https://news.****************/cgi-bin/rol.exe/headline_id=b15613
WUCS Radio is affected by the deal for Uconn broadcasts.
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UConn Inks 15-year Extension with IMG Including Radio
- Thread starter Y2kTheNewOldies
- Start date
https://news.****************/cgi-bin/rol.exe/headline_id=b15613
WUCS Radio is affected by the deal for Uconn broadcasts.
What is the advantage to UCONN having IMG as the middle man? The arrangement used to be directly between UCONN and WTIC. Several years ago it became UCONN-IMG-WTIC, and now it's UCONN-IMG-WUCS.
The release makes it appear that the university made that decision. Probably because media is more than just one radio station.
This way, the University just has to deal with one entity, and that entity markets the brand and content over multiple platforms.
They're acting like this is a big deal. It's not. The average UCONN fan isn't going to care who produces the games. As long as they can find the game on the radio when they're looking for it.
Just like me I don't really care that the Yankees Games are produced by The Yes Network on the radio in addition to television. Just as long as I can find the games when I turn on 66-AM.
Just like me I don't really care that the Yankees Games are produced by The Yes Network on the radio in addition to television. Just as long as I can find the games when I turn on 66-AM.
Marc has a point there. Who gives a rat's patootie if the NFL game you're listening to on the radio is coming to you "EXCLUSIVELY on Westwood One!"? Self-aggrandizing blather with no conceivable return in customer loyalty or any other tangible or intangible.
By the same token, the story was posted on an industry site, not a fan site, so it wasn't necessarily aimed at fans, but serving the organization putting out the release.
I'm sure any marketing of the games won't be filled with all the legal mumbo jumbo.
Except for one thing. The story was on the front page on the sports section in The Hartford Courant on Thursday. They also posted the story on their Facebook Page (again) this morning.
They're obviously very excited about it.
The on-air mentions are limited to "... on the (name of school) IMG radio network" going into breaks. Again, nothing is gained by mentioning the syndicator, but at least it isn't the pompous and pointless "EXCLUSIVELY on Westwood One!"
It's called branding. It happens all the time. For example "The 60th annual Grammy Awards, ONLY on CBS.
It's also used as the cue for local stations to do their local break. So it's not as pointless as you think.
I enjoy hearing the dude with the deep voice though.
This is news because a state school is using state funds to make these long range deals.
The other state schools that have radio syndication deals with IMG or the other college sports biggie, Learfield Sports, aren't using state funds?
I assume it has to go out to bid being a state contract?
Depends...Rutgers used booster club money to make certain radio deals.
I'm told UCONN athletics has its own funds for marketing.
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