I'd check out 93.3 today at 3p

[AQH]

No doubt 93.3 would've went country. Also, seems a few people might want to say "thanks Elvis".

Then why was iHeart building studios in December for a Country station on 96.5?

 

[AQH]

You obviously don't remember how badly KUBE was doing a couple years ago. I remember constantly slamming iHeart for how I thought they ruined what was once a great station. They put out what I thought was a pretty good product with Power, but it didn't work out for them, but they must have been satisfied with the results on 104.9, so they decided to bring it back, while adjusting the playlist on KBKS to incorporate some of Power's more rhythmic elements, which I think was a smart move.

I don’t remember? Sure, let’s go with that story.

KUBE 93 flamed out because the national guys kept ramming national initiatives down Powers’ throat. Eric Powers was the only live, local show amid a revolving door of shows piped in from other parts of the country, including mornings. Plus, the station kept changing its music philosophy. Powers kept things afloat a few years ago, and Justin Riley had things going in the right direction as of late. Once again, the national guys come in and screw everything up.

Power 93.3 was catching on, 5th 18-34 and not far behind Hot 103.7. And now they change the station to a format that couldn’t be more un-friendly to sales and once again to a single live and local show. Not to mention a PD who is in San Francisco, programming both KUBE and Kiss.

Wouldn’t be surprised if Eric Powers called in sick today at Entercom due to abdominal pain from all the laughing fits that started at 3:00 yesterday afternoon.

 

[iamarussianpirate]

I don’t remember? Sure, let’s go with that story.

KUBE 93 flamed out because the national guys kept ramming national initiatives down Powers’ throat. Eric Powers was the only live, local show amid a revolving door of shows piped in from other parts of the country, including mornings. Plus, the station kept changing its music philosophy. Powers kept things afloat a few years ago, and Justin Riley had things going in the right direction as of late. Once again, the national guys come in and screw everything up.

Power 93.3 was catching on, 5th 18-34 and not far behind Hot 103.7. And now they change the station to a format that couldn’t be more un-friendly to sales and once again to a single live and local show. Not to mention a PD who is in San Francisco, programming both KUBE and Kiss.

Wouldn’t be surprised if Eric Powers called in sick today at Entercom due to abdominal pain from all the laughing fits that started at 3:00 yesterday afternoon.

Agree on all fronts. They're trying to take advantage of a solid rhythmic music cycle which I'm sure pushed a lot of this decision. problem is, music cycles are just that...they don't last forever. All they're going to do is confuse listeners even more than they already have been with the multitude of changes in the past 6 months. 18 months from now iHeart corporate will be having the same conversation about "what to do about 93.3 in Seattle."

 

[Bongwater]

The other thing is, the listeners are probably gone. If they have social media, they have other, safer places to go that won't disappear with the next downturn.

 

[TheBigA]

The other thing is, the listeners are probably gone. If they have social media, they have other, safer places to go that won't disappear with the next downturn.

Maybe. Or they may disappear the next time the Copyright Royalty Board raises the rates.

 

[bobdavcav]

I don’t remember? Sure, let’s go with that story.

KUBE 93 flamed out because the national guys kept ramming national initiatives down Powers’ throat. Eric Powers was the only live, local show amid a revolving door of shows piped in from other parts of the country, including mornings. Plus, the station kept changing its music philosophy. Powers kept things afloat a few years ago, and Justin Riley had things going in the right direction as of late. Once again, the national guys come in and screw everything up.

Power 93.3 was catching on, 5th 18-34 and not far behind Hot 103.7. And now they change the station to a format that couldn’t be more un-friendly to sales and once again to a single live and local show. Not to mention a PD who is in San Francisco, programming both KUBE and Kiss.

Wouldn’t be surprised if Eric Powers called in sick today at Entercom due to abdominal pain from all the laughing fits that started at 3:00 yesterday afternoon.

That's interesting, I wasn't aware that Powere was doing that well, but Kiss, at least 6+ had the bigger audience. Whether that held true in key demos is something I can't comment on since I don't have those numbers. My prediction is that KUBE will hold its own at around a 2.5 share, but being a nitch format iHeart will be fine with that, while Kiss rises to around a 5 share. Why they're only doing one shift live on KUBE is beyond me though. Imo at least, that should never happen in a market this size. Does anyone happen to know what happened to Kat Fisher? If Megan is out, it would be logical to have her back on Kiss in middays.

 

[MarkW]

5th 18-34 and not far behind Hot 103.7.

5th place in 18-34 can be a good thing if there is not much daylight (in terms of AQH share) between fifth place and, say, the top couple stations. However, in most cases, a 5th place showing for a CHR/Pop station in that demo is nothing to brag about.

My guess is 93.3's ratings will stay about the same and Kiss 106.1 will see some decline as a result of these moves.

