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WUMB gets Breakfast with the Beatles

raccoonradio

raccoonradio

Woke up, fell out of bed, dragged a comb across my head...
Tai Irwin announced on FB:
"To start...I'm thrilled to announce that WUMB is the new home for Breakfast With the Beatles hosted by Chachi Loprete. Starting Saturday Morning, February 10th at 6am you can hear Breakfast With the Beatles."
 
Maybe have been a Beatles Brunch show around here.WBOQ had about 15 min of Beatles daily at 1 pm awhile back and WCAP has Beatles and Before
 
Tai says:"Here's the press statement from WUMB:

We'll also be getting monthly contributions from veteran broadcaster Tai Irwin who has spent time at WFNX as well WRKO, WZLX and more. Tai will be creating locally produced 1 hour specials each month that will curate a different year starting with 1964. We hope to air the first special in mid-February."
 
raccoonradio said:
Tai says:"Here's the press statement from WUMB:

We'll also be getting monthly contributions from veteran broadcaster Tai Irwin who has spent time at WFNX as well WRKO, WZLX and more. Tai will be creating locally produced 1 hour specials each month that will curate a different year starting with 1964. We hope to air the first special in mid-February."
Click to expand...

Are these going to be oldies shows or a look back at folk/roots music from those years? Pop or even rock oldies would be an odd change in direction for WUMB. I'm not even sure a Beatles show is a good fit. I thought the whole idea behind getting away from folk was to get the audience bigger and younger. Looking back 54 years won't help with the latter.
 
CTListener said:
Are these going to be oldies shows or a look back at folk/roots music from those years? Pop or even rock oldies would be an odd change in direction for WUMB. I'm not even sure a Beatles show is a good fit. I thought the whole idea behind getting away from folk was to get the audience bigger and younger. Looking back 54 years won't help with the latter.
Click to expand...

It's a Beatles show, so it won't be folk/roots music. I'd guess it's being considered a weekend specialty show. At 6 AM Saturdays it won't have a big effect on their age demographics for weekly listenership, but it will likely bring in some fundraising pledges from Beatles fans. In addition, the Beatles are one '60s group that still has some appeal with a younger audience.

Their weekly '60s/'70s show "Highway 61 Revisited" Saturday mornings 8 AM - 12 noon (rebroadcast Sunday evenings 8 PM - 12 Mid.) includes a lot of progressive album rock and pop tracks along with folk and folk-rock from the era. It began nearly 20 years ago as a much more strictly folk and folk-rock retro show during the stations old "Folk Radio" format.
 
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