-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
The Sound is #4....
- Thread starter Roddybob
- Start date
Woot woot!! KRWM got a little bit of a push back to 9th tied with KIRO-710, but I'm always impressed by what 'relaxing favorites at work' can do to the PPM ratings. Way to go Entercom! But of course, 106.9 will get its landslide #1 win in the Holiday book, blah blah blah.
KTTH sure has good ratings now for a Conservative Talk station. Must be Rush Limbaugh and Todd Herman. They're above KOMO-1000 in the ratings.
KBKS 'is dead'...in the ratings. 2.3! LO-freaking-L! We'll see what happens when they find "Seattle's funniest person".
KTTH sure has good ratings now for a Conservative Talk station. Must be Rush Limbaugh and Todd Herman. They're above KOMO-1000 in the ratings.
KBKS 'is dead'...in the ratings. 2.3! LO-freaking-L! We'll see what happens when they find "Seattle's funniest person".
They knew this was coming. They'll need more than funny to beat B&J.
And how about the drop again for The Bull? How's that new morning show doing to take on The Wolf? Format change countdown clock starts 1/1/19
What drop? Take a look again at the 6+:
2.8 (18) to 3.1 (16)
Cume: +6,600 to 449,700
This switch has been a huge success for Hubbard. What format would you propose?
KSWD is just going up like a rocket. This is scary. Because the other day, I suffered a horrific Celine Dion attack by the drivers of the two cars on either side of mine inching out of a slowdown on northbound I-5 (around 45th), both loudly playing KSWD that left me violently yawning. It's with this traumatic experience that I'm starting to have real concerns about a Soft AC war. Seattle is well known for going overboard on Soft AC (there have been as many as three stations in fluffy combat.) And the ACA doesn't cover Celine Dion problems. What are the odds of a 'Breeze' station showing up somewhere here next year?
With the election of a Blue House and not so feathery soft battle coming in the other Washington next year, KTTH's bump doesn't surprise me (they always get a bump of some kind after a Democrat victory.) I think KTTH could be in for a better than average year once the House Intel committees get going. No matter where one's political leanings are, I think all news/talk outlets will likely see a spike of some kind if everything goes as berserk as expected.
KCIS...."Christian CHR"? Now that I think of it, I suppose James Dobson could be considered the Elvis Duran of that format.
Meanwhile, up north and beyond the ratings, KBRC has gone Classic Rock/Sports as "102.9 The Brick" Withe the bulk of programming still mostly from the bird, the only local programs are the morning show with Glen Harris (former KLKI/KWLE) and some high school games (and yes, the mandatory Seahawks/Mariners games.) It was kind of a shock punching in 1430 kHz and getting an earful of Judas Priest.
With the election of a Blue House and not so feathery soft battle coming in the other Washington next year, KTTH's bump doesn't surprise me (they always get a bump of some kind after a Democrat victory.) I think KTTH could be in for a better than average year once the House Intel committees get going. No matter where one's political leanings are, I think all news/talk outlets will likely see a spike of some kind if everything goes as berserk as expected.
KCIS...."Christian CHR"? Now that I think of it, I suppose James Dobson could be considered the Elvis Duran of that format.
Meanwhile, up north and beyond the ratings, KBRC has gone Classic Rock/Sports as "102.9 The Brick" Withe the bulk of programming still mostly from the bird, the only local programs are the morning show with Glen Harris (former KLKI/KWLE) and some high school games (and yes, the mandatory Seahawks/Mariners games.) It was kind of a shock punching in 1430 kHz and getting an earful of Judas Priest.
Interesting. They had been oldies forever. Low ratings due to AM signal? KAPS is still doing fine with their 102.1, at least it's not the telephone-quality signal that was used by KBRC some 10 years ago.
I suppose quite a bit of the KTTH audience comes from Pierce County. There are more Republicans living down there, than King or Snohomish. Hillary got LESS than 50% of the vote in Pierce in 2016. Another thing I find interesting - KTTH has a 3 in the ratings but KVI only has a 1, even with John Carlson and Kirby Wilbur.
I suppose quite a bit of the KTTH audience comes from Pierce County. There are more Republicans living down there, than King or Snohomish. Hillary got LESS than 50% of the vote in Pierce in 2016. Another thing I find interesting - KTTH has a 3 in the ratings but KVI only has a 1, even with John Carlson and Kirby Wilbur.