 

[FMSteve]

Oh dear. I don’t really know what to think except to say I feel hip hop is yesterday’s music. I’ve moved on to a mix of Pop, Electronic and some Deep House. I predict KUBE will be strongest 25-44 and will neglect 12-24. Meanwhile the black audience is leaving the city of Seattle. Just look at the census data.

So we’ll see what happens.

 

[davideduardo]

Oh dear. I don’t really know what to think except to say I feel hip hop is yesterday’s music. I’ve moved on to a mix of Pop, Electronic and some Deep House. I predict KUBE will be strongest 25-44 and will neglect 12-24. Meanwhile the black audience is leaving the city of Seattle. Just look at the census data.
.

Radio stations don't program to the city of Seattle, they program to the Seattle Metro Survey Area, which is often called the Seattle-Bellevue-Tacoma metro.

The city of Seattle is less than 20% of the total market population. African American population in the metro has grown, although not at the rate of the Hispanic and Asian groups. But it is about 300,000 people, a rather significant number.

CHR stations generally target women 18-44 or 25-44, and definitely don't target teens as there is no revenue there.

 

[swhyde1980]

Don't forget Bremerton and Everett, which gets alot of out-of-towners thanks to the Navy. Some people moving into the area (even though temporarily) are probably looking for a station like KUBE. That could have a small bump in the ratings, IMO. They should survey those areas more often.

 

[Bongwater]

Don't forget Bremerton and Everett, which gets alot of out-of-towners thanks to the Navy. Some people moving into the area (even though temporarily) are probably looking for a station like KUBE. That could have a small bump in the ratings, IMO. They should survey those areas more often.

The transient nature of the military servicepeople might be an issue with Nielsen. They could get called out to another base or into action somewhere at any moment, thus unfulfilling their end of the deal with Nielsen. Unless there are waivers and exceptions. I don't know of any.

 

[guruofradio]

David E is correct: CHR stations generally target women 18-44 or 25-44, and definitely don't target teens as there is no revenue there. 6+ means nothing.
6a-7p last book KQMV was number one in the money demo 25-54w that CHR's need to win, followed by KPLZ and KNDD. Both KISS and POWER were outside the top five, though did better in younger female demos.

However HOT-AC KBKS and CHR POWER did much better in the core money demo's as CHR KISS and Rhythmic KUBE, so they went back. Simple as that.

 

[AQH]

However HOT-AC KBKS and CHR POWER did much better in the core money demo's as CHR KISS and Rhythmic KUBE, so they went back. Simple as that.

How do you propose selling today’s KUBE with no local program director, one live and local show and what is so far a very edgy rhythmic, far from mainstream product to Seattle advertisers who have a long history of steering clear of the format even when it was closer to mainstream?

 

[bobdavcav]

Wasn't KUBE kind of like this new version when it first started out in 1992? From what I understand, they dropped the format not because of advertiser dislike, but that they didn't want to be associated with the gangstas that shot up Ballard? Please someone fill me in on this.

 

[seattlesarchiebunker]

It has been long rumored as the “drive-by” in Ballard occurred a couple weeks before the format flip.

I’m of the mindset that Top 40 and a lot of its rhythmic counterparts was in a steep decline in the early-mid 90’s. They did like many stations did during that time period and ended up adding a lot of modern rock to the mix. Most of these stations quickly realized doing modern rock with a top 40 approach didn’t work and flipped back.

 

[davideduardo]

How do you propose selling today’s KUBE with no local program director, one live and local show and what is so far a very edgy rhythmic, far from mainstream product to Seattle advertisers who have a long history of steering clear of the format even when it was closer to mainstream?

Advertisers "steer clear" of low rating unless the CPP is very good.

CHR is a desirable format for advertisers who wish to read either 18-34, or, more specifically Women 25-44.

Mainstream CHR today is very rhythmic. Advertisers don't care.

 

[AQH]

Advertisers "steer clear" of low rating unless the CPP is very good.

CHR is a desirable format for advertisers who wish to read either 18-34, or, more specifically Women 25-44.

Mainstream CHR today is very rhythmic. Advertisers don't care.

Speaking in generalities about something KUBE isn’t does not answer the question.

If you were actually in this market, you would know the sales history here.

 

[davideduardo]

Speaking in generalities about something KUBE isn’t does not answer the question.

If you were actually in this market, you would know the sales history here.

Sales history has as much to do with management as it does with ratings.

What is the period you are referring to when "advertisers rejected KUBE" because of the format?

 

[only1moore]

Here’s the history of KUBE. They mentioned the part of the advertising resistance when they switched to Rhythmic...

https://youtu.be/cJD21eaL1R0

 

[bobdavcav]

Has anyone seen an application to change the calls of KPWK? The Radio Insight FCC report today only showed one call change. In related news, Megan doesn't appear to have been let go from iHeart, I've been hearing her filling in in afternoons on 95.7 this week, as well as doing weekend middays. I'm not sure if the weekends will be permanent or whether this is all temporary, but that's good that she is still getting some work in. Laurey Bradley could use one less station.