Talk show hosts on 101.1 WYDE-FM of Birmingham/Cullman/Huntsville are saying their goodbyes today on-air.
Seriously, though...listeners are reporting on the WYDE-FM Facebook page that the station is moving to a christian talk format (I'm guessing christian preaching mostly mixed with christian talk similar to what WXJC-AM/FM is airing?).
I've said it once, I'll say it again: The 101.1 frequency may be the biggest waste of a 100kw stick in America. It doesn't adequately cover Birmingham. It doesn't adequately cover Huntsville. It doesn't adequately cover the Shoals.
Maybe 1260 goes with new programming to simulcast on their recently added FM translator at 95.3 (W237EK), along with 92.5, or 92.5 goes with entirely new programing. Confused yet? Just think how the WXJC and WYDE listeners will feel come Monday, sorting out all the changes on 850/1260/92.5/101.1.
Don't forget the translator for WXJC on 96.9, which may or may not be rendered redundant by 101.1 now.
Well, I live i Cullman, and I'd love to do something with 101.1. But my pockets certainly aren't that deep. That being said, here are my observations. Editorial note: I've been on a cruise for the last week so this just hit my newsfeed recently.
* This station has next to NO advertisers. I think the time it had the most income was when Leland was at the station. I thought then it might have a chance but, of course, Leland moved on. I know this ruffled some people the wrong way. I even saw a note in their engineering newsletter that the Bham cluster thought Leland was making a bad decision to go work "for that other station/company". Of course, that is where he had come from initially.
* I run an LPFM in Cullman. No advertisers, no money, no flexibility. I'm sure Crawford Broadcasting has enough income from all of their clusters to be able to float that ship (pun intended, i miss my ship out of Mobile already haha), but it was clear listening to it there were no advertisers, no income. I can't see the current format performing any better.
Sales are not easy. Especially when you're me and limited by the LPFM rules. But if I had a larger signal like 101.1, I'd at least try to hit markets like Jasper, Guntersville, Huntsville (lots of city grade there), certainly Decatur, Oneonta. Yes Florence and half of Birmingham are not in city grade but focus on the people who are. Of course having sales people work those areas is a challenge all to itself. The key is live and local. Live costs money. I have no idea how WQLT is doing now-a-days but when I worked up there as a spare jock back in 2007-2008 time frame they had live and local down.
They had sales down too....
Now - Crawford is mostly religious and I acknowledge that. I understand that. But that is going to limit what you can do for a station right off the bat.
Wonder if they'd LMA me the frequency? Of course then I'd not have an LPFM anymore. Man, that would be tough.
I don't see this format doing any better. I understand they got the station and equipment for a steal back in the early 2000's. STG Media had failed on it as had Reality Radio.
The Eddins family that built it had 40+ years of income in the bank to build it from. Radio is not now what it was then. But if I had that frequency, I'd certainly be doing some different things with it.
It is what it is. One can dream. Then realize what a nightmare it might actually be.
There have certainly been a lot of complaints over the years about how the FCC allocates FM allotments. Normally I'd say Dora would get an allotment because it didn't already have something licensed to it, and in the FCC's eyes that's all that matters — whether there is a "local service" regardless of what it actually serves. But Dora already had 1010 WPYK on the books, so who knows how it wound up with an FM, too.
That 92.5 frequency is certainly one of the worst examples of a bad rimshot that exists in this state, or anywhere for that matter. At least in my opinion.
Now, in addition to wondering about the fate of the two translators tied up in all this mess, I'm also curious about the redundant HD subchannels Crawford had been using. WDJC's HD2 had been carrying 101.1. 101.1 WXJC-FM had subchannels but turned them all off a while back. And 92.5 had been running WDJC on the HD2 and 101.1 on the HD3.
I'm going to assume that like the translators, they remain as-is but with Crawford, you can never tell what other tweaks they might perform. All this has been a headache to keep up with.