At first, I thought this was a Portland post, since we have a Bull and a Wolf and The Bull has had trouble recently, at least in 6+. Anyway, it made me think that long ago, when companies only owned at best, one AM and one FM, KWJJ had a terrible book, posting 2.8 on FM and 1.8 for the AM! I thought the FM was going to change then, but they held on and eventually regained the lead. I had envisioned that they would switch to B/EZ because WPAT was doing so well with the format. I told you it was a long time ago.
Portland ratings are out today
Yeah, considering what a dumpster fire 98.9 has been for many years, this is solid.
Decade ago when I worked at KBRC we actually called it The Brick, as a joke. (Among ourselves, not on the air.) Now....
ALSO, "Ask your Dr. if Celine Dion is right for you."
Here's the demo breakdown.
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-nov-ppm-analysis-f
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-nov-ppm-analysis-f
Thank you!
Pretty big change really for Seattle which is pretty darn consistent when you look a adult men and adult women 6a-7p. For Men KISW and KZOK continue to win with MOVIN in the game too. For Adult women it is usually MOVIN, STAR and WARM. Last couple months and in November it has been MOVIN, THE SOUND and STAR. 18-34 KISW and MOVIN are way ahead, as usual. No change there. My guess is WARM gets back into the adult female ratings game during the holidays with STAR as the second Christmas music choice for Seattle, after that it's anyone guess whether THE SOUND comes back.
Easy Oldies seems to be the format of the year, but is it a fad that will burn out. Time will tell....
Easy Oldies seems to be the format of the year, but is it a fad that will burn out. Time will tell....
Interesting format. I would not call it Easy Oldies, but "retro AC". So many AC stations have tried to become younger that the average adult listener is somewhat confused. There is a definite hole in most markets for the familiar soft hits that the 34-54 demo misses. The fact that this is not being serviced much anymore makes stations like The Sound attractive. Add in the demise of traditional oldies stations and the mix works under certain market conditions, such as Seattle with The Sound. That said, it isn't a competitive format with almost anything, so it thrives. A fad? perhaps. Or perhaps not.
It's what people always associate the term "Adult Contemporary" with. A safe, ballad heavy, non-rocking place for mom. With "Uptown Funk" and "California Gurls" infesting AC radio the last decade, it's a return to form.
It's also a reflection on the age of the terrestrial medium and it's average listener. Older folks consider radio to be an option whereas the kids find everything online. Exactly as I warned here after KWJZ flipped to Click, Older skewing formats may very well be terrestrial radio's last hope, so don't push away older listeners to streaming sources they may not return from. You may need them someday.
Keep in mind that the issue isn't radio but advertisers. Radio will play Stephen Foster if advertisers will support it.
And there's the reason why terrestrial radio's days as a major media player are numbered. As soon as Moonves sold off CBS Radio, the clock started ticking.
It's time to think beyond. This is where big local radio is reaching national audiences through smartphone apps, Bluetooth and Alexa/Google Home. It may be just gadgetry to us. But to average consumers, they're market realities. Many people don't even have a normal terrestrial radio at all. With all this unlimited data in the air everywhere around you and I as I speak, the market is changing at the speed of light. And net neutrality is here to stay. The market won't stand for any throttling or limitations. The radio industry is preparing (or it had damn well better) to a place beyond terrestrial frequencies and heard one, you heard 'em all "brands". That won't work on an infinite dial.
I think you'll be seeing some downward sales soon. More local investors taking over the terrestrial radio stations. I'd rather be it a slow and gradual thing than a sudden discombobulation, But these days, you never know.
By doing what, the same thing they're doing now on free over the air radio? People already know if they want to hear radio where to go.
Even though personal speaker sales are supposed to be huge this holiday season, I can see a huge backlash coming once the general public learns that these devices are harvesting data on everything you say in the home. And I mean, everything. If it detects a dog barking, you'll see a lot more ads for pet food and products from Amazon. These things make Facebook privacy concerns look like Fort Knox. Speakers aren't being offered because Google or Amazon are trying to be convenient, it's for harvesting your personal information and then selling you stuff. Of course if speaker users only read the fine print in the terms of use when setting up their Alexa account, they would see that they're signing all their privacy away.
And you're concerned that advertisers driving radio formats are a problem?
If you want to pay a monthly subscription for radio, there are ways to do it. The vast majority wants it for free, and so this is the deal.
We who work in the business are already thinking "beyond," as you put it. And it's all built around off air subscriptions and other non traditional revenue. We don't want our content limited by the agenda of advertisers. Get ready to pay more for the content you love. I had a lengthy conversation with someone in Americana radio about this, and they were saying their money mainly comes from sponsorship of events, similar to what you see with KEXP. I know iHeart and Townsquare are already pretty deep in this, so the future isn't far away.
- Status