So WVIT our NBC owned Hartford station has been doing weather gimmicks the past few years. Starting with the mobile radar unit that they only used once but hyped all summer, and now a souped up Jeep Wrangler they are dubbing the "Snow Monster" that drives around and tells us the temperature of the road. Are these gimmicks that NBC is forcing on all of it's owned stations and do they really think it helps their broadcast. NBC seems to be outdoing the other networks in the gimmick game.