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The Soft AC Scoreboard (March 2018)

G

Gregg.

In the largest markets, all of the Soft AC stations are in the top 10 this month.

San Francisco...98.1 KISQ...#3
Chicago...87.7 WRME...#8 tie (Soft Oldies)
Miami...93.1 WFEZ...#2
Seattle....94.1 KSWD...#10
Tampa....105.5 WDUV...#1
Jacksonville...102.9 WEZI....#10

KSWD and WEZI are still relatively new.
 
The big question is are these stations closer to AC or standards? WDUV and WFEZ are on the upper end of what could be called soft. That would determine where this should go. I imagine those of us who like standards don't see these numbers as relevant.

Now if WMNI Columbus was getting some big numbers ...
 
One thing I can't see from the WDUV and WFEZ web site is whether they are like WEZV Myrtle Beach SC. That station tries to give the impression of being soft and sometimes even sounds like a soft station, with occasional songs that just don't fit. Sometimes many of the songs just don't fit with the image. So which way are the above stations?
 
vchimpanzee said:
The big question is are these stations closer to AC or standards? WDUV and WFEZ are on the upper end of what could be called soft. That would determine where this should go. I imagine those of us who like standards don't see these numbers as relevant.

Now if WMNI Columbus was getting some big numbers ...
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The list is of Soft AC stations, not Adult Standards so why even bring it up? The last viable Standards station in Portland, dropped the format 14 years ago because the audience was too old then! Where must it be now? That's my parents' music and I'm nearly 65!
 
semoochie said:
The list is of Soft AC stations, not Adult Standards so why even bring it up? The last viable Standards station in Portland, dropped the format 14 years ago because the audience was too old then! Where must it be now? That's my parents' music and I'm nearly 65!
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I was listening to the Portland station as recently as a year ago. It went back to the format.

I'm bringing it up because the way soft AC sounds now on WDUV and WFEZ seems like it should be talked about under AC rather than on the same board as standards.

And I can't stand it when people say standards is for old people! I've liked it since I was in high school. Even longer than that, really. The first time I heard standards mixed with soft AC on radio was in 1981, but I liked it.
 
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Unfortunately, KKOV flipped to Vietnamese a couple of weeks ago. Sunny 1550 is no more.
 
vchimpanzee said:
I was listening to the Portland station as recently as a year ago. It went back to the format.

I'm bringing it up because the way soft AC sounds now on WDUV and WFEZ seems like it should be talked about under AC rather than on the same board as standards.

And I can't stand it when people say standards is for old people! I've liked it since I was in high school. Even longer than that, really. The first time I heard standards mixed with soft AC on radio was in 1981, but I liked it.
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KKAD picked up the format after it was dropped by KKSN 1520 and ran with it for several years before abandoning it for about a year and then returning as KKOV. KKAD/KKOV is not a viable signal. It's north of town and has to protect the 25mv/m contour of 1520, which is a viable signal. At night, it's much worse. Aside from the signal issues, KKSN lived within the top ten stations for many years. KKAD/KKOV never came close, peaking in the one share range.
 
semoochie said:
12,806 as of 2015
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Wow. That's a lot. Maybe it would be worth having on a big station.

Today is a bad day on WEZV. While I suppose it is still soft AC by definition, it almost seems closer to AC than standards. Other days the music mix sounds fairly close to what a standards station might play, on a bad day.
 
vchimpanzee said:
Wow. That's a lot. Maybe it would be worth having on a big station.

Today is a bad day on WEZV. While I suppose it is still soft AC by definition, it almost seems closer to AC than standards. Other days the music mix sounds fairly close to what a standards station might play, on a bad day.
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The only place I see any connection between Soft AC and Adult Standards is on this board! It's even a different generation.
 
semoochie said:
12,806 as of 2015
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That's the city of Portland Vietnamese population. The metro is estimated to have 2.2% Vietnamese, which would be about 60,000 in the MSA. The MSA is also 7.6% Asian in total, so that would mean that Vietnamese are about 30% of the Asian total.
 
semoochie said:
The only place I see any connection between Soft AC and Adult Standards is on this board! It's even a different generation.
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Maybe, but many of the so-called standards stations are evolving into what they call soft AC, which is a totally different thing from what WDUV and WFEZ are doing these days. Even America's Best Music is categorized as an adult contemporary format, but it's far from being anything like that. Most of the songs are what was called AC back in the day.

WEZV was calling its music soft AC years ago when it was really no different from a standards format that wasn't playing a lot of Sinatra, while doing a lot of newer performances. But it wasn't soft AC. I talked to the manager on the phone and he wouldn't back down. True, it wasn't standards by the classic definition, but it sure wasn't AC. Now, of course, it is. What they were doing yesterday was very close to what was called "soft rock" years ago, while on some days they could actually pass for soft.

I don't know whether we have a topic for this, but I'd like to define two of the formats that would be classified under soft AC/standards and ask if there are online radio stations, AM or FM or online-only. There probably are Sirius/XM does not have either one.
 
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DavidEduardo said:


That's the city of Portland Vietnamese population. The metro is estimated to have 2.2% Vietnamese, which would be about 60,000 in the MSA. The MSA is also 7.6% Asian in total, so that would mean that Vietnamese are about 30% of the Asian total.
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That's certainly interesting but any real strength in the 1550 signal is pretty much limited to Multnomah and Clark counties and pretty much just the eastside at that. Of course, if this were 40 or 50 years ago, we wouldn't even be having this discussion because the signal would be perfectly adequate, at least in the daytime.
 
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