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Sounders move to iHeart KJR 950
- Thread starter xmtrland
- Start date
Here's the Seattle PI story on the move.
https://www.seattlepi.com/sports/so...unce-new-broadcast-partner-radio-12610576.php
Despite the large fan base. I never really heard either KJR or KIRO cater to them. It will be interesting to see if KJR works in some interviews with Sounder plays or national beat writer during the morning and afternoon shows or will it just be during the 30 pregame and Tuesday 7pm show. I must confess I am not a soccer fan.
https://www.seattlepi.com/sports/so...unce-new-broadcast-partner-radio-12610576.php
Despite the large fan base. I never really heard either KJR or KIRO cater to them. It will be interesting to see if KJR works in some interviews with Sounder plays or national beat writer during the morning and afternoon shows or will it just be during the 30 pregame and Tuesday 7pm show. I must confess I am not a soccer fan.
A
AQH
Guest
Hardly surprising since Sounders priority on KIRO FM was terrible.
I just wish the play by play had a bit more pep to it, like you hear on an NFL game, or even soccer on Spanish-language TV. When I hear a Sounders game on the radio, I don't really feel like I am there. Not complaining, necessarily. I realise it's not a massive sport here yet. But just sayin'.
A
AQH
Guest
Until radio and television figure out how to better monetize two 45 minute periods of uninterrupted play, soccer will continue to be a second tier sport.
G
Goi
Guest
Come on my man you are once again showing your age and ignorance. "Second Tier Sport" - Please take a moment and step out of your eastside white privileged bubble and look around the world. EPL is no second tier sport and looks like Fox and other broadcasters in other parts of the world seem to have figured it out. Willing to bet they are making plenty of money. Or how about in Germany, don't think that it's a second tier sport there bub...Guess again. And hey ya know what.... They also show the matches on TV and they are making money. Oh and ya know what the same can be said for France and don't get me started on Spain.... So it seems to me you and your post are full of that brown excrement that flows from your nether region. It would seem that it is a cultural thing and the good ol boys in power with their narrow minds and shortsightedness are the ones who can't figure it out here in Murica' - The fact that iHeart did in fact get this done shows that they GET IT - Soccer is HUGE in Seattle - Why do you think they hold major tourneys here in Seattle? The PNW is a hot bed for Soccer but short old bald krusty white dudes with pot bellies who wear shorts all the damn time don't get it and are slowly dying off thank god.
Saying 'eastside white privilege bubble' is a racist remark against white people. As a white person, I will not stand for it (along with your ageism remark). Not all white people are 'privileged'. Get over your hated and ignorance towards others. (You'll be an old person before you know it.) Go see a shrink...maybe you can get that vitriol out of your system before you brain explodes.
At the risk of being accused of jumping into Mr. Peabody's Wayback Machine promoting long-gone talent like Robin and Maynard, Pat Cashman, Pat O'Day, etc., I wonder what Kevin Calabro is up to? If he's not obligated to doing another season of TV for the Portland Jailblazers, and assuming the Sounders could afford him, it would definitely make the radio PBP worth listening to.
You obviously didn't understand what AQH was saying, you just took the opportunity to be outraged over something stupid. What he said is that soccer is a hard sport for those of us in media to monetize (it is). You can't break away from play to air spots when the game is continuous. Because of that, soccer is a second-tier sport to US media executives and rightfully so.
If the passion for soccer was the same in the US as it is in those European countries you listed then of course media would embrace it more and find new ways to monetize it. Are the Sounders a big deal in Seattle? Yeah, sure. But can I go to the dozen advertisers who buy Husky basketball in-game spots and sell them the same thing for the Sounders? Nope.
If the passion for soccer was the same in the US as it is in those European countries you listed then of course media would embrace it more and find new ways to monetize it. Are the Sounders a big deal in Seattle? Yeah, sure. But can I go to the dozen advertisers who buy Husky basketball in-game spots and sell them the same thing for the Sounders? Nope.
Just to add clarity for our social justice soccer warrior, TV makes money on soccer because of the advertising on the video boards at sideline and also on screen sponsorship graphics during play. It would be rather difficult no matter your privileged to see the video boards and graphics on the radio. The only way would be live reads or live sponsorship liners periodically.
In most of the world, soccer is the money-minting golden sport.
However, media outlets don't employ the conventions that grew out of Baseball and, late, from American football, in running spots. Pre-recorded spots are run pre- and-post game and in the halftime. On radio, during play by play, live liners are used frequently (similar to the liners that are part of many station's traffic reports) and inserted where they fit. And certain game events, like penalties, goals, etc. are sponsored with a client "owning" each kind of event and receiving a tag during narration.
Many Spanish language stations in the US make good profits off soccer. But they commercialize the games in the proven way used internationally. The real question is why English language broadcasters don't adapt to a proven system.
The Beautiful Game has been very successfully monetized in much of the rest of the world for about three-quarters of a century. It is easy to do and the broadcasts can be very profitable and highly listenable. The problem is not the game, but broadcasters who want to use an advertising model constructed for slower, pause-laden sports which does not work for soccer.
I agree with Kelly, would be interesting to see what Kevin Calabro would do with the game play by play. I agree with David the formula on how to call the game and monetize it are already there. I look forward to how iHeart/KJR can monetize and make the game call entertaining.
Did Bonneville let something good slip away because the formula is different and they were not able to execute an effective integration into there Sports coverage? I listen to Sports Radio and the Sounder did not get much coverage on 710 Sports or KIRO-FM.
Did Bonneville let something good slip away because the formula is different and they were not able to execute an effective integration into there Sports coverage? I listen to Sports Radio and the Sounder did not get much coverage on 710 Sports or KIRO-FM.
A
AQH
Guest
That advertising model annually brings each MLB, NBA, NFL and NHL team hundreds of millions of dollars off television rights revenue alone. If your "beautiful game" wants to continue its own special brand of stubborn and not be advertiser friendly, it will continue to languish.
When KJR and KIRO-AM shows start talking about the Sounders during the MLS regular season at even a fraction the amount they talk about the Seahawks during the NFL off-season, then I may consider soccer higher than its correct description as being second rate.
A
AQH
Guest
The same way KIRO-AM does it with the Seahawks 24/7/365. Before that, there needs to be a significant appetite for the sport and the team. It's not there with Seattle and soccer.
A
AQH
Guest
The Sounders did not air on 710, only 97.3. And it did not survive conflicts against the Mariners or Seahawks. KJR likely pitched exclusivity, and being fresh off recent success, the Sounders probably asked for too much.
It's just the opposite. Advertisers are not soccer friendly, because they don't know that in most of the rest of the world countless billions of dollars in advertising are placed in soccer matches, but using a different model: ads within play are tiny liners, done often and with the full emotion of the game being played. Ads of more conventional length are played in pre- and post-game shows and in the halftime break.
For the radio listener, the pace is faster and there are no tedious long interruptions.
The closest to soccer like intensive play is basketball, which tends to explain why that sport is growing rapidly in the rest of the Western Hemisphere, yet baseball and, particularly, American Football, have never gotten much of a foothold.
In Europe, Latin America, Africa, the Middle East and everywhere soccer is played the longer ads, generally 15's and 30's, run in pre- and post-game and halftime shows, and during play, short 5 to 10 word liners are inserted into play, often tagging specific game events such as penalties, goals and such. The in-play liners are delivered by the narrators, and there are no pauses in play.
Part of the thrill of soccer lies in the ability of players to run for 45' nearly non-stop, so inserting pauses would destroy the game.
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