have an example station so I can listen for a bit?

 

[chrocket87]

No. WTDY appears to outbill it by about 50%.

I'm still wondering why iHeart spared WRFF but killed off Mix. Didn't Mix bill 2-3 times as much?

 

[atthestars]

I'm still wondering why iHeart spared WRFF but killed off Mix. Didn't Mix bill 2-3 times as much?

A billing that was probably shrinking with the birth of WTDY.

 

[AM/FMRAINMAN]

Hey PTBoardOp94. Here is an example of a classic hits station playing some hair bands {http://kklsam.tunegenie.com/onair/#firehouse;dont-treat-me-bad}. Here is another one {http://myq105.com/stream/WRBQFM/}. WRBQ in Tampa is one of my fave classic hits station. They play some really good tunes.

 

[Retro]

that i agree, but other classic hits stations are playing, Candyman, Young MC, Beastie Boys, Run DMC, Tone Loc, Vanilla Ice, Mc Hammer etc. I think their big hits would work.

Now just curious, which stations in other markets are successfully doing this?

 

[davideduardo]

Now just curious, which stations in other markets are successfully doing this?

None. I looked up airplay of the BDS Classic Hits panel, and there is no airplay for any of the listed artists (Candyman, Young MC, Beastie Boys, Run DMC, Tone Loc, Vanilla Ice, Mc Hammer ) on any of the panel stations, 67 in total from New York down to Green Bay.

 

[Retro]

None. I looked up airplay of the BDS Classic Hits panel, and there is no airplay for any of the listed artists (Candyman, Young MC, Beastie Boys, Run DMC, Tone Loc, Vanilla Ice, Mc Hammer ) on any of the panel stations, 67 in total from New York down to Green Bay.

Now that's what I thought! Mix 104.1 in Boston has Throwback Thursdays, but that is as close as it gets mixing the genres.

 

[AM/FMRAINMAN]

Hello David. There is a classic hits format called Smash Hits and they sometimes play the above songs along with some 80s and early 90s hair bands. Here is an example of the their playlist {http://kklsam.tunegenie.com/onair/}.

 

[Miguelito]

Hello David. There is a classic hits format called Smash Hits and they sometimes play the above songs along with some 80s and early 90s hair bands. Here is an example of the their playlist {http://kklsam.tunegenie.com/onair/}.

I would absolutely listen to this station. Which advertisers want the 44-year-old man demographic? LOL. That having been said, this doesn't look like a Classic Hits station as much as a Variety/Adult Hits station (à la BEN-FM).

 

[davideduardo]

Which advertisers want the 44-year-old man demographic? LOL.

The same advertisers that make WBEB the #1 biller in the market, with KYW as #2.

 

[Miguelito]

The same advertisers that make WBEB the #1 biller in the market, with KYW as #2.

AWESOME!

 

[AM/FMRAINMAN]

}https://en.wikipedia.org/wiki/KKLS_(AM)} Wiki is saying that it is an 80s classic hits station. I guess that is a bit different from a classic hits station...although all classic hits stations are 80s focused now.

 

[davideduardo]

}https://en.wikipedia.org/wiki/KKLS_(AM)} Wiki is saying that it is an 80s classic hits station. I guess that is a bit different from a classic hits station...although all classic hits stations are 80s focused now.

That station self-defines itself in its Nielson "Station Information Packet" filing as "classic hits.

In my experience, about 80% of Wiki listings for radio stations are incomplete, totally wrong or inaccurate in significant details.

 

[Fakeem]

Are people turned off by the '90s? BEN's on a slide as well.

Well, the 90's was when Soundscan began, and people began to see that Urban Music was more popular than most realized. That began the fracture of traditional Pop radio, so maybe the fractionalization is showing.

 

[Retro]

Well, the 90's was when Soundscan began, and people began to see that Urban Music was more popular than most realized. That began the fracture of traditional Pop radio, so maybe the fractionalization is showing.

But Billboard was includimg both rhythmic and rock stations until 1990 when they declared rock music stations a failure and rhythmic stations a succuss! Soundscan was not tabulated on the Hot 100 until a year later.

 

[davideduardo]

But Billboard was includimg both rhythmic and rock stations until 1990 when they declared rock music stations a failure and rhythmic stations a succuss! Soundscan was not tabulated on the Hot 100 until a year later.

You are assuming that, in 1990, that radio stations used Billboard charts and Soundscan data for programming. The very, very vast majority did not.

First, stations used the much more specific charts in R&R, Gavin, FMQB, The Album Report, Hitmakers, BRE, The Hard Report and others to see what was being added and what was moving up and down and which stations were playing what songs.

Further, stations did their own music research including Auditorium Music Tests and call-out.

Music add decisions came from local market knowledge and the appropriateness of each song for the station format blend and target audience. Billboard and Soundscan, in 1990, did not give the needed “who is buying” data that gave individual format and demographic data needed by radio. That is why there were so many radio based trade magazines.

So any conclusion based on Billboard or Soundscan about radio playlists is fundamentally flawed.

 

[Retro]

You are assuming that, in 1990, that radio stations used Billboard charts and Soundscan data for programming. The very, very vast majority did not.

First, stations used the much more specific charts in R&R, Gavin, FMQB, The Album Report, Hitmakers, BRE, The Hard Report and others to see what was being added and what was moving up and down and which stations were playing what songs.

Further, stations did their own music research including Auditorium Music Tests and call-out.

Music add decisions came from local market knowledge and the appropriateness of each song for the station format blend and target audience. Billboard and Soundscan, in 1990, did not give the needed “who is buying” data that gave individual format and demographic data needed by radio. That is why there were so many radio based trade magazines.

So any conclusion based on Billboard or Soundscan about radio playlists is fundamentally flawed.

David, you misunderstood me. I said that Billboard didn't use Soundscan until 1991 at the earliest.

 

[davideduardo]

David, you misunderstood me. I said that Billboard didn't use Soundscan until 1991 at the earliest.

But neither was closely followed by radio stations, before or after. Making radio format and playlist observations based on them is erroneous.