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ALT 92.3 Gets SVP/PD + Midday Host

P

pjc1961

First two major hires at New York's New Alternative since signing on back on 11/17/2017:

Mike Kaplan (most recently at iHeart's KYSR Los Angeles ALT 98.7) is the new SVP/Programming + PD.
After departing L.A. in January he had to wait for his iHeart contract to run out before joining Entercom.
Besides programming other Alt stations (some of which were Entercom-owned) Kaplan has worked in
the NY/NJ area before at WPST Trenton, WJLK + WBBO Monmouth-Ocean, NJ.

First on-air hire is new midday host is Christine Malovetz, most recently APD/middays at Top 40 KNOU St. Louis.
Previous jobs include Alt Rock WKQX (Q101) Chicago, WPLY (Y100) Philadelphia + WBTZ (99.9 The Buzz) Burlington, VT.
She started Mon. 5/7/18 at 10 AM.

Story link: https://t.e2ma.net/message/e2exoe/2cz2il
 
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I never remember Christine Malovetz at Y-100, unless she had an alias, maybe Electra who went to Chicago when Y-100 was blown up, if so she did evenings she was really good you will enjoy her personality and knowledge of the Alternative sound..
 
erwin33 said:
Thought mornings is filled first, so it's first middays.
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Entercom just did the same thing (hire Jenn Marino as their first host in middays) at their new Dallas Alt 103.7 KVIL.
Perhaps they have a morning show in mind to roll out on their Alt stations
(similar to what iHeart is doing with The Woody Show based at ALT 98.7 L.A.).

To be determined...
 
Smells like fish come from formar z100 morning co host Bethey come to ALT
 
mjb1124 said:
I've noticed that since the new PD started, they're playing more golds/fewer currents per hour.
Click to expand...

Historically that drives up the ratings for this format in NY. Also broadens the demos.

BTW we predicted this would happen when the format launched.
 
erwin33 said:
Can you give some examples? I don't hear or see any difference in their playlist.
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Here's the 6 PM hour today, with the gold titles bolded for emphasis.

Imagine Dragons - Whatever It Takes (current)
Butthole Surfers - Pepper (1990s gold)
Yeah Yeah Yeahs - Maps (2000s gold)
Chainsmokers/Coldplay - Something Just Like This (recurrent)
Cold War Kids - First (2010s gold)
Muse - Starlight (2000s gold)
Red Hot Chili Peppers - Otherside (gold, 2000 single from 1999 album)
Vance Joy - Saturday Sun (current)
White Stripes - Seven Nation Army (2000s gold)
Walk the Moon - One Foot (recurrent)
Cake - The Distance (1990s gold)
Twenty One Pilots - Heathens (recurrent)
Smashing Pumpkins - Tonight, Tonight (1990s gold)
30 Seconds To Mars - Dangerous Night (current)

So only three currents (all of which seem to be top-tier titles) and three recurrents. The rest are gold, including 3-4 from the '90s (depending on how "Otherside" is classified). I don't have an hour from a previous week on hand, but that's definitely a substantial change from before, when it seemed like currents and recurrents took up the majority of the hour. It's easy to notice just from listening to the station for 15 minutes; it dawned on me pretty quickly on Tuesday when I started hearing multiple '90s-2000s tracks back-to-back, and I soon noticed that was the new norm instead of multiple (re)currents in a row. I don't know if any new gold titles have actually been added (though I don't recall them playing "Pepper" before), but the emphasis on new music has certainly been decreased.
 
I only hear Beastie Boys today with Intergalactic as an older track but they play Beastie Boys tracks since their launch. So not special.
 
Joylovepulse967 said:
I think heading krock format
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Or more like WRXP circa 2010-11, just without most of the pre-90s stuff. Their ratings did show some improvement during that period, so an emphasis on familiar gold with a side of the biggest currents seems to be the way to go.

While the gold songs they're playing aren't anything surprising, they're still a nice change of pace from the "classic" material elsewhere on the dial. I'll take Green Day and Nirvana over Journey and Bon Jovi any day.
 
April ratings just came out. 6+ PPM for New York went down to a 1.9 from 2.1 but up from a 2.9 to a 3.4 for Middlesex-Somerset-Union. They were at a high overall in January with a 2.4, maybe due to playing more currents.

If they go down the road to playing stale old Alternative I do not see this going well. People will just go back to streaming to hear currents.
 
mikerock said:
If they go down the road to playing stale old Alternative I do not see this going well. People will just go back to streaming to hear currents.
Click to expand...

I suspect they know this. I suspect they know the audience for this format will be primarily in the suburbs. That's where the audience always has been.
 
mikerock said:
April ratings just came out. 6+ PPM for New York went down to a 1.9 from 2.1 but up from a 2.9 to a 3.4 for Middlesex-Somerset-Union. They were at a high overall in January with a 2.4, maybe due to playing more currents.
Click to expand...

Yet they moved up from 15th to 14th in 25-54. Their loss was entirely in 18-24, which is not a key value to them for sales.

In January they were 13th in 25-54, and the numbers all through these months are statistically well within the margin of error; it appears that the format has plateaued in its current form.
 
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