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Sears and Kmart advertising

frankberry

frankberry

Administrator
Inactive User
Has anyone else noticed that neither Sears nor Kmart has done any TV advertising this holiday season?
If they have, I've not seen a single commercial.
I don't recall hearing any spots on radio either.
 
Now that you mention it......me either. Maybe, like me, they think it is too early.
 
Wouldn't the bankruptcy judge have to approve such spending? I would think it'd be hard to justify buying advertising time when the company is thisclose to going out of business.
 
frankberry said:
Has anyone else noticed that neither Sears nor Kmart has done any TV advertising this holiday season?
If they have, I've not seen a single commercial.
I don't recall hearing any spots on radio either.
Click to expand...

Probably Sears or Kmart no longer exist in your area? But if your area still has a Sears or Kmart outlet let us know if a commercial is still out there.

I know for Fairfield, CA outlets Kmart was gone by the 2008 recession and was replaced by a Smart and Final outlet and a WalMart in the area when the economic recovery was taking place.
Sears was gone from the Fairfield, CA mall in the past year and is in the process of being replaced.

The Sacramento and San Francisco area Sears were in the process of being closed though or no longer exist at the time of posts.



https://www.youtube.com/watch?v=5HCpHNJTVtU
 
What would a person actually want to buy at Sears that they can get elsewhere. Sears at the mall here is just a glorified main entrance to the mall where people just walk through.
 
Don CT said:
What would a person actually want to buy at Sears that they can get elsewhere. Sears at the mall here is just a glorified main entrance to the mall where people just walk through.
Click to expand...

The last item I bought at Sears was an air conditioner, in 2012.

The Sears at the local mall here was spared in the initial round, but was just announced for closing by the end of February. Its attached Sears Auto Center was and still is quite popular. Obviously, the store wasn't doing as well. But both will be closed. This leaves the mall with bottom-feeder department store Boscov's and Macy's as its retail anchors, and who knows how much longer Macy's will be around?

Sears has been a good newspaper advertiser throughout. Unfortunately, I was out of town this Thanksgiving and didn't get that day's edition to see if Sears placed an insert in the paper this year.
 
CTListener said:
The last item I bought at Sears was an air conditioner, in 2012.
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Beat you. Last purchase was a Kenmore dryer in around 1995. I ordered electric, they sent gas. Took a week for them to come get the wrong one. Another week to get the electric one. Then they charged me for both on my Sears credit card. Took 3 months to get that straightened out, and another several months to get them to remove the interest charges on the erroneous charge. Experience was so frustrating that we never went back.
 
TheBigA said:
They stopped advertising on radio a LONG time ago. Maybe ten years or more.

Typically a Chap 11 allows any normal spending. They can't pay creditors unless they bring in customers.
Click to expand...

Chapter 11 allows for needed expenses in general, such as replacement equipment, new computer systems, replacement vehicles, etc. A good example of acceptable expenses is iHeart's purchase of Jelli last week. It was deemed that a further commitment to programmatic buying was essential to the ongoing business, and the expenditure was made.
 
Nope haven't seen ad's for Sears K-Mark went out in the mid-2000s where I lived closed the one Battle Creek early this year in Jan or Feb. Haven't closed the Sears at Crossroads Mall yet but I feel it will be closed sometime in 2019 like all the rest of Sears & K-Mart stores in 2019. Sears is closing there store at Lakeview Square Mall in Feb which is the last anchor store in the mall as Macy's & Penny's closed there stores at the mall in 2017 defacto anchor is Barnes & Nobels wouldn't be surprised if Lakeview Square Mall becomes a strip mall I think read that they may put a hotel/motel at the mall site. Which Lakeview is a ghost mall have been having problems since the last decade.
 
Anybody else posting here remember there 70's slogan - "Sears Has Everything?" Sounds kind of ironic now, huh? I don't recall when Sears bought K-Mart, but even as far back as the early 80's, K-Mart was a joke. I grew up in a podunk suburb of Los Angeles. When the drive-in theater finally closed about 1975, what opened up on that acre? K-Mart. People in the town used to joke that we weren't good enough for a a White Front or Zody's...both of which are long defunct.

I see a lot of postings about how the internet made Sears irrelevant. In actual fact - Sears was pretty irrelevant before the internet was popular.
 
Apparently their new strategy is to bombard me with texts and emails offering "special deals".

Which go unheeded as they have closed every store within a twenty-five mile radius of my house.
 
FreddyE1977 said:
Apparently their new strategy is to bombard me with texts and emails offering "special deals".

Which go unheeded as they have closed every store within a twenty-five mile radius of my house.
Click to expand...

OK - my Sears story. Back in the early 90's, I decided to replace all the rotting wood-framed windows in my house with the (then) new vinyl window frames. Sears provided many home-improvement contracting services in those days. So Sears sends a high-pressure salesman out to my house to make an estimate. Gives me an estimate of $10,000 on the spot, and tries to twist my arm into signing a contract at that moment. I tell him, Thanks - but $10K seemed a bit steep, and I was going to get other estimates. His face fell, and he left but called me back a few days later. I told him 'Thanks but no thanks.'

Bottom line - the company with the low bid did it for $7,000 - $3K less than Sears. BTW - those windows are still working perfectly - about 27 years later.
 
Sears bought K-Mart in 2004. Then they fell down the toilet fast. But in fact they were closing stores pre-Sears buyout, there was a purge of closings in 2000 and 2003. Far cry from the early '90s heyday, when they had 2,300+ stores nationwide and everyone bought their back-to-school clothes, RCA TVs and Macgregor shoes there.
 
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