Michael Savage said today that he is the # 1 host on WABC in the 12+ demo.
Michael Savage said today that he is the # 1 host on WABC in the 12+ demo.
The #1 host on the station which is pulling a 1.0 in 6+. Take a look. WKXW-FM, which is in NJ, is actually pulling higher 6+ numbers (but barely) than a full signal NYC station.
https://ratings.****************/cgi-bin/rol.exe/arb001
I don't listen to talk radio much anymore. Internet streaming has hurt them.
Is this station with the "1.0" failing to have an audience that is still larger than many other markets top stations?
He doesn't mean #1 in NYC. He means #1 on WABC.
Let's remember, WABC has a morning host who's leaving in one month, a late morning show that's only been on a year or two, an early afternoon show that's had three different co-hosts in the last year, and Savage.
I know bragging and boasting about himself is part of Savage's act. So he says he's #1 on WABC. But he's been taken off most other large market Cumulus talk stations, no longer on KABC Los Angeles, WMAL Washington, WBAP Dallas or WLS Chicago. They don't even use him to plug in some hours on weekends. WJR Detroit delays him to 11pm.
Only WABC and KSFO San Francisco run him in his regular time slot, with KSFO as his home station.
With you, anyway. But is that a big-picture fact? I would think internet streaming would hurt music radio more than talk.
With you, anyway. But is that a big-picture fact? I would think internet streaming would hurt music radio more than talk.
Good info, as usual, Big A. I find this to be very interesting. We all know of the importance of staying relevant and market share. WABC was in the mid 1's even back three or four years ago. And I think those numbers were prior to some of the antics of Imus. Is there anything that can actually be impressive enough on the air to draw back in any audience? Even those listeners that are beyond the "proper" demographics? Or is this just that critical shift in listenership that simply is not ever returning?
I personally think an infusion of fresh talent in their 30s and 40s would be good for that format.