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WOGL is not doing an Memorial Day Countdown this Year

Just as recently as two years ago, they were playing 60s in regular rotation. And the countdowns had plenty of 60s and 70s
Now the only time we hear the 60s is Saturday nights on the dance party. And who knows how long that will last. They'll tell Bob Pantano to play more 80s and 90s and no more 60s
 
Meanwhile, how are the ratings? Has any of this hurt them?

Jan to April 12+ have gone 5.3 > 6.3 > 6.9 > 7.0.

They are top 5 in 25-54, and in the last year are at the highest average (multi-book averages) level since the PPM began.
 
Good nuggets being....what?

I had to laugh! My homeowner association euphemistically describes what inconsiderate neighbors let their dogs leave on the lawn as "nuggets". It fits!
 
Good nuggets being....what?

They know what their audience wants to hear. The data tells them. Playing a bunch of dreck serves no useful purpose.

So, yeah, plenty of Don’t Stop Believin’, Livin’ on a Prayer and Dancing in the Dark should be on tap.

As David has said in the past, WOGL's audience is unique being in Philly and the music history in that city. They tend to tolerate a larger selection of music, especially the "Philly Sound" of the 70's. It's not "dreck", because WOGL has consistently retained high ratings over the last 3-5+ years, when they were playing 60's and featured those large countdowns with so-called "dreck", so that point is meaningless.

Nuggets means the 80's music they had already played in the past in their other specials, while they maintained great ratings. This 80's special for Memorial weekend should incorporate those same 80's. Nothing to lose. They can play that Journey song 15 times for all I care. If I hear it more than once, I will tune out.
 
"Physical" / Olivia Newton-John
"Bette Davis Eyes" / Kim Carnes
"Every Breath You Take" / The Police
"I Love Rock 'n' Roll" / Joan Jett and the Blackhearts
"Billie Jean" / Michael Jackson
"Call Me" / Blondie
"Centerfold" / The J. Geils Band
"Eye of the Tiger" / Survivor
"Flashdance... What a Feeling" / Irene Cara

(I shortened it for reply)..............................

This great list of 80's music references?? A prior special?
 
As David has said in the past, WOGL's audience is unique being in Philly and the music history in that city. They tend to tolerate a larger selection of music, especially the "Philly Sound" of the 70's. It's not "dreck", because WOGL has consistently retained high ratings over the last 3-5+ years, when they were playing 60's and featured those large countdowns with so-called "dreck", so that point is meaningless.

Don't put words in my mouth. While I did say that WOGL has done a good job serving Philadelphia, my point is that it's a market with far less inbound migration from other parts of the country, so there is no "normalizing" effect. Most of the listeners have been there for decades.

But WOGL had a serious problem of losing in 25-54... and it got worse every year. The Philly Sound does not have much appeal to most under-55 listeners, and the station had to update. It's still a bit older leaning that many major market Classic Hits stations, but your statement about having "consistently high ratings" is only relevant if those ratings contained a lot of 25-54. But that demo was on the decline, and they have been fixing it for the last 18 months to 2 years.

The era map for WOGL is centered on 1982-1984. There are only 9 pre-1970 songs, and about 35 pre-1975 songs. That's out of 470 songs.

None of the pre-70 songs played more than once in a week, and the only ones in the 1970-1975 zone that played significantly more were Marvin Gaye, Stevie Wonder, Al Greene and several Elton John songs. No "Philly Sound".

Even the 1975-1978 stuff is Lynrd Skynrd, Barry White, Four Seasons and K.C. and the Sunshine Band. They closest to Philly are those Jersey Boys of the Four Seasons.

Nuggets means the 80's music they had already played in the past in their other specials, while they maintained great ratings. This 80's special for Memorial weekend should incorporate those same 80's. Nothing to lose. They can play that Journey song 15 times for all I care. If I hear it more than once, I will tune out.

If it is worth playing, it's already on the playlist. The rest are not "nuggets". They are turds.
 
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I fit within the target age range for WOGL, growing up with 98 as Hot Hits (and successors like Eagle 106). My anecdotal experience happens to mesh with what David lays out. If there was a "Philly sound" for our demo, it was pretty much Hall & Oates, the Hooters and Boyz II Men within the 80s, hailing from this area (and, of course, by no means were their appeal limited to Philly; early Hooters efforts notwithstanding). I've certainly been exposed to and appreciate the unique "Philly Sound" from earlier eras, just as I can appreciate and respect many sounds from different eras and regions. But on a day-to-day basis, as accompaniment when working, driving, gardening or what have you....no. It holds no real appeal to me, and--frankly--when WOGL first added 80s songs while retaining much of that older library, it was a reason to not listen to them. Too many times I'd hear a song, maybe two I liked, then right away something that made me tune out. What they've done works for me; I know it ticks off those who came before, just as future evolutions will tick me and my cohort off when they inevitably come. I'd like to think, though, that I can keep a level head and understand that business necessitates change.
 
This great list of 80's music references?? A prior special?

Nope. Just looked at all the Billboard #1's from the '80s and removed the ones I think WOGL won't be playing this weekend. (Of course, there are hundreds of other hits from the decade that didn't top the chart but I didn't want to do two hours of research.)
 
A few years ago on -- what else -- a paint and ceiling job in my 'retirement' years, I dragged along the GE Superadio 2 and a few Labatts to work and heard a Memorial Day Countdown off WOGL.
WOGL is about 100 miles southeast of me, but the antenna and the reception were wonderful.

