Louisville Winter 2018 ratings

[radiofan502]

Here are the Winter ratings released 4/24/18:
https://ratings.****************/cgi-bin/rol.exe/arb055

93.1 continues to drop.When will iHeart make a change? 105.1 made a pretty good jump and even 100.5 was up a little. JACK-FM didn't go up much but are still a lot better than 102.3 The Max was. Any other thoughts out there?

 

[Radical Perry]

I wonder how much the Summit stations will change for the whole 1st and 2nd quarter of this year since they pretty much have a new Operations Manager and Program Director.

 

[Dan76]

Why not put the Fox back on 93.1? The Beat is a huge failure.

 

[Dan76]

As for Summit, the stations really aren't broken. Laura's morning show on 107.7 is good, local radio. 106.9 seems to do well.
Iheart is the company that needs to be concerned. Their sports talk station on AM is doing about the same as the big stick at 100.5.

 

[oxford777]

Why not put the Fox back on 93.1? The Beat is a huge failure.

The Beat has accomplished its goal of knocking WGZB down a couple of pegs so that WHAS and WAMZ top WGZB.

 

[davideduardo]

The Beat has accomplished its goal of knocking WGZB down a couple of pegs so that WHAS and WAMZ top WGZB.

You are looking at 12+. Nobody in the business does. Nor do advertisers.

WHAS is 11th in 15-54.

WZGB is in the same wobbly range it always has had. Wobbling is often a problem or condition that ethnic targeted stations have to endure due to the fact that Black and Hispanic samples are a small subset of the total sample, and it's harder to maintain proportionality.