PDs, among other staffers, changed under Jerrry Lee’s ownership. The name changed under his ownership. Air personalities were let go. The music evolved. It battled competition.
The station was never frozen in carbonite. (Hi Star Wars fans.) It wasn’t realistic to expect that no matter who owns the station. But aside from wondering if the name change back was a tad hastily executed as the breeze began to blow, has there been anything all that unusual in the on air product? (Switching from Fox 29 to CBS 3 weather in the morning notwithstanding). Time will tell post Christmas, but even if they do something perceived as reaction to 106, let’s remember the fascination they had with the 70s when Sunny was shining.
My take was that the name change happened hastily because WBEB's Christmas imaging refers to the station as B101...and WBEB rushed to get Christmas on in reaction to the stunting over at 106.1.
I'm anxious about how they're going to foul-up their practically-perfect library by trying to compete with a station that may not even be a factor to begin with. I suppose they could skew a little older to drive The Breeze off the air and then revert to the current approach. But by then, they'll have alienated the younger listeners and they'll be starting back at square one. They may as well re-name it "More FM" at that point.
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