L
LDM
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Univision has changed the name for KLTN 102.9 from Estereo Latino to ''QUE BUENA'' maybe they needed a refresher?
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Estéreo Latino was not a good name and had not been for about a quarter century. While the “stereo” term may have been positive when the format was new to FM, it is a meaningless and valueless word today when everything is stereo.
Not good to who? Estereo Latino has been in my generation I was a little kid.
102.9 has been part of Houston for a long time. Just like older generations call TEJANO KQQK, just like some folks name KLOL as a rock station.
So Estereo Latino was only a good name for the first year of the station?
It launched in 1992 on 93.3. I listened to the sign on, which was heavily promoted! However the format at first was quite different than today, but quickly evolved.I also was listening for the switchover to 102.9 in 1998. I had a cassette recording of that change from KKPN to KLTN, but it seems to have disappeared...maybe still around the house somewhere...
I hate to disagree, but the name "Estereo Latino" was a household name among Hispanics. It had become a legacy brand, just like "KRBE" or "93Q". Taking away all the creative logos and going with a generic brand was a mistake. Estereo Latino probably means more to Houstonians than "Que Buena" ever has, even when you consider the fact that Que Buena has been around for a while now.
I know you say the name was meaningless, but then again so many names in radio are meaningless and well liked. Take Univision's K-Love in Los Angeles. It makes absolutely no sense, yet I'm willing to bet Univision keeps it because of the history and legacy. (Which reminds me, Univision should put the KOVE call letters to good use)
Bad move for Univision. But then again, so was the generic nameless strategy that was abandoned not long ago.
So Estereo Latino was only a good name for the first year of the station?
Back in the diary days, 80% of listeners wrote down 102.9 or some variant, and another batch just wrote the name of the morning show. Very, very few wrote the name.
For a long time I was a proponent of renaming as Latina (or Latino) 102.9 since the frequency was how most listeners identified the station. But there was a fear of change. Yet the listeners did not use the name.
Yet those listeners did not write the name in the Arbitron diary... it was the dial position or Raul’s name. The name lost its relevance in the mid 90’s.
I always have called it Estereo Latino and so did many in my generations. Heck people still think 102.9 is Estereo Latino.
I remember living in Austin in the early and mid-2000s and being able to pull in KLTN from Riverside Drive late at night.
You still can on occasion, even after the translator invasion Austin saw in the late 2000's. When I lived out near New Braunfels, Houston stations and some of the rimshots (like KJOJ-FM) were easy to catch during those muggy summer mornings throughout the area.
I was always fascinated by how some Houston stations were able to bounce over the Canyon Lake hills. Looking back, those hills were an awesome DXer's labyrinth. During peak DX days, you could use the hills to block San Antonio or Austin stations in order to get stations from as far away as DFW or even Mexico.
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