That's just it, KSGR's on-air sounds like someone with NO processing experience set it up. It might as well be running out of a headphone jack on a PC somewhere, no automatic gain control or limiter or anything. As I said, the volume is too loud for music, but talk is quieter.
KSGR sounds like KNLE in Austin when music is playing. KNLE is too loud and so is KSGR.