I realize this is somewhat O/T, but the DJ that afternoon was a gal named 'The Redhead'. She was FABULOUS. The Redhead sounded as she were having the time of her life hosting her portion of the weekend. She was funny, topical, feisty, and, well, different.

As I said, this is somewhat O/T. But the music mix of A-to-Z didn't matter. In itself, the music mix was kind of far-flung, and refreshing in spots. The Redhead's * radio * presence counted big time. To me, anyway.
 
Nope. Just looked at all the Billboard #1's from the '80s and removed the ones I think WOGL won't be playing this weekend. (Of course, there are hundreds of other hits from the decade that didn't top the chart but I didn't want to do two hours of research.)

Well, it's a great list with some nuggets and gems in there! Many of those songs do not play on other stations, but I suppose it's dependent on the market. I'll be listening at times this weekend, but yes, there are a ton more that did not make #1, that would easily fit this special. I could probably name at least 500 more songs that weren't #1's.

I'll name just one for starters: "You Should Hear How She Talks About You" by Melissa Manchester / 1982......one of my all-time 80's hits. Will WOGL play this gem? Stay tuned!
 
Being, or not being, a number one is irrelevant. Being what the audience wants to hear now is relevant. If the audience data says a strong “no” to Melissa Manchester (hypothetically), why in heaven’s name would you deliberately go against that? What business school teaches that concept?
 
Being, or not being, a number one is irrelevant. Being what the audience wants to hear now is relevant. If the audience data says a strong “no” to Melissa Manchester (hypothetically), why in heaven’s name would you deliberately go against that? What business school teaches that concept?

With all due respect.....since when do holiday weekend specials require such strict audience data on this station? In past specials, that was really not needed, based on the selection of music presented in them. A 1500 song A to Z last year over Memorial, every #1 of the 60's, 70's and 80's last year over Labor Day, tell me if that required data. If they play Melissa, then so be it. If not, then.....oh well. All I said, it's a possibility and stay tuned.

Weekend specials are known to be loose and free, not nearly as strict as your weekday lineups.
 
Honestly, what they did in the past isn’t relevant. Not just because of the ownership change, but because the station has evolved. You can package what generally fits your regular format in a “special” way as a gimmick. It works. But playing something your audience rejects is bad business. If they think that constitutes your regular format when they tune in, you may well lose them. I don’t expect a clothing store to stock a ton of out of style junk because...hey, it’s a holiday so what the heck. I don’t expect a car dealer to drop some used Yugos on the lot because, hey, what’s the harm.

And do we know they didn’t survey some listeners to ask if they wanted those kinds of specials or preferred something different? As noted, I’m in the demo. Get a survey in front of me and I’d say heck no to those concepts. If there are enough “me” types out there (and God help them if there are), the answer isn’t all that complex.

Ditto Melissa Manchester. Personally, I’m neutral on the song. If it tests well, play it. If it doesn’t, don’t. You don’t throw away strategy and data because it’s a three-day weekend.
 
Who came up with that rule? This is why these things aren't done any more.

It's always been that way, except in certain larger market stations of late. In the diary days, this was a lot more common. There's a reason why some specials had / or still have over 1200 songs incorporated in them. This is why they are called specials. It's an opportunity for a station to "let it loose" for a holiday, especially the summer holidays, before going back to the norm on Tuesday, once the holiday has ended. There's nothing wrong with that concept or rule. And besides, listenership is lower anyways. The ones who listen are the ones enjoying them.
 
It's always been that way, except in certain larger market stations of late. In the diary days, this was a lot more common. There's a reason why some specials had / or still have over 1200 songs incorporated in them. This is why they are called specials. It's an opportunity for a station to "let it loose" for a holiday, especially the summer holidays, before going back to the norm on Tuesday, once the holiday has ended. There's nothing wrong with that concept or rule. And besides, listenership is lower anyways. The ones who listen are the ones enjoying them.

But you don't want that one casual listener wearing a PPM device to come across your station playing music he or she doesn't know or doesn't like and immediately switch stations, never to return. Or the listener who likes your station on weekdays and is looking for more of the same on a weekend or a holiday and finding music he or she doesn't know or doesn't like, then going to a second-choice station that's sticking to its playlist and making that station his or her new first choice once the weekend is over. Not your reaction to specials, and not mine either, but remember, we are out-of-demo oldies geeks, not listeners radio stations or advertisers value at all.

I used to love Ron Sedaille's Saturday night request show on WDRC-FM Hartford. He'd basically play anything in the library, and even bring in weird stuff from home, like old Mrs. Miller records. Of course, most of the requests were for "Unchained Melody," "Mustang Sally," "Rock The Boat," "My Girl," "Crocodile Rock" and other items from the regular rotation, but if someone wanted to hear Carol Douglas's "Doctor's Orders" or the Capris' "Morse Code Of Love," then that would get played, too. That would never work today, and in fact, in its last year or so, requests for '50s and '60s titles were never fulfilled. Sedaille, who lost his show when the station was sold -- with really good ratings but, obviously, a lot of 55+ listeners -- and changed format, now runs an internet station.
 
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It's always been that way, except in certain larger market stations of late. In the diary days, this was a lot more common.

I hate to tell you, but it wasn't that way in the 60s or 70s when those songs were currents. They played a very strict and narrow group of songs.
 
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