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Format changes

And cue the obligatory radio 104.5 & Ben fm responses that been going for over 10+ yrs. Although to be fair, I don't see it for ben as much as I use to.
 
Irishfl said:
And cue the obligatory radio 104.5 & Ben fm responses that been going for over 10+ yrs. Although to be fair, I don't see it for ben as much as I use to.
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The problem with Philly is that viable formats have been tried but done completely wrong. Even when they do have it right they will alter it and mess with it before it gets a chance to carve out its place in our radio landscape.

Ben fm is a decent adult hits station, they could certainly improve upon the songs selection and flow, but it does good enough in its place with that cluster. It, along with WMMR probably are just enough to keep WMGK from getting a true classic rock competitor. Maybe if they made Ben better it would leave an opening and WMGK is far more important.

Radio 104.5 is your average alternative station. They once where pretty good, never great. With what they billed when they were top 2 in every money demo it doesn't seem to matter. Why work harder to make it great when it still won't make you any money? Still, if it were switched we would have Alt 96.5 within a few hours.

96.5 would do best with where things are at right now with a KTU style format. A rhythmic lean with only a few hip hop songs that have crossed that bridge to mass appeal, relying mostly on pop rhythmic recurrents and gold. If they ran it really tight and only power rotated songs after they have been worked a bit and are proven hits, you would get a station that is consistently top 5 women 18-34.
 
DOB said:
Radio 104.5 is your average alternative station. They once where pretty good, never great. With what they billed when they were top 2 in every money demo it doesn't seem to matter. Why work harder to make it great when it still won't make you any money? Still, if it were switched we would have Alt 96.5 within a few hours.
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96.5 TDY currently bills more than Radio 104.5. And that's with direct competition from Q102. I'd be pretty skeptical to Entercom putting Alt on 96.5 for that reason alone, regardless of how bullish they've been on the format nationwide.
 
DOB said:
96.5 would do best with where things are at right now with a KTU style format. A rhythmic lean with only a few hip hop songs that have crossed that bridge to mass appeal, relying mostly on pop rhythmic recurrents and gold. If they ran it really tight and only power rotated songs after they have been worked a bit and are proven hits, you would get a station that is consistently top 5 women 18-34.
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The problem is that there are rainy and dry seasons for rhythmic material. At times there is enough to sustain a current based format, and at other times definitely not.
 
I'm not sure who has done something viable but completely wrong (and thus far, of course, the jury will be out for some time on the Breeze). Real wasn't badly done, but the general trend for that format has been to sink to a middle of the pack, or lower, position. Given the sudden interest in soft AC, making the switch was fairly logical. Ben and Radio 104.5 have had good solid runs--nothing lasts forever (well, almost nothing), but in the grand scheme of things, props to iHeart and Beasley (ok, mostly Greater Media, but the point stands). Let's see what comes of TDY as Entercom integrates Mo...er, B, and settles everything into place.
 
Not really on-topic for this thread .... maybe for another one of mine:

Did WCAU/WPHT 1210 ever make the New York book?

I know that WOR, WFAN and WABC would dent the Philadelphia book at times.

Their stick is in New Jersey, which would have put both their day and night signals into Monmouth, Middlesex and Somerset counties, all of which are considered in the NYC metro. And years gone by, 50,000 watts had none of this latest dial racket.

* * * * * * *

Nearest format 'change' I can envision from up this way, some 90 miles NW of it all, is how 101.1 manages to cope with 106.1 after the Holiday goosing. And maybe some other company could shift and go after WIOQ's relatively stinky numbers.
 
AbrahamJSimpson said:
At least the obsession went beyond Entercom this time. But let's be clear: 1210 is going nowhere. There is no other viable path that will bring in the same money. Period.
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The only formats imo, that 1210 AM could choose, is be all brokered like 860 WWDB or go all sports. Sports formats make money, syndicated or local.
 
WPHT has no reason to be all sports. We already have WIP 94 which is impossible to beat. WPHT serves a great purpose for being the dedicated news/ conservative talk stations. Every major market has that news/ talk station. Why would philly not have one? If WPHT flipped, we'd only have WNTP 990 which has a weaker signal, especially at night.
 
AbrahamJSimpson said:
I'm not sure who has done something viable but completely wrong (and thus far, of course, the jury will be out for some time on the Breeze).
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Agreeing that certainly the jury is still out on The Breeze (while also suggesting that a great bit of tinkering is required for it to not bomb), I'd posit that everything else on 106.1 since Smooth Jazz could be seen as something viable that they eff'd up (and I'd even include the dreadful Christmas stunt).
 
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